Jane Ferma

• Partnered with global CROs, consultancies, MedTech, medical diagnostics, pharmaceutical, and biotech companies to identify and RWD needs for RWE generation
• Advised clients in selecting the most effective methodologies, leveraging advanced EDC, eCOA ePRO and eConsent technologies for prospective studies
• Successfully supported PASS, NIS, observational studies, registries, and chart reviews, ensuring that evidence generation is aligned with research requirements
• Built and nurtured strategic partnerships with key external and internal stakeholders, including experts in biostatistics, HEOR, regulatory affairs, clinical development, medical affairs and technology
• Developed trusted relationships that fostered collaboration and long-term engagement, ensuring alignment with project goals and objectives across diverse teams
• Played a critical role in facilitating effective communication and collaboration between internal and external stakeholders
• Spearheaded the development of a go-to-market strategy for a new product, taking full ownership of the commercial strategy
• Led cross-functional teams, including marketing, sales, and product development, to ensure alignment with organisational goals
• Collaborated closely with the leadership team to position the product for long-term success
• Represented the company at industry conferences and events, raising awareness of Cisiv’s capabilities and innovations in RWD and RWE solutions
• Cultivated relationships with key opinion leaders, potential clients, and industry influencers, establishing Cisiv as a trusted partner in the life sciences sector
• Proactively engaged in networking opportunities to drive visibility and create new business opportunities, contributing to the company’s growth and market presence

Achievements:

• Independently established over 200 prospects through cold calling, LinkedIn outreach, and targeted networking
• Successfully secured more than 30 client meetings, leading to 6 in-depth product demonstrations
• Secured 2 new strategic partnerships, each with a typical sales cycle of approximately 12 months, demonstrating strong negotiation skills and the ability to nurture long-term relationships
• Coached a junior member of the team on project management and stakeholder management skills
• Represented the company at major conferences and industry events, significantly increasing awareness of Cisiv’s solutions and expertise
• Achieved a 116% increase in website traffic from January to August 2024 and boosted LinkedIn impressions by 40% compared to 2023.
• Implemented operational changes for improved efficiency

• Successfully partnered with global pharmaceutical and biotech companies, delivering tailored strategic solutions in HEOR, Market Access, Business Analytics, and RWE
• Identified business opportunities, resulting in new client partnerships and revenue growth
• Oversaw and strengthened client relationships by serving as a trusted advisor, identifying client needs, and expanding business opportunities with both new and existing clients
• Effectively managed accounts to ensure client satisfaction, retention, and long-term engagement, while identifying upselling and cross-selling opportunities
• Led cross-functional teams in the ideation, management, and development of high-quality proposals, working closely with RWE and commercial teams to align deliverables with client objectives
• Spearheaded the proposal creation process, from initial brainstorming to final delivery, ensuring clarity, impact, and alignment with research and business goals

Achievements:

• Negotiated contracts, securing better deals for the company
• Secured 5 new clients and successfully grew 4 existing accounts, resulting in total revenue gains of ~ $1.2 million
• Founded and led an AI community involving 30 senior leaders, facilitating collaboration, knowledge-sharing, and fostering innovation across the organisation
• Achieved a top performance rating of 'Exceeds Expectations' in 2023, highlighting a consistent track record of delivering high-quality results and surpassing targets.

• Managed 6 consulting projects worth $60k-$500k aimed at supporting pharma clients with launch planning, market access, GTM strategies, segmentation & targeting, sales performance, competitive intelligence, primary market research and forecasting
• Independently managed client relationships and the internal project teams to ensure timely delivery of high-quality outputs
• Supported recruitment of team members; interviewed 2 people to join the team

Achievements:

• Achieved follow on work due to client satisfaction and ability to understand client needs contributing to revenue growth
• Coached a junior member of the team who has progressed within the organisation rapidly

• Specially selected for secondment to work with leadership teams across the UK, Ireland, Belgium, Netherlands, and Nordics, driving multiple high-profile business initiatives
• Led the coordination of quarterly reviews to diagnose challenges, propose effective solutions, and ensure alignment with revenue and EBITDA targets
• Spearheaded the design and execution of a comprehensive UK-wide Innovation Program, overseeing the entire process from idea generation to evaluation and successful implementation
• Led a strategic consulting project focused on assessing the impact of macro healthcare trends and policy changes on the UK pharmaceutical supplier landscape
• Contributed to the UK Government’s COVID-19 ACCORD Programme by facilitating meetings for the scientific committee, ensuring effective collaboration and decision-making
• Coordinated the development of the Brexit Business Continuity Plan and the UK Carbon Reduction Plan in partnership with key internal stakeholders, ensuring strategic alignment and operational resilience

Achievements:

• Played a pivotal role in achieving 17% revenue growth and 20% EBITDA growth for the North Europe business during the 2020-2021 period
• Formulated and implemented a supplier strategy that resulted in a 3% revenue increase in Q3 2021
• Successfully delivered two key innovation projects that transformed the UK business, setting a benchmark that inspired the Nordics to adopt a similar programme
• Honored with the 'Integrity Award' by the SVP and General Manager of North Europe, recognising the high level of respect and integrity demonstrated in my work and among colleagues
• Achieved a top performance rating of 'Significantly Above Expectations' in 2023, highlighting a consistent track record of delivering high-quality results and surpassing targets.

• Managed BD meetings, BD triage inbox and led/contributed to 14 proposals for RWD projects in 2019
• Managed national cross-functional multi-national RWE projects worth $80k-$6 million aimed at understanding burden of disease and healthcare resource utilisation with durations >1 year
• RWE epidemiologist for retrospective database projects; developed and worked on methodology, protocols, ethics applications, table shells, reports and manuscripts using a variety of real-world data sources across EMEA to ensure high scientific rigour and comprehensive outputs

Achievements:

• Played a key role in securing wins totalling $6.4 million in RWE projects
• Successfully managed RWE projects ranging in value from $80k to $6 million, demonstrating effective project oversight and execution
• Specially selected for a promotion to the Chief of Staff team, reflecting recognition of my skills and potential
• Successfully managed an intern, fostering their growth and development, which ultimately led to their promotion to analyst position
• Received the 'Aim High' Award by Tim Sheppard for consistently exceeding expectations and maintaining a track record of high performance
• Achieved a top performance rating of 'Significantly Above Expectations' in 2019, highlighting a consistent track record of delivering high-quality results and surpassing targets.

• Developed methodology, protocols and reports using a variety of real-world data sources across EMEA
• Supported proposal development of new client projects both nationally and EMEA-wide which have resulted in new business
• Supported project managers by creating templates to standardise/improve project management practice within the team
• Selected as the only intern on the team to work in business development, project management and as an epidemiologist showcasing an exceptional skill set that typically qualifies for consultant level and above

Achievements:

• Independently drove the first sale through proactive client engagement, demonstrating strong sales acumen, understanding of RWE methodology and initiative
• Led a team of interns by proactively organizing meetings to connect with various leaders across IQVIA and learn about different teams, resulting in promotions for all interns to analyst positions.