James Grisbrook

Led team of five UK-based marketing FTEs focused on global commercial land markets including Energy MSP business. Reported into the President of Viasat Commercial Services, (US-based) and served as part of his leadership team. Budget: $3m.

• Created and led global partner marketing program – ELEVATE – resulting in revenue increases of onboarded partners by 17% YOY, 9.5/10 NPS and events oversubscribed by 70%
• Developed Viasat D2D (satellite through cellular chipsets) offering and executed marketing campaign, growing new network subscribers by 600% in two years
• Combined two land product portfolios into a simple, easy-to-navigate structure and naming system leading to 21% increase in web traffic and 34% increase in web conversions YOY
• Developed and launched Viasat Digital Bus proposition, and executed marketing campaign, producing 30 new bus company leads and helping team exceed revenue targets for year 1
• Presided over best performing social channel in the expanded company, from a standing start

Led six UK-based FTEs (marketing and market analysts) focused on global commercial land markets. Reported into former CMO of Nokia. Appointed part of the Inmarsat Senior Leadership team with Senior Director promotion. Budget: $2m.

• Developed award-winning "What on Earth is the Value of Space" research looking at public attitudes toward space in collaboration with Ogilvy
• Worked on ELERA and ORCHESTRA rebranding of our network offerings, contributing to eventual purchase of Inmarsat by Viasat
• Restructured marketing team to drive high performance culture program in conjunction with HR team
• Led project to deliver end-to-end sales and marketing process, which was later adopted throughout business

Same FTEs, reporting line and budget as Senior Director role, with budget and personnel changes at the outset of Covid lockdowns.

• Led deployment of new Enterprise section on website as part of new company website project. Resulted in >50% improvement in conversion rates
• Developed and wrote "Satellite IoT in the time of Covid-19" report, gaining coverage in tier one media and overachievement of our download targets by >100%
• Successfully pivoted to digital events during Covid lockdowns and reinstated global events calendar in 2022

One report. I reported into Director of Marketing - Enterprise and was focused on global commercial land markets. I was promoted from Communications Manager a year into this role.

• Developed Tailings Monitoring proposition for the mining sector which won the Mining Magazine innovation of the year award.
• Produced numerous case study videos, travelling extensively (Africa, South America, North America, Australasia) working with non-native English speakers and used these assets to drive engagement and preference for Inmarsat
• Developed media relations strategy and program, building key messaging and media training spokespeople. This led to us achieving #1 place SOV for key terms such as satellite IoT amongst competitors
• Created the Inmarsat Research Programme, with numerous largescale global reports produced
• Ideated the Inmarsat company slogan: 'Enabling the Connected World'

Reported to Head of Marketing - worked closely with Group CEO, CFO and UK MD. Numerous promotions in role: Communications Executive/Digital Communications Lead.

• Developed UK communications strategy but effectively in charge of communications for Claranet Group, which sat over 6 European countries
• Established influencer and analyst relations programmes, ensuring company appeared in Gartner Magic Quadrant as a leader for cloud services
• Established Claranet Research Programme looking at attitudes toward cloud. Did a lot of cloud-washing but established Claranet as a respected thought leader.
• Worked on numerous acquisition communications (both external and internal)
• Created speeches and presentations for CEO and MD
• Led numerous content projects including: web copy, case studies, blogs and videos

Formative experience working agency-side for a boutique communications consultancy led by award-winning FT journalist. I worked closely with MD and gained exposure to FTSE 250 clients principally around media and presentation coaching and consultancy.