JAMES GODDARD

Responsibilities:

• Annual revenue responsibility of £61M net.
• Strategic partnership lead across largest retailers: ASOS, John Lewis, NEXT, Selfridges and M&S.
• Restructured team to provide focus and clear direction with key retailers. Performance managed underperforming members of the team.
• Renegotiated trade terms with ASOS, M&S and NEXT to drive higher profitability and EBIT margin.
• Development, implementation and maintenance of P&Ls + 3 Year Strategic Plans with ASOS and NEXT.
• Management of 2 National Account Managers 3 Field Account Managers and 2 Operational Executives.

Key Achievements:

• Internal promotion to this role within MF Group.
• +11% growth in year 1.
• Built, weekly reporting system to consolidate data from key accounts and drive actions.
• Improved company culture by +10% PPTs on internal platform.

Responsibilities:

• Annual revenue responsibility of £31M net.
• Global sales lead for JD Sports x Lacoste. Responsible for global alignment across US & APAC zones.
• Reshaped GTM process & LRP process for JD Sports to activate product and assortment needs.
• Onboarded and integrated footwear category into Lacoste and adopted new ways of working.
• Development, implementation and maintenance of P&L inline with 3 Year Strategic Plan.
• Management of 2 National Account Managers 3 Field Account Managers and 2 Agents.

Key Achievements:

• +19% CAGR growth in 3 years.
• Promoted JD Sports PLC to an IKA and built Business Unit to support brand ambitions.
• Reset UK Golf business and delivered +34% YOY growth in year 1 through selective distribution.

Responsibilities:

• Annual revenue responsibility of £48M net.
• Responsible for direct management of JD Women’s, JD Youth, JD Footwear, Size and HIP.
• Engineered a new, robust critical path model to drive GTM excellence from Concept to Consumer.
• Lead and drive the SMU product development process through a complex critical path framework.
• Cross-functionally align European HQ across product, finance, sourcing and marketing to deliver best-in-class GTM approach for JD Sports.

Key Achievements:

• +28% YOY growth (19/20).
• Achieved 107% Gross to Net conversion rate.

Responsibilities:

• Annual revenue responsibility of £26M net.
• 360-degree management of Key Retailers: Liverpool FC, Next, Pro Direct Sport, DW & Sweaty Betty.
• Cross-category optimum range planning at seasonal sales conferences.
• Devising, agreeing and executing joint-strategic plans with key influencers across account base.
• Direct management of NB Direct Account Manager and Field of Play Tech Rep.
• Forged excellent working relationships with cross-functional departments in customers’ businesses.

Key Achievements:

• Delivered +16% vs target for FY 2018 across account base.
• Exceeded gross margin targets for 2018.
• Managed end-to-end process of Cath Kidston SMU Kids rollout: £490K incremental business.
• Won the SS18 UK & IRE In-season business challenge: £811K in-season business.
• Led successful implementation, rollout, and maintenance of STAB (Strategic Account Blueprint) plans for UK & IRE Key Accounts.

Responsibilities:

• Category management and responsibility for overall FOP GBU number.
• Creation and forming of ideal range plans across Football (Inline & replica), Cricket and Tennis.
• Built robust 3-year category growth plans across cricket and tennis for the UK business.
• Segmentation of product line to elevate halo FOP partners: England Cricket Board, Pro Direct Sport, Lord’s CG, Wigmore Sports and Lovell Sports.

Key Achievements:

• Field of Play Category YOY growth (16 v 17): +108%
• Landed +24% vs target FY 2017.
• Sales lead & pivotal in launch of England Cricket in Wholesale. Fully owned GTM including: Distribution plan, range plan, sell-in and sales-out activations.