Customer-focused and trend-led Head of Buying with expertise across all product categories in brand and own-brand ranges. Over 20 years of fashion retail experience with a proven ability to lead high-performing teams, develop compelling product strategies, and drive commercial success. Known for building strong supplier relationships, translating trend insights into commercially viable collections, and creating clear category direction that resonates with the customer. A confident communicator and cross-functional collaborator with a passion for developing people, growing market share, and strengthening brand identity.
Reported to product director while managing a team of 27 personnel.
Developed and executed departmental strategy, achieving £100 million turnover across all sports categories.
Identified Sportswear as a strategic growth area, resulting in doubled turnover to £200 million by 2018.
Transformed supplier relationships through strategic partnerships recognised as best in class, enhancing ranges and marketing support.
Led and motivated team to achieve stellar engagement score of 97% driven by business performance.
Maximised sales through collaboration with senior stakeholders on ATL initiatives and online presence.
Led the strategic realignment and modernisation of kidswear product ranges, enhancing relevance and appeal across customer segments.
Developed and implemented a new promotional strategy aligned with key retail events in the kidswear calendar, resulting in a 12% year-on-year increase in full-price sales (FY13/14).
Streamlined the supplier base by 18%, improving efficiency and contributing to a 1% increase in Bought-In Margin.
Successfully launched a new integrated kidswear concept, consolidating all kids' categories into a single, cohesive online destination to improve customer experience and drive sales growth.
Managed branded buying across Menswear, Womenswear, Footwear & Accessories, Worked with leading global and national brands including Adidas, Nike, Levis, Ugg & Superdry. Built and maintained strong relationships with key stakeholders and brand partners to ensure commercial alignment and long term collaboration. Identified and onboarded new, relevant brands to enhance the customer offer and drive customer engagement and category growth.
Plan, design, develop, source and implement all men's categories in a value chain store
Completed 2 year trainee buyer course , later promoted to Mens Buyer.
Enjoy Running ( ran marathon 2024)
I Love to travel with my family
I have Recently taken up Cold Water
Swimming
School Governor, Kelsall Primary