James Pardo
Head Of Ad Operations
London
Summary
Currently looking for a new and challenging position, one which will make best use of existing skills, qualifications and experience whilst enabling further personal and professional development.
A dedicated and enthusiastic professional combining a strong academic background with invaluable experience gained in technical support and web traffic management. Quick to familiarise himself with the very latest technologies and industry developments with the proven ability to tailor effective solutions according to specific client requirements. Possesses excellent interpersonal skills and the ability to communicate clearly and concisely both verbally and in writing. Performs equally effectively on own initiative and as part of a team and thrives in highly pressurised and challenging working environments.
Overview
22
22
years of professional experience
2007
2007
years of post-secondary education
3
3
Languages
Work History
Head of Ad Operations
Trafficrich Ltd
10.2013 - Current
- Managing a team of three traffickers, creating training schedules and supplying training to all traffickers to make sure they are at the optimal levels when working on clients’ accounts.
- Consulting and Managing Multiple Clients Programmatic Stacks, ensuring PMP’s are setup and monitoring floors, first and second price auctions, to make sure that Clients are receiving the most Rate of Investment (ROI) from their Strategy.
- Developing and maintaining positive client relationships and consistently exceeding their expectations in terms of issue resolution and deadline achievement.
- Managing and trafficking multiple third party vendors for clients into their programmatic stacks / waterfall setup.
- Troubleshooting for clients, debugging rogue ads and creative issues as well as monitoring campaign performance and discrepancies.
- Setting up header bidding for clients including prebid.
- Going on pitches to potential clients to explain the company’s capabilities especially from a technical point of view.
- Consulting with various publishers on GDPR regulations, ads.txt, and various necessities to make sure clients are up-to-date with the latest news and methods being used in the industry.
- Advising and help with integration of view ability technologies (MOAT & IAS) and DMP’S (Bluekai & Krux) for audience targeting, to help publishers achieve higher CPM’s
- Analyzed data to identify trends and opportunities for growth, implementing necessary changes to drive success.
- Continuously sought out new industry trends, staying informed on emerging technologies and best practices in digital advertising.
- Enhanced client satisfaction with proactive communication and ongoing support throughout the campaign lifecycle.
- Optimized ad campaigns by monitoring performance and adjusting targeting strategies.
- Managing CTV Campaign management and scheduling
International Technical Analyst Manager
WPP GROUP (Mediacom)
11.2012 - 07.2013
- Responsible for the efficient implementation of ad serving, web analytics, behavioural targeting, Retargeting and other optimization technologies associated with the execution of digital advertising.
- Responsible for set-up and implementation of campaigns and solutions whilst adding technical expertise effectively and efficiently.
- Teaching trafficking to the media and digital execs in my team and client teams and training them on how to extract reports from ad servers.
- Managing Team of two execs delegating work and also dealing with appraisals and disciplinaries.
- Assisting the teams and the third party in the resolution of any technical issues.
- Delivering high level service and answer queries from clients, ensuring work is delivered accurately and within the required timeframe.
- Handling all Atlas queries for the entire company as the only person with experience dealing with that adserver.
- Building relationships with technology vendors to get the best possible support for MediaCom and ensure they are on top of latest developments in market.
- Worked on several of the most high-profile client accounts including, Direct line, Shell, Bose, Sony, Visit Britain and P&G and being responsible for the management of the P&G account and dealing with over 28 markets all over the world.
- Making sure all trafficking and reporting for those markets is in order.
- Creating documentation on trafficking process for all the ad ops people in those markets constructing relevant trafficking sheets for all of them as well as creating standardised trafficking documents for all adops to use in Mediacom.
Ad Operations Manager
Immediate Media Co
05.2011 - 07.2012
- Management of live campaigns including monitoring campaign delivery daily; altering targeting, priority and speed of delivery to ensure impressions goals are met.
- Trafficking all advertising creative’s and tracking information to platform; chasing up anything late with in-house Sales Team and/ or creative agencies.
- Quality Assurance of all creative’s and tracking information.
- Providing screen shots to Sales Team of live campaigns.
- Providing specifications to Development Team for improvements.
- Investigating issues (delivery discrepancies, billing disputes, technical issues etc).
- Future planning by looking at new creative ads and formats for the company to build and sell.
- Creation of Advertorials, Competitions and Solus E-mails sent out on a regular basis.
- Using the Module Management system to change aspects of the site depending on the request.
- Creation of Spec Sheets for ads and templates for Sales to send to creative agencies.
- Providing sales staff with insight and analysis of inventory availability, while also suggesting alternative methods of which to increase the deals that are being made.
- Created a list of procedures and guidelines for trafficking, sales and design so the lines of communication were clear and everyone knew timelines and turnaround times.
- Brought a lot of trafficking in house that was originally outsourced.
- Identified tagging issues with the sites and had these amended as they previously created targeting issues.
- Helped in creating and trafficking mobile ads including apps.
- Performed Site Migrations from DFP to Emediate.
Web Traffic Manager
Trafficrich Ltd
10.2007 - 05.2011
- Managing the ad serving across various different clients for Online Campaigns.
- Playing a pivotal role in the effective management of primary trafficking and media optimisation including subsequent reporting and data analysis.
- Testing and approving booked creative’s with clients (either directly or via third party tools).
- Responsible for the end to end management of campaigns, from implementation through to maintenance, ensuring that deadlines and budgets are achieved.
- Investigating issues (delivery discrepancies, billing disputes, technical issues etc) with clients, agencies and third-party platforms.
- Developing and maintaining positive client relationships and consistently exceeding their expectations in terms of issue resolution and deadline achievement.
- Providing expert advice to clients on the fulfilment of campaign requests and the achievement of optimal performance.
- Mentoring staff members and managing teams for large scale clients within Trafficrich.
- Maintaining on-going relationships with clients and multiple ad-serving support contacts and creative contacts to help ensure quick and efficient delivery of technical issues or queries etc.
Technical Assistant (University Placement)
Brooks City Ltd
01.2004 - 01.2005
- Responsible for the creation of various databases in accordance with specific client requirements.
- Installing the IRIS accounting software package for use within the office and providing support as required.
- Carrying out general administrative duties including storing and filing correspondence, taking telephone messages and handling incoming faxes.
- Ensuring accuracy and attention to detail when arranging client’s tax returns and recording their personal data.
- Advising clients on the most appropriate presentation and obtaining details from empty cheque book slips and invoices.
Education
BSc (Hons) - Business Information Technology
A Levels - Business Studies, Geology and Information Technology
GCSEs - Including English and Mathematics
Skills
Project management
Key Technical Skills
- MS Office
- DoubleClick (DCM, GAM, Adx, Adsense)
- Omniture
- Google Analytics
- Rubicon
- Pubmatic
- Emediate
- OAS
- Photoshop
Interests
Football
Skiing
Golf
Music
Movies
Books
Magic
Computers
Driving Licence
Full/Clean
Health
Excellent
Timeline
Head of Ad Operations
Trafficrich Ltd
10.2013 - Current
International Technical Analyst Manager
WPP GROUP (Mediacom)
11.2012 - 07.2013
Ad Operations Manager
Immediate Media Co
05.2011 - 07.2012
Web Traffic Manager
Trafficrich Ltd
10.2007 - 05.2011
Technical Assistant (University Placement)
Brooks City Ltd
01.2004 - 01.2005
A Levels - Business Studies, Geology and Information Technology
GCSEs - Including English and Mathematics
BSc (Hons) - Business Information Technology
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