JAMES GREEN

Luqel Water is an ambitious start-up, within the water dispenser industry. Our goal is to change the way people consume water in the UK by utilizing the very best filtration methods to produce pure water which is then individually mineralised and temperature controlled to your taste preference. Innovation and personalisation being a key Luqel USP. My primary focus was to build a robust sales plan and strategy that would secure Luqel's position as the premium offering of choice. With the aim that the UK market would be self-sustaining from any outside investments within 18 months of our product being successfully launched. Due to technical challenges, product delays, accreditations, and the global economy, Luqel finally launched in the UK in February of this year. With the slow return of the UK workplace and the longevity and complexity of any potential decisions being made within this industry, it was vital for us to be agile and adapt. We gained quick success within the co-working and professional sports industry and by utilizing my industry knowledge and sales strategy we gained further and most success within the luxury hotel market. With our slick and professional sales presentations, we wowed and educated decision-makers. Within a couple of months, we had already secured meetings with over 60% of the 5* hotels within London and won lucrative multi-systems orders with hotels such as The Rosewood, Grosvenor Suits, and The Belfry

Areas of Key Success

• Successfully established Luqel water within the UK
• Winning new system placements within all pre-identified sectors
• Securing long term business that supports Luqels vision of becoming the premium water offering
• Winning business that provides Luqel with long-term sustainable growth
• Successfully implementing my go-to-market strategy
• Building a network of partners that supported our go to market plan and strengthened our routes to market
• Creating an end-to-end sales process that showcased all Luqel's USP's

Key Responsibilities

• To lead from the front and take ownership
• Support, develop, and establish Luqel water within the UK
• Create and build a robust go-to-market sales plan and strategy
• To identify key opportunities for Luqel Water - including key strategic channels,Industries, and brand promotions
• Winning new business
• Forecasting
• Create and develop sales opportunities
• Maintain and review sales funnels and pipelines
• To lead and support Luqel's progress in all chosen sectors
• Negotiate and execute contracts
• Recruit and develop the UK sales team
• To present and articulate a value proposition

• Pinpoint key USP's for product launch
• Develop and support Luqel credibility and brand recognition
• Conduct market research, analyse industry trends & opportunities
• Research, develop & win all new business opportunities
• Collaborate and build relationships with key customers, partners, vendors, and brand ambassadors
• Reviewing and adapting processes & sales plan to co-inside with the ever-changing UK economy and product changes
• Develop a roadmap of future and current product offering
• Pricing framework and sales models
• Research, select & implement CRM system for the UK market
• Create and build customer database
• Work and collaborate with all departments to create all collateral from scratch including sales, marketing and finance documentation

Brita Vivreau is a market leader in drinking water dispensers. I managed a sales team that sold capital equipment successfully to a varied range of sectors and industries. With a primary focus on winning new business in the corporate (Large and SMEs), HoReCa, and leisure industries. I am a natural leader who leads from the front. I utilize my solution-selling skills and experience to motivate and inspire the team to grow and develop a positive culture and winning mentality.

Key Responsibilities

• Managing a team of 8 sales consultants across the UK
• Planning and implementing a successful sales plan and strategy that supports unit growth and profitability
• Implementing processes that streamline the effectiveness of the business
• Attending team appointments, offering guidance and support, and ensuring the continual success of the team
• Seek and research all new opportunities that will boost the company's position
• Forecasting and pipeline management
• CRM Management
• Presenting and reporting on team performance to the BRITA board (UK & Germany)
• Developing, recruiting, and training all direct sales staff in the UK
• Working collaboratively with all departments to ensure the success of the business and that the customer needs are met.

CNC Fluids-Supplied oil-based products used for the engineering and CNC machinery market. Being promoted to a Key Account Manager, I successfully managed many high-profile accounts across the Southeast which included businesses in the Automotive, Defence, and Aerospace industry. With key new business wins into large corporate organizations and prestigious accounts such as Weston Aerospace, London Underground, and Prodrive.

Northgate Vehicle Hire has the largest van fleet in the UK. As a New Business Sales manager, it was my role to develop my territory and to achieve targets with very few inbound inquiries my role was to self-gen 90% of my accounts by utilizing all cold calling methods.

Hub le Bas is the leading distributor of steel tubing. My role was to control and manage 5 counties and over 250 trading accounts. Daily activities included generating new sales opportunities through new and existing customer bases. My personal highlight was discovering and developing a B2C sales channel that gave us national coverage and increased business turnover and profitability.

Winzer Wurth supplies industrial tools and equipment to companies all over the world. As a Sales Consultant, I oversaw and dealt with customers on a face-to-face basis in my area. Negotiating product prices and closing sales were paramount to meeting my daily/monthly targets. Self-generating and winning new business was a must.

An extremely high standard of physical fitness and presentation is expected of a soldier. Military work demanded constant attention to detail and the ability to adapt to the toughest of environments. As a member of a reconnaissance platoon, I was dispatched behind enemy lines, I gathered and communicated vital information to be used as preparation for future battlefield missions. This was particularly relevant during my service with operations in Northern Ireland and Sierra Leone. It was necessary to accept responsibility for decisions and often in confrontational and pressurized situations with highly emotive members of the public. Working under extreme pressure was a regular occurrence.