Janine Vitsaides
Visual Concept Designer
Southampton,Hampshire
Summary
A creative and passionate Visual Concept Designer, seeking a senior position that combines vast skills in Visual Merchandising, Interiors and 3D / Spatial Design.
Over 12 years industry experience in Head Office and store roles within DIY, Homeware & Fashion. An extremely customer and project focused individual, who strives for creating and implementing new ideas.
Overview
20
20
years of professional experience
8
8
Years of 3D design experience
Work history
Visual Concept Designer
Kingfisher plc
Southampton
11.2020 - Current
- Creating inspiring and innovative own brand Visual Merchandising propositions
- Creating quality and technically accurate 3D visualisation and presentations to the business, through drawings and renders
- Listening to design briefs, and then presenting ideas and final concepts back to key stakeholders
- Working with cross functional teams such as Stylists, Fixture Design Engineers, Brand and Marketing teams
- Designing exhibitions and events that showcase own brand product ranges
- Designing events across Europe; UK, France & Poland
- Working on customer flow and customer journey within a store or event
- Researching latest market trends and stores that can inspire future propositions
- Working with suppliers, and project managing event set ups and builds
- Creating POS briefs for printers and artworkers to follow.
- Managed designs from conception to delivery to deliver on expectations.
- Optimised designs to suit different audience interactions and experiences.
International Visual Merchandising Lead
Kingfisher plc
Southampton
10.2016 - 11.2020
- Understanding the requirements of customers and stores in all operating companies for over 650 stores
- High level of SketchUp experience in producing detailed and accurate 3D drawings
- Creating visuals, merchandising packs, and blueprint store plans
- Creating inspiring layouts across all stores that are easy to understand and enhance the shopping experience
- Providing information and recommendations to Product Leads regarding space, layout, and equipment solutions
- Defining the Entry Keys, Merchandising Principles & Pilot Planograms, which are driven by the customer understanding and insights
- Defining micro space selling requirements for the ranges and maximising sales and profit through this
- Working with the market teams to plan and deliver the in-store merchandising for all store formats
- Understanding the needs of customers by working collaboratively with key stakeholders
- Recommending and influencing people through suggestions, alternative ideas and, subsequently, solutions
- Developing equipment for new ranges; coming up with flexible solutions to fit all markets
- Keeping up to date on current merchandising, and trends for future thinking
- Trained other colleagues with SketchUp and rendering software.
Visual Merchandiser
B&Q Head Office
Southampton
01.2015 - 10.2016
- Responsible for Wallpaper & Flooring Visual Merchandising across the company
- Planned and co-ordinated the implementation of merchandising layouts into all stores across all equipment types, in line withcompany objectives
- Worked directly with the Buying & Merchandising teams to understand and implement opportunities to improve sales usingvisual merchandising techniques
- Developed detailed and creative product layouts for all stores that were easy for customers to shop
- Worked to the correct amount of space, considered the varying B&Q store formats
- Collaborated with other departments, including buying, equipment, marketing, planogramming and operations teams, toensure that range change was planned and implemented
- Created Visual Briefs for planogrammers to follow
- Worked on the in-store merchandising communication packs that were sent out to stores
- Looked at competitors through comparative shops and store/trend research.
Visual Merchandising Assistant
Fat Face Head Office
Havant
08.2011 - 12.2014
- Worked on in-store layouts in a mock shop
- Merchandised a commercial shop floor for each season with destinations,outfitting and product heroes
- Initiated new ideas and techniques for Fat Face stores to implement, inspired by comparative shops and inspirational imagery
- Involved with in store POS graphic requirements which portrayed the season's vision
- Worked on floor plans to demonstrate how stores could create ‘zoning' and how they could manage adjacencies
- Walked Directors through the mock shop layouts for seasonal sign offs
- Inputted into window schemes for each season; created mood boards and cascaded independent research of ideas to the restof the team
- Ensured ideas were commercial yet aspirational for customers
- Wrote and designed the VM Guidelines and updates sent to 200+ stores
- Approved the proof and sent VM Packs to print
- Ownership of Outlet stores
- Produced guidelines and decided on window schemes
- Ensured props were allocated
- Worked with stores during pilot store set up at the launch of a season, resulting in ‘best practice' examples for other stores tofollow
- Led teams during set up to ensure deadlines were met, and VM Packs were fully implemented
- Coached store staff on pilot store set up to improve their VM skills, and their confidence.
Visual Merchandising Assistant
Marks & Spencer
Southampton
10.2010 - 08.2011
- Dressed mannequins & executed the window scheme in a Premier Marks & Spencer, Flagship Store
- Styling and creative flair involved in ensuring all displays throughout the store looked professional, on-trend, and co-ordinated
- Replenished sell through lines throughout the day.
Retail Customer Assistant
River Island & Marks & Spencer
01.2005 - 01.2010
Studio Assistant, Intern
Matthew Williamson
London
01.2009 - 04.2009
- Assisted in the Sample Room; hand sewing and beading
- In charge of garment finishes
- Liaised with suppliers and maintained good relationships
- Ensured the operation of the studio ran smoothly on a day-to-day basis and ensured that deadlines were met.
Studio Assistant, Intern
Giles Deacon
London
08.2008 - 09.2008
- Assisted the design team; traced off patterns, machine sewing and ran errands
- Delivered materials and liaising with suppliers
Assistant
Addict Clothing Southampton
06.2003 - 09.2003
Education
BA (Hons) - Surface Textiles for Fashion
London College of Fashion
London 09.2007 - 06.2010
Diploma of Higher Education - Foundation Studies - Art & Design
The Arts Institute at Bournemouth
Poole 09.2006 - 06.2007
A-Levels - Art, Textiles & Photography
Arts Institute, Barton Peveril College
Southampton 09.2004 - 06.2006
GCSEs -
Wildern School
Southampton 09.1999 - 05.2004
Skills
- IT: SketchUp Enscape Adobe Photoshop Adobe Illustrator Adobe InDesign CKB Space Planning Microsoft Office AutoCAD
- Creative: Excellent all-round creative skills Ability to ‘think outside the box' and play around with ideas Strength in both the creative and technical side Very practical mindset Background in silk screen printing and digital print design, which can be applied to all aspects of my work
- Personal: Reliable and efficient in time management Good communication skills and relationship building Always eager to learn and work hard Trustworthy High level of attention to detail throughout
Languages
English
Native
Spanish
Elementary
Timeline
Visual Concept Designer
Kingfisher plc
11.2020 - Current
International Visual Merchandising Lead
Kingfisher plc
10.2016 - 11.2020
Visual Merchandiser
B&Q Head Office
01.2015 - 10.2016
Visual Merchandising Assistant
Fat Face Head Office
08.2011 - 12.2014
Visual Merchandising Assistant
Marks & Spencer
10.2010 - 08.2011
Studio Assistant, Intern
Matthew Williamson
01.2009 - 04.2009
Studio Assistant, Intern
Giles Deacon
08.2008 - 09.2008
BA (Hons) - Surface Textiles for Fashion
London College of Fashion
09.2007 - 06.2010
Diploma of Higher Education - Foundation Studies - Art & Design
The Arts Institute at Bournemouth
09.2006 - 06.2007
Retail Customer Assistant
River Island & Marks & Spencer
01.2005 - 01.2010
A-Levels - Art, Textiles & Photography
Arts Institute, Barton Peveril College
09.2004 - 06.2006
Assistant
Addict Clothing Southampton
06.2003 - 09.2003
GCSEs -
Wildern School
09.1999 - 05.2004
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