James Sanderson
London,UK
Summary
Accomplished professional with expertise in Amazon Vendor & Seller Central, P&L ownership & budgeting, and international trade & compliance. Proven track record in PPC campaign management, e-commerce strategy & marketplace management, and product development & sourcing. Adept at leading cross-functional teams, delivering compelling sales presentations & negotiations, and demonstrating strong commercial acumen. Proficient in web analytics tools (ARA / Google / Jungle Scout), advanced Excel, VBA & Python automation, and ERP systems (Linnworks / SAP / Sage). Committed to leveraging skills to drive business growth and operational efficiency.
Overview
17
17
years of professional experience
Work History
Brand Manager
Direct Tableware
London, UK
04.2020 - 04.2025
- Developed and launched a new cookware brand, achieving six-figure year one revenue (over 13 ASINs) through optimised review gathering, content optimisation, and advertising
- Delivered consistent YoY growth (£200k to £500k) for a traded brand via pricing optimisation and creating a comprehensive stock management procedure for Amazon FBA
- Established 3PL partnerships, increasing margins by 12%, and reduced product costs by 30% through strategic supplier sourcing
- Led expansion into Germany and France via Amazon Pan-EU, ensuring full compliance with customs and EPR regulations
- Automated internal ERP product set-up processes using VBA macros, reducing labour time by 400%
- 360 management of the division's first trade exhibition (official brand launch), resulting in new partnerships varying from independent to nationwide retailers
Business Development Manager
Manttra UK
London
08.2017 - 07.2019
- Built the e-commerce division from the ground up, achieving an average monthly turnover of £40-60k in year 2
- Managed selection and sourcing from Indian and Thai vendors; developed e-commerce packaging and pricing strategies
- Oversaw Amazon Vendor and Seller Central accounts, achieving a target ACOS of under 10% through optimised PPC campaigns
- Integrated Linnworks ERP, streamlining operations and improving efficiency
- Ensured cohesive brand messaging across platforms, enhancing customer confidence and conversion rates
E-Commerce Manager
Creative Tops
Corby
11.2016 - 08.2017
- Managed Amazon Vendor, Marketplace, and eBay accounts, generating 41% Amazon sales growth (totalling £2m)
- Led AVN negotiations with Amazon, improving vendor terms and reducing chargebacks by 90%
- Supervised a team of four, enhancing listing accuracy and content quality
- Implemented Linnworks system, streamlining dropship operations and account management
- Secured new accounts including Shop Direct, Wayfair, Prezola, and BHS Online
Key Account Manager
David Mason Design
Chesterfield
03.2016 - 11.2016
- Secured a £100k+ partnership with Robert Dyas through targeted sales presentations and follow-up
- Drove sales growth across key retail accounts including garden centres, cook shops, and department stores
- Contributed to the development of 'The English Tableware Company' collaborating on design, sourcing, and packaging
Senior International Sales Executive
Creative Tops
Corby
04.2010 - 03.2016
- Managed a £1m+ international account portfolio and drove consistent growth across the export department
- Led private label development and coordinated with European distributors and agents
- Attended international trade shows (Paris, Frankfurt, Hong Kong), securing new business
- Promoted through multiple roles, gaining responsibilities in sales, product development, and staff management
Import Clerk
Littlestone & Goodwin
07.2008 - 04.2010
- Managed import documentation and customs clearance processes for UK-bound shipments
- Supported warehouse operations and quality control
Education
GCSEs -
Montsaye Academy
NVQ Level 3 -
Customer Services
United KingdomSkills
- Amazon Vendor & Seller Central
- P&L Ownership & Budgeting
- International Trade & Compliance (EPR, Customs)
- PPC Campaign Management
- E-commerce Strategy & Marketplace Management
- Product Development & Sourcing
- Cross-functional Team Leadership
- Sales Presentations & Negotiations
- Strong Commercial Acumen
- Web analytics tools (ARA / Google / Jungle Scout)
- Advanced Excel
- VBA & Python Automation
- ERP Systems (Linnworks / SAP / Sage)
Timeline
Brand Manager
Direct Tableware
04.2020 - 04.2025
Business Development Manager
Manttra UK
08.2017 - 07.2019
E-Commerce Manager
Creative Tops
11.2016 - 08.2017
Key Account Manager
David Mason Design
03.2016 - 11.2016
Senior International Sales Executive
Creative Tops
04.2010 - 03.2016
Import Clerk
Littlestone & Goodwin
07.2008 - 04.2010
GCSEs -
Montsaye Academy
NVQ Level 3 -
Customer Services
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