JAMES FERGUSON

Created division of the Limelight Collection, managing footballers' PR, social media, mainstream media, content creation and commercial partnerships.

• Showed entrepreneurial ability creating strategy for launching start-up including; providing optimal service, acquiring clients, software implementation, website creation, financial growth and growing team of employees.
• Made new division profitable within first 3 months with net profit reaching £80,000 in first year.
• Created proposals and pitched to premier league footballers, including; Conor Gallagher, Ethan Ampadu and Alex Oxlade-Chamberlain who all became clients illustrating ability to sell.
• Negotiated commercial partnerships for players with companies such as Nespresso while also partnering players with charities, such as Lives Not Knives.
• Acquired contracts with 6 major football agencies including YMU and brands such as One Glove to exclusively produce all their marketing content working with talent such as David Raya.
• Built team of 8 employees, created intern program with UCFB, chaired all meetings, managed and trained all staff.
• Attended games and developed strong relationships with players and their families ensuring long-term client retention.
• Created captions to ensure optimal PR for players including in crisis situations (e.g., Derby Day & Euro 2020 red cards).
• Project managed, formulated ideas and directed photo and video shoots at players' homes, gyms, studios, pitches and abroad.
• Supported Eddie Howe with PR when he became Newcastle United manager with fanbase accepting him quickly.
• Created work-flow guidance for employees ensuring attention to detail and continual high standards when working on high profile accounts, while also considering factors such as authenticity and players post career plans.

Planned, set up and delivered broadcast, officiating and data technology services at sporting events globally

• Project managed under pressure at the biggest tennis events globally including Shanghai Masters and Australian Open, managing equipment, technology services, live match technology operations and team members.
• Cultural adaptability and sensitivity displayed successfully working in five different continents engaging with stakeholders and clients from countries across the globe.
• Business innovation strategies practiced by performing detailed analysis and creating a report to improve new line calling software. All ideas were implemented enhancing officiating at global tennis events.
• Entrepreneurial spirit displayed by formulating idea for new software in a sport where the company doesn't currently operate, with proposition undergoing further investigations.
• Strong communication skills needed to plan and deliver training programme on software operations to new recruits.

• Excellent client relationships developed working with high profile commentators such as John McEnroe and Annabel Croft improving commentary and broadcast by analysing and supplying data trends.
• Creativity exhibited working alongside broadcast teams including ESPN and Eurosport discussing, creating and implementing improvements to live production.
• Strategised marketing for new 7 figure ground-breaking technology which has been sold to Grand Slams.

• Efficient problem-solving working with foreign directors in Brazil, Argentina and Turkey was required operating new volleyball software. Resolved challenges while under pressure to ensure flawless live TV broadcast.

• Formulated ideas and produced social media videos with highest viewed video amassing over 230 million views.
• Filmed and directed sportsmen; Joe Hart, Christian Fuchs and Osi Umenyiora.

• Researched market and advised on attractive, user-friendly layout and content of new university maths app.

• Analysed organisational issue, identified solution and coordinated documents using Excel.
• Learned and gained advice on sports management working alongside MD.

• Led elite sessions enhancing understanding of how to communicate ideas in high-performance settings.
• Refereed matches improving decisiveness under pressure.