JAMES HILL

• Led the planning and execution of Compleo Health’s presence at the UKIO 2025 event, including communications, branding, merchandise, and on-site coordination
• Collaborated with cross-functional teams and external developers on the planning and content strategy for Compleo's new website, ensuring alignment with brand voice, UX best practices, and SEO fundamentals
• Analysed marketing performance metrics using tools like Google Analytics and HubSpot to inform campaign improvements and executive reporting
• Managed end-to-end marketing campaigns across email, social media, and paid channels, optimising for ROI and patient engagement
• Created brand-consistent content and collateral for patient education, provider outreach, and internal communications
• Managed the LinkedIn presence, developing a consistent content calendar and engagement strategy that increased followers by 5%

• Own tactical scoping,management and delivery for campaigns for the London office
• Manage events, seminars and conferences including preparing email invitations, managing responses, preparing name badges and undertaking registration
• To prepare marketing communications such as leaflets, brochures and presentations when required and work with the firm’s design team to keep to house style
• Leverage SEO/PPC best practices to optimise website content, resulting in increased organic traffic and rise in keyword rankings on JMW London office pages
• Working with the partners on their legal directory submissions and ensure they are completed and submitted on time
• Creation and editing of London related videos, podcasts or vlogs when required

Campaign results

• Pathways to Parenthood Event - 120 sign ups, 40 attended and 3 conversations
• IP/Family service video campaign - Increased traffic to the London pages over the last month and 1 conversation
• 3 PR features for Diary of a Divorce Lawyer in the Richmond Times
• Forged partnerships with real estate agencies (Property Tribes). Client referrals increased by 15% and establishing the firm as a go-to legal provider for property law

• Own tactical scoping,management and delivery for campaigns across
  NRLA Portfolio (Property management system) and Safe2 (Property
  safety certificate platform)
• Produce analysis of channel metrics to measure ROI
• Manage automated email marketing to ensure optimal flow of
  customers through the sales funnel
• Leverage SEO best practices to optimise website content, resulting in increased organic traffic and rise in keyword rankings on the Safe2 and NRLA web pages
• Produce live webinars which includes coordinating stakeholders,
  support materials and content

Campaign results

• NRLA Renters Reform Bill Webinar - 507 sign ups, 333 attended, 52
  content downloads
• Safe2 20% promo campaign - Increased in traffic to the website over the last 2 months (819 visits in January and 1400 visits in February)

• Own tactical scoping, management and delivery of campaigns for the UK national/regional marketing campaigns
• Contribute to the content and compliance processes to ensure high quality of successful multi-channel campaigns
• Produce analysis of channel metrics to measure ROI
• Manage the budget of north/central marketing
• Write and report on email communications to support national/regional events using Pardot
• Produce live webinars/roundtables including coordinating stakeholders, produce support materials and recording/publishing content
• Managing face-to-face national/regional events which includes arranging venue hire, catering, collateral, stakeholder management and communications. Recent events: Airmic Conference, Recruitment Expo ,Lincolnshire Show and CEDA conference

Campaign results

• Rebuild cost assessment campaign - 2700 new projects and £400,000+ revenue
• UK Business Risk Report - 3565 report downloads. 6 Press features. 200+ live webinar viewers.

KEY ROLES & RESPONSIBILITIES

• Owning tactical scoping, management and delivery for campaigns across Arvelle Therapeutics & Janssen
• Deliver quality briefs into creative, copy, design and artwork to ensure inspiring creative work on tactics
• Produce regular and pro-active status updates to internal and client teams
• Maintaining project momentum through initiative and proactivity
• Budget management via Paprika
• Manage marketing and promotions calendar, identifying key dates and coordinating related campaigns via Proofhub
• Proofing documents through Veeva/IMR to ensure that the document is compliant and follow most up to date regulations
• Managed internal web-based demand generation campaigns by collaborating with internal channels to drive brand consistency and best practices
• Conducted market research to rationalise category and segment opportunities

KEY ROLES & RESPONSIBILITIES

• Owning tactical scoping, management and delivery for campaigns across Investec Wealth & Investment's North & Central offices (Birmingham, Manchester, Sheffield, Leeds & Liverpool)
• Writing, analysing and reporting email communications to support regional events using Dot Mailer
• Deliver quality briefs into creative, copy, design and artwork to ensure inspiring creative work on tactics
• Produce on demand webinars including coordinating stakeholders, produce support materials and recording/publishing content. I ran the first live webinar using WebEx Events for the Sheffield office, 52 IFA's joined from the Yorkshire area and 3 of them have become new clients.
• Managing face-to-face regional events which includes arranging venue hire, catering, collateral, stakeholder management and communications. Past events: YUGC 125th Anniversary Dinner, Sheffield Law Banquet, Christmas at Chatsworth and the Liverpool Gala.
• Budget management – Monthly reporting on agency costs and gift cupboard