James Morgan

· Managing strategic, digital marketing (omni-channel social, AEO, SEO, SEM optimization), events and marketing operational functions for large exhibitions and conferences

· Leading the experiential design and implementation of exhibitor and visitor journeys at all exhibitions and conferences

· Experience design and journey mapping schemes for new event concepts

· Design and project management for company transformation through emerging digital technology to create better customer experiences

· Financial and budget management, resource allocations with attention to achieving KPI's

· Leading negotiations with vendors and suppliers

· Managing internal multimedia marketing and support service teams and contractors to deliver projects on budget and on time

· Integrated live experiential, digital and traditional marketing consultancy developing B2C and B2B event-led interactive live marketing campaigns

· Strategic consulting, designing and technical production of a variety and scale of corporate and leisure storytelling experiences

· New product development with expertise in the tourism, hospitality and events brands management and new market penetration

· Success in achieving media coverage for integrated marketing campaigns

· Successful partnership building, collaboration and sponsorship functions in complex business environments

· Full-time to July 2007, part time to August 2023

· Strategic visioning, management and operation of the college

· Taking the college from satisfactory to good in external review processes in 6 months

· Managing a staff of 50 and working with external agencies

· Expansion of external stakeholder networks in the hospitality and tourism sectors

· Innovating in the teaching and learning space to develop new ways of over-achieving KPI's

· Strong commercial sensibility that has led to achieving cost-cutting and income increase requirements that meet business development targets

· Monitored and tracked employee progress, offering feedback to the senior management and staff to development professionalism

· Senior level academic and departmental manager in the School of Architecture.

· Created the first post-graduate event design degree in the world.

· Head of MA Events Design, MA Tourism Management, BA Events Management, BA Tourism (business) and BA Tourism (planning) degree courses.

· Digital transformation and knowledge exchange lead in the School of Architecture.

· Developed and led strong teams by skilfully recruiting, orienting and training loyal, hard-working academics.

· Consulting to the hotel, restaurant, food, drink, corporate events and entertainment sectors.

· Visioning, design and co-ordination of new hospitality and event products and venues.

· Created integrated sales and marketing campaigns using paid and earned media channels.

· Measured effectiveness of marketing programmes and strategies.