Summary
Overview
Work history
Education
Skills
Websites
References
Timeline
Generic

JANE STORIE

London

Summary

An energetic, creative and resilient leader with a proven track record of building high value partnerships, securing income and driving brand engagement.

A pragmatic strategist and polished communicator who brings people together around ideas to create tangible business outcomes.

Accomplished in navigating organisational change, maintaining team engagement and curiosity, and unlocking growth through creative and commercial innovation.

Overview

32
32
years of professional experience
2
2
years of post-secondary education

Work history

Commercial Director

Royal Ballet and Opera
London
01.2023 - 12.2024
  • Senior leader within new division encompassing Commercial, Marketing, Communications, Production, Box Office, Digital Products and Studios.
  • P&L accountability for strategy and operations of £14M portfolio, encompassing partnerships; sponsorship, brand collaborations, licensing, print advertising, hospitality, catering and retail.
  • Partnerships
  • Spearheaded initiatives to grow revenue, diversify income and drive brand reappraisal alongside corporate rebrand.
  • Uplift of existing partner to inaugural Principal Partner, The Royal Opera, deepened commitment, enhanced engagement and 100% uplift in income.
  • Led work to diversify offer to include Content Creation and Brand Collaboration; creating and refining opportunities in collaboration with Audience and Media colleagues, resulting in multiple new leads with brands.
  • Identified and valued new assets and rights for partners which enabled new collaborations including Royal Ballet x All Saints. This resulted in 6 figure income through content, merchandise, events and new audiences for both brands.
  • Agreed operational protocols and managed in-kind agreements for use of IP with artists and colleagues across the business, requiring sensitive negotiation with artistic leadership, artists, employees and unions.
  • Led, motivated, and nurtured partnership and retail teams during significant restructure and transition to new department with minimal turnover.
  • Catering
  • Delivered consistent growth and maintained continuous innovation, transforming the Royal Ballet and Opera into a vibrant destination, known and celebrated for food and drink experiences.
  • Part of a small leadership group that reviewed and renegotiated new contract designed to attract new customers, build brand and deliver a new income model for growth.

Head of Enterprises

Royal Ballet and Opera
05.2018 - 01.2023
  • Operating within mature and nuanced fundraising team that delivers £60M+ per annum through Philanthropy, Events, Membership, Appeals, Partnerships and Arts Council NPO funding.
  • Strategic and operational oversight, management of risk - representation and reporting to Board, Finance and Audit and Development Committee.
  • Fostering robust, respectful relationships with internal stakeholders and clients, contributing to a culture of information sharing and collaborative working.
  • Co-led organisation wide business / brand review, with sensitivity to the needs of internal stakeholders.
  • Stewardship, impact reporting and continued cultivation of significant partners including Rolex, Deloitte, Van Cleef & Arpels and BP.
  • Contribution to small, agile leadership team that led, managed and held business through Covid 19 Pandemic. Retained and extended 100% of clients, contributing to 7-figure campaign and messaging that would support eventual return to stage.
  • Led and delivered tender for champagne partner resulting in financial uplift, increased comp stock and capital investment.
  • Established robust, proactive working partnership with catering partner Company of Cooks (CoC).
  • Re-booted catering operation post pandemic working with new leadership and staff teams, achieving additional £1M of income in year 1.
  • Chaired and championed sustainability practices between CoC, ROH and 3rd party waste partner. Identified and implemented KPI's to supported net zero ambitions.
  • Launch, oversight and innovation of onsite retail operation with £1.6M t/over.


Trustee

Global Generation
06.2020 - 11.2021

Educational charity working with local children and young people, business, residents and families in Camden, Islington and Southwark.


Acting Director/ Director of Development

Foundation for Future London
09.2016 - 03.2018
  • Foundation for FutureLondon (FFL) is a charity attached to the new cultural quarter Eastbank, within the Queen Elizabeth Olympic Park, Stratford.
  • Secured £10M donation from Westfield via stakeholder alignment and narrative development.
  • Established authentic, proactive relationships to define FFL's strategic position with multiple public/private stakeholders including GLA, LLDC, partner institutions and local community partners.
  • Recruited and led small staff team while supporting board-level strategy and governance.


Director of Development (maternity cover)

Dulwich Picture Gallery
10.2015 - 09.2016
  • Delivered £2.2m plan.
  • Reviewed, benchmarked and reframed underperforming Patron scheme with 5% uplift.
  • Launched first exhibition syndicate, secured 5 members and £40K of new income.
  • Addressed period of low conversion in T&F through funder consultation and rigorous interrogation of learning strategy.
  • Enhanced team culture and performance through tactical leadership and coaching.

Trustee

The Young Vic
08.2013 - 12.2015

Director of External Relations

London Film School
04.2015 - 07.2015
  • Developed communication and fundraising strategy to support capital relocation and brand advocacy.

Head of Sponsorship and Patrons

Royal Opera House
08.2001 - 03.2015
  • Positive contribution and growth to annual Development target of £26M, strategic and operational responsibility for £2.5M Sponsorship and £4M Patron target.
  • Established a ‘can do' culture, positioning of Development at the heart of the organisation.
  • Consistent high performer and new business generator; 10% growth on a £2.2M target; identified and negotiated multi-year sponsorships at £500,000+ including a unique partnership for the London 2012 Olympics that delivered an exceptional £1.2M net income and built ROH brand.
  • Delivered new Patrons scheme: 97 new members and 88% retention rate in Year 1.
  • Soliciting and stewarding of gifts from £5,000 to £600,000 pa.
  • Cultivation and stewardship of significant and influential supporters including Board and Advisory Committee members.

Trustee

Theatre Royal Stratford East
02.2009 - 11.2012

Previous roles

Various
01.1993 - 01.2020

Roles held in leading arts organisations, NGO's and international recruitment including Cancer Research Campaign, Raleigh International and The Hayward Gallery.

Education

Emerging Strategic Leaders - Leadership development

Windsor Leadership
Windsor, Windsor and Maidenhead
09.2020 - 10.2020

General Management programme - Fast track leadership development

Cranfield School of Management
Hertfordshire
03.2009 - 12.2009

BTEC Diploma - Hotel, Catering, and Institutional Management

Isle of Wight College of Arts & Technology
Newport, Isle of Wight
08.1985 - 07.1986

Skills

  • Strategic leadership and growth
  • Income diversity and partnerships
  • Stakeholder engagement, communicating impact
  • Collaboration, building consensus
  • Organisational governance, Board relations
  • Complex negotiation and IP management
  • Hospitality, Retail, Venue innovation


  • Tessitura
  • Jira
  • MS Office
  • SharePoint

References

References available upon request.

Timeline

Commercial Director

Royal Ballet and Opera
01.2023 - 12.2024

Emerging Strategic Leaders - Leadership development

Windsor Leadership
09.2020 - 10.2020

Trustee

Global Generation
06.2020 - 11.2021

Head of Enterprises

Royal Ballet and Opera
05.2018 - 01.2023

Acting Director/ Director of Development

Foundation for Future London
09.2016 - 03.2018

Director of Development (maternity cover)

Dulwich Picture Gallery
10.2015 - 09.2016

Director of External Relations

London Film School
04.2015 - 07.2015

Trustee

The Young Vic
08.2013 - 12.2015

General Management programme - Fast track leadership development

Cranfield School of Management
03.2009 - 12.2009

Trustee

Theatre Royal Stratford East
02.2009 - 11.2012

Head of Sponsorship and Patrons

Royal Opera House
08.2001 - 03.2015

Previous roles

Various
01.1993 - 01.2020

BTEC Diploma - Hotel, Catering, and Institutional Management

Isle of Wight College of Arts & Technology
08.1985 - 07.1986
JANE STORIE