Jana Harvey
London
Summary
Retail and optical professional specializing in team leadership and customer experience in UK and US markets. Demonstrated success in surpassing sales targets and enhancing operational efficiency through comprehensive training in optical products and technologies. Expertise in brand storytelling and content creation, driving impactful customer engagement and facilitating successful store launches.
Overview
6
6
years of professional experience
Work History
Assistant Store Manager
Cubitts
London
07.2024 - Current
- Supported Store Manager in achieving sales and customer experience targets.
- Managed dispensing activities during Store Manager's absence.
- Collaborated with optometrists and retail staff for exceptional lens and frame selection.
- Excelled in lens selection by ongoing Zeiss brand training, ensuring accurate information is provided to customers, and understanding their optical needs.
- Developed and improved operational activities to exceed financial goals while ensuring brand consistency. Seen in the opening of the Islington, London, store.
- Delivered ongoing training for team members in basic optical training, frame styling, and Zeiss lens selection.
- Represented brand values, helping educate others about mission and standards.
Brand Ambassador
Cubitts
New York
11.2024 - 03.2025
- Development of a brand launch strategy in the West Village.
- Contributed to store set-up prior to opening, ensuring successful first opening three months, reflected in ongoing increase of sales month-on-month.
- Customer outreach through in-store events, brand storytelling, and networking with potential collaborating brands.
- Implemented campaigns and promotions to help with developing goods and services. Seen in the West Village photoshoot (launched across Cubitts' social platforms and web channels), increased customer outreach through Alfargo's Marketplace.
- Developed and improved operational activities to exceed financial goals, while ensuring brand consistency in the West Village, New York, store.
- Delivered ongoing training for team members, and contributed to training manuals, specifically the 3D-scanned bespoke training.
- Supported in the hiring and onboarding of new team members across both U.S. stores.
- Increased sales and brand awareness through face-to-face marketing.
Senior Optical Associate
Cubitts
London
06.2023 - 07.2024
- Supported the team in leading by example to deliver an exceptional customer experience
- Managed dispensing activities and was pivotal in the team's optical learning and progression
- Exceptional product knowledge explained features and benefits of lenses and Cubitts frames
- Acted as an ambassador for Cubitts, helping to educate and excite others about the mission
- 'Jana was considerably patient and friendly and a great ambassador for the brand.' - a review from a Cubitts customer
- Contributed to the exceeding of the store's monthly and yearly targets
Social Media Manager
Brave New World Agency
London
10.2022 - 06.2023
- Produced social media content including; graphics, copy and imagery which over a six-month period resulted in increased impressions and 9K new followers
- Creative direction of brand guidelines, resulting in unifying the visual style of clients and providing direction to other employees
- Creation of short-form video reel content for Instagram resulting in over 5000 views and increased engagement of 15%
- Committed to delivering authentic, informative experiences with ease and genuineness
Brand Partnership Manager
Reskinned Clothing
London
03.2022 - 10.2022
- Successfully managed brand partnerships with Joules, SKINS Compression, David Luke, Grass&Air, Kickers and River Island to implement sustainable practices within their fashion services
- Achieved the launch of takeback programmes, seeing customer participation of 1000+ takebacks
- Developed marketing strategy, social media content and management of assets for brand partners
- Developed and implemented five-year strategies for sustainable action
Optical Associate
Bailey Nelson
Melbourne
01.2019 - 12.2021
- Assisted optometrists with patient eye exams, ensuring accurate diagnosis and optimal patient care.
- Demonstrated proper fitting techniques for frames, lenses and contacts.
- Answered customer inquiries regarding product features, pricing, and availability.
- Performed frame and lens selection consultations, providing personalised recommendations based on patient needs.
- Performed frame repairs, adjustments, soldering and other related maintenance tasks.
- Provided customer service support over the phone or via email and live chat platform.
Education
Master of Fashion - Entrepreneurship
Royal Melbourne Institute of Technology
12-2021
Bachelor of Design - Creative Direction
Whitehouse Institute of Design
02-2017
Skills
- Employee training
- Sales forecasting
- Visual merchandising
- Inventory management
- Operational planning
- Brand representation
- Customer retention
- Performance tracking
- Product knowledge
- Excellent communication
- Team building and leadership
- Marketing and promotions
- Customer experience
- Problem-solving abilities
References
Provided upon request.
Timeline
Brand Ambassador
Cubitts
11.2024 - 03.2025
Assistant Store Manager
Cubitts
07.2024 - Current
Senior Optical Associate
Cubitts
06.2023 - 07.2024
Social Media Manager
Brave New World Agency
10.2022 - 06.2023
Brand Partnership Manager
Reskinned Clothing
03.2022 - 10.2022
Optical Associate
Bailey Nelson
01.2019 - 12.2021
Master of Fashion - Entrepreneurship
Royal Melbourne Institute of Technology
Bachelor of Design - Creative Direction
Whitehouse Institute of Design
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