Jamie Bull

Responsible for break optimisation and Presentation Scheduling for Sports and Entertainment channels across the Nordic Free To Air market. Successfully simulcasted 3 live broadcasts with no errors.

• Prepare fully optimised break patterns, ensuring deadlines are met for commercial planning, sales forecasting and Press.
• Produce daily playlists that are fully optimised, editorially sound and compliant.
• Follow audience insights to plan commercial airtime across dayparts in ways which maximise audience and revenue.
• Simulcast live sports programming, checking opt in/out times and matching content across channels.
• Troubleshoot technical issues related to commercials, programmes, promos and subtitles.
• Promtply action pchanges in programme content, such as live sport under/overruns and playlist updates.

Managed commercial airtime for Bauer's 120+ local, regional, national and digital radio stations. Used airtime effectively to help the sales team hit 3 consecutive quarterly targets.

• Work with Media Planning teams, provide them with accurate commercial availability, and manage periods of oversell.
• Ensure stations do not go over commercial minutage of 12 minutes per hour.
• Plan and book promotional activity for Bauer's in-house brands.
• Manage airtime in ways that maximise revenue.
• Auction unsold inventory off to last minute advertisers.

Worked within Presentation Scheduling across Sky's portfolio of Sports, Entertainment and Movie channels. Highlights include working on increased Sports programming changes during the pandemic. Simulcasting several channels for The Queen's Funeral, and overseeing scheduling Sky Arts as it launched on Freeview. Also implemented processes to decrease playout errors from 20% to zero.

• Produce daily schedules for playout, incorporating both live and pre-recorded programming, commercials, sponsorships, promos, graphics and continuity in a timely and accurate manner.
• Working closely with programme planning, sales, ad operations and playout to ensure schedules are delivered within strict broadcast deadlines.
• Working with Sports production team and Sky News for accurate simulcasting of live broadcasts.
• Accurate scheduling of Teleshopping and sponsorship campaigns, ensuring copy rotations and broadcast dates are adhered to.
• Meticulous checking of templates and break patterns, maximising commercial minutage and exporting to sales teams.
• Managing release schedules for programmes moving to VOD after linear transmission.
• Cross promote Sky programming across its portfolio of channels.

Implemented all ad campaigns broadcasted on Magic FM (during its reign as the most listened to commercial radio station in London.) plus Kerrang, Q and Heat Radio. Volunteered to manage Planet Rock's commercial schedules during Bauer's acquisition. Promoted to Manager after one year as assistant, in recognition of achievements.

• Producing daily logs for commercials, promotions, sponsorships and live reads.
• Accurate scheduling, tracking and delivery of all campaigns, ensuring optimisation targets are met.
• Working with sales teams and internal stakeholders to ensure smooth implementation of each campaign.
• Manage team members and their ongoing training and development.
• Managing inventory in ways that maximise revenue.
• Working within strict broadcast deadlines.
• Ensuring all audio is correctly scheduled and checked for quality and legalities.
• Providing post campaign reconciliation, troubleshooting and resolutions.

Working for an advertising agency, specialising in buying radio promotions to promote gigs and tours. Clients included Live Nation and 3A Entertainment.

• Performed brief taking, recommending and buying airtime to drive high attendance for tours. Making recommendations based on audience figures, target demographic, type of event, event location, and budget.
• Liaising with radio partners and promoters to maximise added value for each event.
• Processing campaigns, chasing audio from production companies, liaising with promoters to approve scripts.
• Collating and analysing data for post campaign reports.

Overseeing the implementation of all advertising campaigns booked on three market leading radio stations, ensuring client objectives are fulfilled, and the right commercials were broadcast at the right time to the right demographic. Promoted to manager after one year as an assistant in recognition of achievements. Winner of Traffic Manager of the year twice, awarded for delivering 100% campaign accuracy.

• Booking, tracking and optimising all campaigns.
• Producing commercial schedules each day for broadcast.
• Sourcing & uploading commercial audio ensuring correct rotations and versions are adhered to.
• Maintaining working relationships with external clients, such as ad production companies and distributors.
• Manage team members and their ongoing training and development.
• Spotting and resolving discrepancies.
• Managing inventory in ways which maximise revenue.
• Providing Post Campaign Analysis reports for each campaign, ensuring transparency.