Summary
Overview
Work History
Education
Skills
Certification
Timeline
background-images

Jane Clarke

Suffolk

Summary

Dynamic and focused Digital and Growth Marketing Director with extensive experience in leading high-impact projects to drive revenue opportunities, lead generation, and customer acquisition. Experienced in owning end-to-end strategy, execution, and reporting for demand generation initiatives that deliver measurable results in fast-paced environments, with a strong focus on maximizing ROI. Skilled in aligning marketing strategies with organizational goals, building and leading cross-functional teams, scaling operations, and fostering collaboration to achieve ambitious growth targets.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Director of Demand Generation

ThetaRay
05.2025 - Current
  • Develops integrated demand generation strategies to enhance brand awareness and lead acquisition.
  • Manages multi-channel marketing campaigns, optimizing performance across digital platforms and traditional media.
  • Collaborates with sales teams to align marketing initiatives with revenue goals, ensuring cohesive messaging and targeting.
  • Analyses market trends and customer insights to inform campaign strategies and improve targeting effectiveness.
  • Leads cross-functional teams in executing high-impact promotional events that elevate brand presence in key markets.
  • Establishes best practices for demand generation workflows, mentoring team members on effective execution techniques.
  • Implements data-driven approaches to optimize marketing performance, leading to better campaign results.
  • Reports on-demand generation's contribution to pipeline and revenue.
  • Streamlines marketing automation processes, resulting in improved efficiency and effectiveness of campaigns.
  • Aligns with sales to optimize outreach strategies, conversion and workflow.
  • Fosters strong collaboration between sales and marketing departments, aligning goals and strategies for demand generation success.

Marketing Director (Digital and Growth)

Avantra
08.2022 - 05.2025
  • Developed and implemented comprehensive marketing strategies to enhance brand visibility and market penetration.
  • Led cross-functional teams to execute integrated marketing campaigns across digital and traditional channels.
  • Analyzed market trends and consumer behavior to inform strategic decision-making and optimize marketing efforts.
  • Managed annual budgeting process, ensuring alignment with organizational goals and maximizing ROI on marketing initiatives.
  • Fostered partnerships with key stakeholders to drive collaborative marketing efforts and expand network reach.
  • Mentored junior marketing staff, providing guidance on best practices and professional development opportunities.
  • Spearheaded data-driven initiatives using CRM tools to refine customer segmentation and improve targeting strategies.
  • Oversaw performance metrics analysis, leveraging insights to adjust campaigns for improved effectiveness and efficiency.
  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Created content and promotional materials to drive engagement and conversions.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Evaluated competitor activity to inform strategic decision-making within the marketing department.

Digital Marketing Lead

Cambridge Consultants
08.2021 - 08.2022
  • Developed and executed comprehensive digital marketing strategies to enhance brand visibility.
  • Led cross-functional teams to optimize marketing campaigns across multiple digital platforms.
  • Analyzed market trends and consumer data to inform strategic decision-making processes.
  • Implemented SEO best practices, resulting in improved organic search rankings and traffic.
  • Managed digital advertising budgets, ensuring effective allocation for maximum ROI.
  • Mentored junior marketing staff, fostering skill development and professional growth within the team.
  • Coordinated with external vendors to enhance campaign effectiveness and reach target audiences.
  • Utilized analytics tools to measure campaign performance, adjusting strategies based on insights gained.
  • Increased website traffic by implementing effective search engine optimization strategies.
  • Optimized conversion rates by designing user-friendly landing pages for paid advertising campaigns.
  • Implemented strategic keyword research to guide the development of optimized web content, driving organic search traffic growth.
  • Continuously adapted digital marketing strategies in response to industry trends and emerging technologies, ensuring the company remained at the forefront of its field.

Senior Digital Marketing Manager - EG

LexisNexis Risk Solutions Group
09.2020 - 09.2021
  • Envisioned and executed integrated digital marketing strategies, enhancing brand awareness and audience engagement for leading global provider of information and analytics. Managed social media platforms and digital optimisation efforts, ensuring brand advocacy and effective customer interaction.
  • Increased Sales Qualified Leads (SQLs) by 40% through Account-Based Marketing (ABM) campaigns and core nurture programs.
  • Developed and implemented website and SEO tactics, raising sales by 20% through improved visibility and organic leads.
  • Optimised digital channel performance by 28% by integrating paid and organic search strategies.
  • Oversaw budget allocation, maximising return on investment by integrating paid and organic search strategies to reduce Cost Per Lead (CPL) from £200 to £64.

Web & Digital Manager

Accuity, LexisNexis Risk Solutions Group
03.2019 - 09.2020
  • Devised digital marketing strategies, enhancing campaign efficacy across multiple platforms. Conducted thorough website audits and spearheaded SEO initiatives, optimising online visibility and user engagement. Administered website content management, ensuring accurate and impactful web presence aligned with brand messaging.
  • Envisioned content architecture and lead generation strategies, significantly improving SEO positioning and lead volume.
  • Championed web projects from conception to execution, ensuring on-time, within-budget delivery.

Senior Digital Marketing Specialist

I.C.I.S, LexisNexis Risk Solutions Group
05.2014 - 03.2019
  • Formulated and executed digital marketing strategy for a leading risk solutions provider. Spearheaded the creation and management of new marketing efforts, optimising both paid and organic search initiatives. Collaborated with cross-functional teams to integrate marketing efforts, ensuring a cohesive approach to lead nurturing and conversion. Fostered data-driven environment, utilising analytics to refine marketing strategies and improve performance. Streamlined marketing operations, improving project management and operational efficiency.
  • Received fast-track promotions and became Senior Digital Marketing Specialist at I.C.I.S in March 2018 for exceptional performance.
  • Significantly improved website visibility and organic leads, contributing to a 20% increase in sales.
  • Orchestrated targeted Account-Based Marketing (ABM) campaigns to align with company's tactical goals.
  • Integrated paid and organic search strategies, maximising digital channel performance.
  • Led core nurture programs, enhancing lead engagement and progression through the sales funnel.

Marketing Director (Owner of Digital Business)

Webbed4Business
04.2004 - 04.2014
  • Cultivated enduring client relationships to secure repeat business and fostered growth for digital marketing agency. Created digital marketing campaigns, from strategic planning through execution, confirming alignment with client objectives. Oversaw project management for diverse initiatives, maintaining hands-on approach to guide teams toward successful delivery. Leveraged expertise in B2B marketing to enhance digital presence and drive business development. Applied hands-on approach to strategy and execution, streamlining operations and maximising resource efficiency.
  • Enhanced digital marketing and growth strategies, increasing client engagement and repeat business by approx.. 20%
  • Directed the planning and implementation of digital campaigns, improving client satisfaction and campaign effectiveness.
  • Maintained active leadership in project management, ensuring timely and successful completion of marketing initiatives.
  • Developed robust marketing strategies that balanced innovation with practical execution, establishing a culture of growth and learning within the organisation.

Education

Foundation Degree - Computer Software Engineering

Suffolk College

National Certificate - Further Information in Telematics

Plymouth College

Level 3 - Business Administration

NVQ

Skills

  • Digital & Demand Generation Strategy & Execution
  • ABM Strategy & Implementation
  • Customer Acquisition & Retention
  • Team Leadership & Development
  • Budget Management & ROI Optimisation
  • Partnership & Collaboration Strategies
  • Data-driven Prospect Targeting
  • Website Development & Improvement
  • Content Creation & Management
  • Campaign Planning & Execution
  • Lead Nurturing & Conversion

Certification

  • Advanced Certification in Account Based Marketing - Demandbase
  • Google Analytics Advanced, Google Analytics Fundamentals, Google Ads Search Certification - Google Academy
  • Advanced MEDDPICC - MEDDIC Academy
  • Project Management Essentials

Timeline

Director of Demand Generation

ThetaRay
05.2025 - Current

Marketing Director (Digital and Growth)

Avantra
08.2022 - 05.2025

Digital Marketing Lead

Cambridge Consultants
08.2021 - 08.2022

Senior Digital Marketing Manager - EG

LexisNexis Risk Solutions Group
09.2020 - 09.2021

Web & Digital Manager

Accuity, LexisNexis Risk Solutions Group
03.2019 - 09.2020

Senior Digital Marketing Specialist

I.C.I.S, LexisNexis Risk Solutions Group
05.2014 - 03.2019

Marketing Director (Owner of Digital Business)

Webbed4Business
04.2004 - 04.2014

National Certificate - Further Information in Telematics

Plymouth College

Level 3 - Business Administration

NVQ

Foundation Degree - Computer Software Engineering

Suffolk College

Similar Profiles

CREATE PROFILE
Jane Clarke