James Henderson

Experienced Marketing Professional in the trade, commodity, supply chain and export finance industry as an event marketing lead on international trade finance conferences based around the world including Nigeria, South Africa, UK, US, Saudi Arabia, Turkey, India, Switzerland, Sweden, Singapore and more. Excluding marketing deliverables, each conference requires a level of PR activity relating to the conference portfolio and building relationships with partners/clients to improve customer relations.

Currently dedicated; to building partnerships with local and international trade associations, government organisations and media, to using analytical skills in statistics and marketing metrics to enhance campaign performance, improve SEO as well as providing justifications to new ideas/challenges, to conducting competitor analysis in order to identify potential company threats and opportunities and to writing and proofing copy for a wide range of social media channels, websites and email applications.

Additional tasks & responsibilities include:
- Creating email campaigns
- Designing imagery for social media campaigns
- Content creation for social media (LinkedIn, Instagram, Twitter and Youtube)

- Photographer/Videographer direction at conferences
- Implementing different social media/content strategies to increase followers and website traffic
- Responsible for all 3rd party event campaigns and partnerships with local and international associations to increase industry presence and further establish business relationships
- Responsible for LinkedIn newsletters