Jane Pechenina

• Communication with clients
• Developing strategic and creative proposals for clients
• Accounting (managing the campaigns from the very start to finish)
• Making reports
• Directing campaigns
• Increased brand awareness by developing and executing effective influencer marketing campaigns.
• Established strong partnerships with brands through proactive communication and collaboration on content creation.
• Managed collaborations effectively by negotiating contracts, setting clear expectations, and maintaining open communication channels between all parties involved.
• Secured long-term partnerships with reputable brands, resulting in increased revenue streams.
• Monitored campaign performance to make data-driven adjustments and optimize results.
• Developed and executed promotional campaigns to drive brand awareness and sales.
• Worked with team to achieve sales goals for products.
• Worked with different fields such as gaming, beauty, technology, publishers, crypto/tokens and etc.
• Maintained clean, organized and professional work environment.
• Provided exceptional customer service to drive satisfaction.

• Track events on a content calendar and come up with specific campaigns for clients
• Work on campaigns to create a creative strategic proposal (holiday/special events/ anniversaries)
• Lead the team and train them
• Client Acquisition
• Track the progress of campaigns
• Campaign reports
• Talent Acquisition
• Talent Management

• Client communication
• Ensure that the KPIs are tracked for the team
• Communicated and being knowledgeable on all requirements/updates with regards to the brands
• Coach team members
• Ensuring brand and business value was driven from the portfolio
• Trained and onboarded new team members with little or no experience in IM. Increased efficiency of the team by more than 50%
• Oversaw the performance of the ambassadors on a team and individual level, insuring targets were met across all areas and making strategic decisions to support business goals.

Spearheaded the successful launch of multi-country (Tier 1 and CIS) and multi-category (gaming, technology, beauty, etc.) marketing campaigns.

• Coordinated communication with over 2000 influencers, their agents, and clients while developing an extensive contact database.
• Formulated and executed strategic media plans for various platforms, including Instagram, YouTube, TikTok and Twitch and other social media channels for high-profile gaming clients such as Nordcurrent, SocialPoint, Manscaped, Lilith Games, NordVPN and others.
• Campaign analytics & optimization
• Making reports for the clients after every campaign (campaign performance)
• Client communication

Spearheaded the successful launch of multi-country (Tier 1 and CIS) and multi-category (gaming, technology, beauty, etc.) marketing campaigns.

• Coordinated communication with over 1000 influencers, their agents, and clients while developing an extensive contact database.
• Formulated and executed strategic media plans for various platforms, including Instagram, YouTube, TikTok and Twitch and other social media channels for high-profile gaming clients such as Plarium, Nexters, Hello Fresh, Wargaming and others.
• Campaign analytics & optimization
• Making reports for the clients after every campaign (campaign performance)
• Client communication