Outgoing, enthusiastic, and articulate PR and communications professional with over ten years' experience planning, delivering, and evaluating multi-platform integrated campaigns for both the public and private sector.
Overview
9
9
years of professional experience
12
12
years of post-secondary education
Work history
Communications Business Partner
IRIS Software Group
Remote
2021.11 - 2025.06
Led strategic communications for IRIS’s accountancy division, supporting product launches, service updates, and sector thought leadership
Developed and delivered multi-channel internal and external comms plans aligned with business goals and sector trends
Partnered with senior leaders to shape messaging that engaged key audiences including accountants, bookkeepers, regulatory bodies, and the general public
Created high-impact content across PR, blogs, customer comms, and stakeholder updates, managing message consistency and audience reach
Managed media relations and secured targeted coverage in industry press and national business outlets
Delivered communications that supported customer retention and engagement across an extensive product portfolio
Advised others within the business on tone, positioning, and communication risks, ensuring clarity and alignment across teams
Oversaw crisis comms within the accountancy sector and supported with the same across the wider business
Marketing Manager
Craftsman Tools Ltd
Leeds
2017.08 - 2021.11
Led all marketing activity, including integrated campaign planning, brand development, PR, web content, and design
Designed and implemented the company’s first digital marketing strategy, incorporating Google Ads, SEO, and email marketing
Drove six-figure growth in the North American market through targeted B2B campaigns, trade exhibitions, and eCommerce development
Supported overseas business development and sales in diverse sectors including aerospace, defence, medical, and automotive
Managed stakeholder expectations across UK and international teams, aligning marketing output with commercial priorities
Delivered consistent brand messaging across all platforms, enhancing visibility and lead generation in key markets
Press Officer
Office of Greg Mulholland MP
Leeds
2016.04 - 2017.08
Managed all press and media relations for the MP, promoting parliamentary and constituency activity across print, online, and broadcast channels
Drafted communications for constituents, local businesses, and community groups, ensuring clarity, accuracy, and political alignment
Built relationships with regional and national journalists, securing coverage and shaping public narrative
Oversaw content and strategy for the MP’s website and social media presence, growing audience engagement and visibility
Acted as key point of contact for media enquiries and stakeholder communications, including with high-profile political and journalistic figures
Constituency Organiser
Leeds North West Liberal Democrats
Leeds
2016.04 - 2017.08
Held strategic and operational responsibility for all campaigning in the Leeds North West Parliamentary constituency
Led election campaigns at Town, City and Parliamentary level, contributing to the successful election of Otley Town and Leeds City Councillors
Managed the 2017 General Election campaign, achieving an increased vote share for Liberal Democrat candidate Greg Mulholland
Directed the local Liberal Democrat campaign for Remain in the 2016 EU Referendum, securing a 65% remain vote in the constituency
Oversaw day-to-day constituency operations including fundraising, volunteer coordination, membership development, and data compliance
Built and mobilised volunteer networks, delivered targeted messaging, and maintained local media engagement throughout campaign cycles
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.