JANAKI IYER
Liverpool
Summary
Experienced digital marketing professional focused on enhancing online presence and driving engagement. Capable of developing innovative campaigns that increase brand awareness and lead generation through SEO, content marketing, and social media strategies. Proven expertise in email marketing campaigns and CRM systems, with a strong focus on performance analysis and reporting. Skilled at leveraging data analytics to optimise marketing tactics and achieve measurable results.
Overview
11
11
years of professional experience
1
1
Certification
Work history
Freelance Marketing Strategist & Consultant
Nexurate Technologies
Liverpool
09.2025 - 11.2025
- Skilled in creating impactful campaigns that drive engagement and conversion.
- Developed and executed targeted digital marketing strategies to enhance brand presence by 30%.
- Analyzed customer data and market trends to refine campaigns, resulting in improved user engagement.
- Managed email marketing initiatives, crafting content that resonates with specific audience segments.
- Implemented SEO techniques that significantly boosted website rankings and organic traffic by 40%.
- Conducted performance analysis using Google Analytics, making data-driven adjustments to maximize campaign effectiveness.
PPC Specialist (Contract)
Inventis Website Design
Blackpool
11.2025 - 11.2025
- Ensured budget efficiency through regular monitoring and adjustments.
- Streamlined ad groups for better audience targeting.
- Analysed market trends, delivered actionable insights.
- Leveraged Google Analytics to track campaign successes.
- Increased brand visibility by implementing effective PPC strategies.
- Developed keyword lists for maximised web traffic by 30%.
- Delivered regular reports on PPC campaign progress to stakeholders.
- Created compelling ad copy for improved click-through rates.
- Optimised landing pages for increased conversions.
- Conducted A and B testing for enhanced campaign performance.
- Monitored competitor activities, identified opportunities for improvement.
Digital Marketing Executive
Syspree Digital Private Limited
Remote
03.2023 - 11.2024
- Enhanced SEO strategies, resulting in improved search rankings and increased organic traffic across various platforms.
- Utilized Google Analytics to analyze campaign performance, leading to strategic adjustments that maximized ROI.
- Crafted and executed a robust content marketing strategy, achieving a 70% increase in website traffic and conversions.
- Implemented targeted email marketing campaigns, boosting open rates by 50%.
- Developed an automation framework for content marketing, increasing operational efficiency by 40%.
Senior SEO Marketing Strategist
Evolve Brand Development Solutions
Mumbai
09.2020 - 03.2023
- Experience focused on driving web traffic and optimizing online visibility through targeted strategies and thorough performance analysis.
- Utilized Google Analytics and SEO techniques, resulting in a 50% boost in web traffic through strategic content optimization.
- Implemented link-building campaigns, securing high-quality backlinks that significantly enhanced website rankings.
- Refined existing content for SEO, achieving a 50% increase in organic search traffic.
- Worked closely with marketing and sales teams to improve cross-promotional efforts and customer engagement.
- Conducted in-depth analysis of web performance metrics to refine marketing strategies and enhance online visibility.
SEO & Content Marketing Strategist
Tech Firefly Pvt Ltd
Mumbai
05.2016 - 09.2020
- Utilized Google Analytics and Search Console to identify data-driven insights, leading to a 60% increase in web traffic using effective SEO techniques.
- Performed in-depth technical audits to diagnose and fix crawl errors, significantly enhancing SEO performance.
- Implemented A/B testing to refine website elements, improving user experience and increasing conversion rates.
- Designed and executed successful link-building initiatives, securing high-quality backlinks to boost organic search rankings.
- Integrated AI tools to automate content generation, achieving a 40% increase in overall campaign efficiency.
SEO & Copywriting Internship
Pentabox.io
Remote
01.2016 - 05.2016
- Developed and executed effective SEO strategies that significantly boosted website rankings and user engagement.
- Utilized data analysis to refine content marketing efforts, leading to optimized campaign performance.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Sales and marketing assistant
BPO Solutions Private Limited
Mumbai
01.2015 - 01.2016
- Managed multiple digital marketing projects, consistently meeting deadlines and maintaining quality standards.
- Boosted web traffic by 40% within three months through targeted marketing strategies.
- Enhanced site architecture with SEO insights, improving search engine performance and visibility.
- Optimized marketing team operations to increase efficiency and reduce costs.
- Worked with cross-functional teams to create innovative marketing solutions that engage audiences.
- Developed engaging sales presentations for prospective clients.
- Assisted in creating promotional materials enhancing brand image.
- Managed CRM system effectively, ensuring up-to-date client information.
- Created compelling product descriptions, improving online presence.
Education
Master of Business Administration - Management
University of Liverpool
Liverpool 01.2025 -
Bachelor of Business Administration - Business Management
University of Mumbai
Mumbai 06.2012 - 06.2015
Skills
- Creative Content Creation
- Link building
- Website optimisation
- Marketing automation tools
- Web traffic driving
- Chatbot integration
- E-Commerce strategy planning
- Copywriting
- Performance Analysis
- CRM Systems
- Email Marketing
- SEO strategy
- Brand management
- Data analysis
- Campaign optimisation
- Performance metrics
- Knowledge of consumer behaviour
- Campaign management
Certification
- SEO Expert Certification, IIDE Present
- Google Ads Expert Certification, Clickofy Media Pvt Ltd Present
- Digital Marketing Certification, IIDE Present
LANGUAGES
English
Proficient (C2)
Tamil
Native
Hindi
Proficient (C2)
Spanish
Elementary (A2)
Hobbies
Reading Management Books, Personal development books, Playing musical instruments, Voice Acting, Travel, Fitness & MMA Training
Tools & Software
- Wordpress Management
- SEMRUSH
- Yoast SEO
- Google Analytics
- Website Development
- Hubspot
- Ahrefs
- Mailchimp
- Google Ads
- Hootsuite
- Go High Level
References
References available upon request.
Timeline
PPC Specialist (Contract)
Inventis Website Design
11.2025 - 11.2025
Freelance Marketing Strategist & Consultant
Nexurate Technologies
09.2025 - 11.2025
Master of Business Administration - Management
University of Liverpool
01.2025 -
Digital Marketing Executive
Syspree Digital Private Limited
03.2023 - 11.2024
Senior SEO Marketing Strategist
Evolve Brand Development Solutions
09.2020 - 03.2023
SEO & Content Marketing Strategist
Tech Firefly Pvt Ltd
05.2016 - 09.2020
SEO & Copywriting Internship
Pentabox.io
01.2016 - 05.2016
Sales and marketing assistant
BPO Solutions Private Limited
01.2015 - 01.2016
Bachelor of Business Administration - Business Management
University of Mumbai
06.2012 - 06.2015