Jamie Pitchforth
Sales leadership
Reading,Berkshire
Summary
A seasoned professional with over 30 years of experience in selling to corporate end-user clients, demonstrating a strong track record in CXO engagement and sales leadership of high performing teams. Highly experienced in manufacturer and integrator GTM models. Recognised for delivering creative and innovative solutions to drive growth, with a strong focus on strategic business value. Strong public speaker with numerous published articles and blogs. Possesses PR certification and excels in communication, team building, and working under pressure. Committed to guiding teams towards success, while leveraging vast experience in end user engagement and win strategies. Holds strength in MVP and LCC upsell and cross-sell strategies.
Overview
2026
2026
years of professional experience
2
2
years of post-secondary education
Work history
Head of Strategic Enterprise & Verticalisation
Juniper Networks
Paddington , London
03.2022 - Current
- Calibration of existing sales team with adoption of skills nurture and personal development.
- Identified, qualified and onboarded new sales hires
- Corporate mentor helping nurture and develop awareness and understanding to those wanting to learn about sales.
- Part of post "speed week" mentor group for all new hires WW
- Building strong team culture with clearly defined expectation and measurement.
- Proven in driving strong results with 3.5Yrs YoY growth. Performance: 2022 105% 2023 121% 2024 99% H1 2025 148% Key Wins: Halfords $3m+ William Hill $1m ITV $1m Marstons $3m+ Autotrader $2m HSBC $5m+ Future Publishing $2m+ Newcastle University $12m Bristol University $8m+ Sussex University $8M+ Imperial College $7m+ Investec $2m+
- Strengthend end user engagements and win strategies through adoption of proven sales methodologies (e.g. MEDDPICC).
- Enabled and improved CXO engagement by learning the language of the customer. i.e. understanding CXO stakeholder needs, developing the team to be efficient in the translation of technology into business value.
- Key note speaking at Juniper, partner, SI, and distributor events, seminars and virtual sessions.
- Built and gained international adoption of One-Team One-Plan (OTOP) partner alignment and collaboration strategy.
- Gained PR certification for eventing and blogs etc to drive new outcome & value based messaging across end user and channel.
- Identified & onboarded tooling to deviler improved intelligence and insights to efficiently drive a strong hunting mentality.
- Applied working structure and cadence to instill a balanced hunter, farmer mentality across the team. "Hunter Mode"
- Improved channel collaboration through joined up eventing and good use of MDF and other available sales development funds.
- Managed and drove opportunity engagement & win strategies
- Ride alongside. Regular wingman to sales teams on end user and channel meetings. Helping predefine objectives and outcomes.
- Managed team forecast and applied strong cadence to ensure forecast accuracy.
- Drove exponential growth through evolved culture and strong individual accountability.
- Instrumental in identifying and onboarding top performing partners with vertical focus on Retail, High Education, Manufacturing
Head of Enterprise vertical transition
Juniper Networks
Paddington, City of Westminster
05.2019 - 03.2022
- Responsible for development and implementation of sales transformation and verticalisation strategy for EMEA reporting to Corp EVP.
- Development of EMEA vertical GTM based on translation of technology into business and stakeholder outcome and value. Key markets such as Retail and Higher Education adopted by Juniper Corp.
- Supported key sales opportunities as business engagement specialist focussed on elevating juniper value through translation of technology into CXO business value.
- identification and enablement of vertical focussed partners
- Regular presenter inperson and online industry events
- Specialist remote presenter at Corp EBC, included Presenting to strategic prospects with and alongside Juniper executive leadership and CEO.
- Teaching sellers business drivers and technology enablement aligned to core verticals
- Presenting company value and business outcome aligned UK, EMEA & Global markets, including Retail, Higher Education, Manufacturing, Healthcre etc.
- Building reference material to validate support Juniper position and drive market growth.
- Monthly Retail and Higher Education blogs, numerous pulications and quotes.
- https://blogs.juniper.net/author/jamie-pitchforth
- https://youtu.be/qH-GIPeDMpc?feature=shared&utm_source=ZTQxO
- https://youtu.be/yCmMdytVdPA?feature=shared&utm_source=ZTQxO
- https://youtu.be/qmSdLVQnGYs?feature=shared&utm_source=ZTQxO
- Created and successfully implemented One Team - One Plan chanel alignment strategy to drive collaboration and market penetration.
Sales Director
Roc Technologies
Newbury, West Berkshire
02.2018 - 03.2019
- 12 mobth contract to buildi new line of business in network infrastructure and and associated services reporting to CEO.
- Drove focus & performance through effective coaching and mentoring.
- Drove strong manufacture alignment, trust and ability.
- Won major clients including 36m 5 year contract with Manchester University supplying Aruba networking technology & associated services.
- Drove sales focus and hunting culture to identify and build pipeline strength.
- Won Aruba UK reseller of year (2019/20) for revenue & growth
- Networking became the largest line of business within Roc.
Founder & Sales Director
Pervasive Networks Ltd
Newbury, West Berkshire
03.1998 - 01.2018
- Built sales and sales team from zero to 26m in network and service sales from 1998 through 2014
- Growth from 4 staff to 96 staff and £2.4m EBT
- Drove sales to become HP Aruba UK & EMEA partner of the year 9 times in 10 years.
- Built sales team to 17 people split across desk based & field based sales.
- Sold business to Capita in 2015
Sales account manager
3Com
Marlow, Buckinghamshire
02.1998 - 03.1998
- Built Desk based sales team from zero to 8 people 1994/95
- Promoted from desk based sales manager to Vertical leader 1996
- Responsible for petrochemical vertical
- Won £17m 5 year contract with BP from Cisco vis Siemens SNSL
- Won £15m 5 year contract with She'll from Cisco via Workplace Technologies.
- Won Kadoo & Presedents club to Kauai Huawei 1997
Inside sales & team leader
CAabletron Ststems
Newbury, West Berkshire
1992 - 1995
- Desk based sales supporting field account manager & resales.
- Responsible for finding new business opportunities through articulation of features, advantages and benefits of Cabletron technology.
- Promoted to international sales and Global major accounts.
- Team leader responsible for training new hires
- Quoting end user customers and managing day to day engagement
- Building relationships with existing customers to maximise sales
Education
A-Levels - Business Studies
Newbury College
Newbury, West Berkshire 09.1986 - 06.1988
30+ years successful selling and management experience
Skills
- Demonstrated strong leadership & lead by example culture
- PR certified including Public speaking published Blogs and digital Transformation focussed articles
- Efficient & proven in CXO language and engagement
- 30 years experience in selling to corporate end user clients
- Consistently demonstrated creative & innovative solutions to problems and opportunities
- Strong communication skills
- Good at team building & building a team ethic
- Work well under pressure
- Demonstrated leadership & guidance
- Vast experience in MVP and upwell
Accomplishments
Consistently top performer in both individual and team leadership roles
Proven exponential growth through strategy, culture and process
Driven team to regular presedents and sumit circle award.
Migrated teams from selling Product and technology into business value & outcome
Timeline
Head of Strategic Enterprise & Verticalisation
Juniper Networks
03.2022 - Current
Head of Enterprise vertical transition
Juniper Networks
05.2019 - 03.2022
Sales Director
Roc Technologies
02.2018 - 03.2019
Founder & Sales Director
Pervasive Networks Ltd
03.1998 - 01.2018
Sales account manager
3Com
02.1998 - 03.1998
A-Levels - Business Studies
Newbury College
09.1986 - 06.1988
30+ years successful selling and management experience
Inside sales & team leader
CAabletron Ststems
1992 - 1995
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