Summary
Overview
Work History
Education
Skills
Timeline
Generic
Janine Fynn

Janine Fynn

Sevenoaks

Summary

Dynamic Senior Writer with over 15 years of experience in copywriting and marketing communications. Proven expertise in creating compelling content across various platforms including blogs, social media, and print ads. Successfully contributed to campaigns that increased audience engagement and drove sales growth. With a distinction in Journalism, proficient in SEO strategies and creative concept development, ready to enhance the brand narrative and drive results for prospective employers.

Overview

32
32
years of professional experience

Work History

Senior Copywriter

Maximum Plant & Equipment Ltd
01.2024 - Current
  • Asked back to support the business who was launching a range of diversified product ranges, writing, editing and creating promotional materials across both digital and offline media and collateral creation, including product pages, promotional emails, advertisements, and social media posts.
  • Optimised website SEO copy to enhance search visibility and improve organic traffic.

Marketing Copywriter

People's Partnership
01.2021 - 12.2023
  • Developed engaging content for various briefs and campaigns, including blogs, articles, social media posts, video scripts, letters, and emails. All to FCA and ASA guidelines and compliance requirements.

Senior Copywriter

Maximum Plant & Equipment Ltd
11.2017 - 12.2020
  • Crafted compelling copy for all marketing collateral, including landing pages, blogs, advertisements, and social media posts.
  • Optimised website SEO copy to enhance search visibility and improve organic traffic.

Lead Copywriter

OneSavings Bank
09.2016 - 10.2017
  • Engineered both print and digital marketing collateral that effectively communicated brand messaging, met FCA and ASA guidelines.
  • Conceptualised and executed print advertisements, enhancing brand visibility and engagement.
  • Scripted animated ads and composed detailed email campaign artworks.

Freelance Copywriter

Saga Holidays
07.2016 - 08.2016
  • Produced persuasive copy for travel brochures, flyers, websites, and direct marketing campaigns.

Copywriter

OLIVER
03.2016 - 06.2016
  • Contributed as a freelance copywriter for the AXA PPP healthcare account, creating impactful content.
  • Composed copy for brochures, flyers, website content, and produced scripts for video adverts.

Marketing Copywriter & Social Media Executive

MiX Telematics
01.2014 - 12.2015
  • Conceptualised and crafted engaging content for various social media campaigns on platforms such as Facebook, LinkedIn, and YouTube.
  • Devised and authored print media, including magazine advertisements.

Marketing Manager

Crimson Edge Design
02.2009 - 08.2013
  • Established a successful copywriting and graphic design service, primarily serving financial services and insurance companies, including Old Mutual and Masthead Insurance.

Content Manager

PGA Tours
06.2007 - 02.2009
  • Performed SEO copywriting, along with editing and proofreading of online materials to ensure quality and accuracy.

Campaign Manager

The Elmwood Media Group
01.2003 - 06.2006
  • Authored copy for both print and digital marketing campaigns, driving effective messaging.
  • Successfully secured new accounts, contributing to the expansion of the company's portfolio.
  • Contributed to the creation of various dynamic radio scripts.

Freelance Copywriter

Devonshire Appointments
01.1998 - 10.2002
  • Relocated to the United Kingdom and engaged in various freelance assignments across London.
  • Executed multiple freelance projects through Devonshire Appointments.

Copywriter

Carroll O'Donovan Hardy Advertising
03.1994 - 09.1997
  • Drove concept development and scriptwriting for television and radio campaigns.
  • Crafted diverse above-the-line (ABT) and below-the-line (BTL) advertising materials.

Education

Journalism Diploma - with distinction

Cape Technikon
Cape Town, South Africa
12.1990

Skills

Achieved increased website traffic through targeted SEO copywriting efforts Enhanced brand presence by creating persuasive content that resonates with audiences Drove improvements in search engine performance through effective keyword integration

Achieved increased audience engagement through effective content management strategies Enhanced brand presence by implementing streamlined processes for content creation and distribution Drove improvements in content quality and relevance, resulting in higher user satisfaction

Analyzed market trends to formulate targeted creative strategies that align with business objectives

Achieved increased brand awareness through targeted digital marketing strategies Enhanced customer engagement by developing compelling content for online platforms Drove successful marketing campaigns that resulted in improved lead generation and conversion rates

Developed and implemented content calendars for social media channels to maintain consistent communication with followers

Achieved high-quality documentation through meticulous proofreading and editing Enhanced team efficiency by implementing streamlined proofreading processes Improved overall communication effectiveness by ensuring error-free written materials

Executed brainstorming sessions to generate original content and improve team collaboration

Conducted thorough reviews and audits to maintain high levels of detail-oriented work

Utilized design principles to create impactful visual stories that resonate with target audiences

Executed communication initiatives to foster positive relationships among stakeholders

Achieved timely project delivery by coordinating efforts of diverse teams Drove successful outcomes through proactive problem-solving and resource management Enhanced team performance by implementing best practices and fostering collaboration

Developed insights into brand strategy to inform marketing initiatives and drive engagement

Timeline

Senior Copywriter

Maximum Plant & Equipment Ltd
01.2024 - Current

Marketing Copywriter

People's Partnership
01.2021 - 12.2023

Senior Copywriter

Maximum Plant & Equipment Ltd
11.2017 - 12.2020

Lead Copywriter

OneSavings Bank
09.2016 - 10.2017

Freelance Copywriter

Saga Holidays
07.2016 - 08.2016

Copywriter

OLIVER
03.2016 - 06.2016

Marketing Copywriter & Social Media Executive

MiX Telematics
01.2014 - 12.2015

Marketing Manager

Crimson Edge Design
02.2009 - 08.2013

Content Manager

PGA Tours
06.2007 - 02.2009

Campaign Manager

The Elmwood Media Group
01.2003 - 06.2006

Freelance Copywriter

Devonshire Appointments
01.1998 - 10.2002

Copywriter

Carroll O'Donovan Hardy Advertising
03.1994 - 09.1997

Journalism Diploma - with distinction

Cape Technikon
Janine Fynn