Jana Johnston
Derry,Ireland
Summary
Creative and adaptable professional with a background in administration, visual merchandising, and content creation. Recently transitioned into the digital space with a genuine passion for building engaging, visually appealing content that tells a story and connects with people. Skilled in developing digital content, managing social media platforms, and supporting brand storytelling through design and copy, with a strategic yet creative approach to every project. Confident using tools like Canva, CapCut, and Adobe Suite to produce visuals that align with brand identity. Thrive in collaborative environments where fresh ideas are encouraged. Organised, driven, and always curious, with a love for helping brands express their personality and values through meaningful, on-brand storytelling.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content Creator & Social Media Assistant
Middle South East Café
Melbourne, Australia
02.2024 - 05.2024
- After relocating to Melbourne, I joined Middle South East Café as a Content Creator and Social Media Assistant to support their digital presence and showcase the brand’s personality online.
- Planned and created content across Instagram and TikTok, including photos, reels, and short videos that reflected the café’s warm, modern aesthetic.
- Wrote engaging captions and helped shape the brand’s tone of voice to better connect with our local audience.
- Managed daily posting, engaged with followers, and tracked performance using Meta Business Suite to support growth and visibility.
- Used Canva and CapCut, and InShot to design and edit visuals for social media.
- Collaborated with the team to brainstorm content ideas and keep up with trending formats and seasonal themes.
- Gathered feedback from staff and customers to inform future content and support marketing goals.
- Ensured everything I created aligned with the café’s values of community, quality, and feel-good hospitality.
Content Creator (Self-initiated Projects)
Freelance
Remote
06.2023 - 05.2025
- Developed mock brand campaigns and social media content to strengthen my portfolio and creative skill set.
- Created Instagram feed plans, moodboards, and short-form video content that reflected a strong sense of visual identity and storytelling.
- Designed graphics using Canva and edited reels and video content using CapCut.
- Researched current trends and best practices in digital marketing to ensure content was fresh, engaging, and aligned with brand goals.
- Built a portfolio showcasing my ability to create consistent, high-quality content across multiple platforms.
Admin Officer - Department for Work & Pensions
Northern Ireland Civil Service
Derry, Ireland
04.2023 - 09.2024
- I was employed on a temporary basis to support project-specific initiatives and administrative processes.
- In this role, I developed a versatile skill set, including a strong eye for detail, clear and effective communication, and the ability to collaborate with others to deliver high-quality work.
- Prioritised tasks for timely completion of projects.
- Managed incoming calls for efficient handling of enquiries and complaints.
- Used Microsoft Office Suite proficiently for smooth workflow management and document creation.
- Responded promptly to emails, letters and phone calls; facilitated seamless external communication.
- Provided excellent customer service for improved client satisfaction.
- Participated actively in departmental meetings contributing valuable insights and suggestions.
Visual Merchandiser
Dunnes Stores
Derry, Ireland
10.2019 - 04.2023
- I created engaging and on-brand visual displays to support commercial goals and enhance customer experience.
- Collaborated with management to plan seasonal layouts and drive promotional success.
- Maintained high visual standards while adapting quickly to changes in product availability or store needs.
- Analysed foot traffic and sales data to refine merchandising strategies and boost in-store engagement.
Education
Bachelor of Arts (Hons) - Sociology
Ulster University
Belfast 09/2020 - 06/2023
Skills
- Content Creation
- Digital Marketing
- Engagement
- Visual Merchandising
- Display Design
- Canva
- Adobe Suite
- CapCut
- Administrative Coordination
- Project Coordination
- Time Management
- Organisation
- Brand Storytelling
- Team Collaboration
Certification
- Fundamentals of Digital Marketing – Google Digital Garage (certified by Google)
- Social Media Marketing Certification – HubSpot Academy
Timeline
Content Creator & Social Media Assistant
Middle South East Café
02.2024 - 05.2024
Content Creator (Self-initiated Projects)
Freelance
06.2023 - 05.2025
Admin Officer - Department for Work & Pensions
Northern Ireland Civil Service
04.2023 - 09.2024
Visual Merchandiser
Dunnes Stores
10.2019 - 04.2023
Bachelor of Arts (Hons) - Sociology
Ulster University
09/2020 - 06/2023
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