Outgoing, enthusiastic, and articulate PR and communications professional with over ten years' experience planning, delivering, and evaluating multi-platform integrated campaigns for both the public and private sector.
Overview
9
9
years of professional experience
12
12
years of post-secondary education
Work history
Communications Business Partner
IRIS Software Group
Remote
11.2021 - 06.2025
Led strategic communications for IRIS’s accountancy division, supporting product launches, service updates, and sector thought leadership
Developed and delivered multi-channel internal and external comms plans aligned with business goals and sector trends
Partnered with senior leaders to shape messaging that engaged key audiences including accountants, bookkeepers, regulatory bodies, and the general public
Created high-impact content across PR, blogs, customer comms, and stakeholder updates, managing message consistency and audience reach
Managed media relations and secured targeted coverage in industry press and national business outlets
Delivered communications that supported customer retention and engagement across an extensive product portfolio
Advised others within the business on tone, positioning, and communication risks, ensuring clarity and alignment across teams
Oversaw crisis comms within the accountancy sector and supported with the same across the wider business
Marketing Manager
Craftsman Tools Ltd
Leeds
08.2017 - 11.2021
Led all marketing activity, including integrated campaign planning, brand development, PR, web content, and design
Designed and implemented the company’s first digital marketing strategy, incorporating Google Ads, SEO, and email marketing
Drove six-figure growth in the North American market through targeted B2B campaigns, trade exhibitions, and eCommerce development
Supported overseas business development and sales in diverse sectors including aerospace, defence, medical, and automotive
Managed stakeholder expectations across UK and international teams, aligning marketing output with commercial priorities
Delivered consistent brand messaging across all platforms, enhancing visibility and lead generation in key markets
Press Officer
Office of Greg Mulholland MP
Leeds
04.2016 - 08.2017
Managed all press and media relations for the MP, promoting parliamentary and constituency activity across print, online, and broadcast channels
Drafted communications for constituents, local businesses, and community groups, ensuring clarity, accuracy, and political alignment
Built relationships with regional and national journalists, securing coverage and shaping public narrative
Oversaw content and strategy for the MP’s website and social media presence, growing audience engagement and visibility
Acted as key point of contact for media enquiries and stakeholder communications, including with high-profile political and journalistic figures
Constituency Organiser
Leeds North West Liberal Democrats
Leeds
04.2016 - 08.2017
Held strategic and operational responsibility for all campaigning in the Leeds North West Parliamentary constituency
Led election campaigns at Town, City and Parliamentary level, contributing to the successful election of Otley Town and Leeds City Councillors
Managed the 2017 General Election campaign, achieving an increased vote share for Liberal Democrat candidate Greg Mulholland
Directed the local Liberal Democrat campaign for Remain in the 2016 EU Referendum, securing a 65% remain vote in the constituency
Oversaw day-to-day constituency operations including fundraising, volunteer coordination, membership development, and data compliance
Built and mobilised volunteer networks, delivered targeted messaging, and maintained local media engagement throughout campaign cycles