Summary
Overview
Work History
Education
Skills
Life & Career Philosophy
Qualifications & Training
Personal Information
Awards
Languages
Timeline
Generic
JAMES ENSTON

JAMES ENSTON

Wigan

Summary

Professional leader in international business with a proven track record of driving market growth and achieving operational excellence. Experienced in leading diverse teams and adapting to dynamic environments, fostering collaboration to successfully accomplish strategic objectives. Skilled in market analysis, strategic planning, and relationship management, consistently delivering impactful results and sustaining long-term success.

Overview

24
24
years of professional experience

Work History

Country Manager - (Czechia & Slovakia)

Emaldo APS
02.2024 - Current
  • Primarily within my role at Emaldo APS, my main areas of focus are to ensure I attract new business, and my Team exceed it’s targets
  • Strategic Leadership and Execution
  • Develop and implement the country-specific business strategy aligned with Emaldo APS’s overall goals
  • Identify and capitalize on market opportunities, ensuring a competitive edge
  • Monitor market trends, competitive activities, and customer preferences to adapt strategies accordingly
  • Revenue Growth and Profitability
  • Set and achieve revenue targets, focusing on sustainable growth
  • Drive sales strategies and oversee key accounts to maximize customer acquisition and retention
  • Manage budgets and ensure financial goals are met, including cost efficiency and profit margins
  • Team Leadership and Development
  • Build, lead, and develop a high-performing team
  • Foster a collaborative and goal-oriented work environment, encouraging continuous improvement
  • Provide mentorship and professional development opportunities for team members
  • Operational Excellence
  • Oversee day-to-day operations to ensure efficient, high-quality service delivery
  • Implement and maintain robust systems and processes for reporting, compliance, and risk management
  • Ensure alignment with corporate standards and regulatory requirements in each Market (Czechia & Slovakia).
  • Stakeholder Engagement
  • Represent Emaldo APS with customers, partners, government agencies, and other stakeholders
  • Establish and maintain relationships with industry stakeholders to enhance brand visibility
  • Act as the spokesperson for Emaldo APS in Market (Czechia & Slovakia), promoting the company’s values and mission
  • Led the successful launch of new products in local markets, driving revenue growth and brand recognition.
  • Gathered information on competitor activities and market trends to enhance strategic decision-making.
  • Recruited, trained, and coached (8) -member team to support company growth.
  • Established strong relationships with key industry players for business growth and expansion.
  • Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
  • Coached and mentored team members, fostering a culture of continuous learning and development.
  • Expanded client base 67% by setting up in-person meetings in (Prague) and telephoning marketing decision-makers and agencies.
  • Increased market share by developing and implementing effective sales strategies.
  • Enhanced internal communication systems by implementing regular meetings/updates across departments.
  • Secured consistent stock supply by providing accurate sales forecasts and managing shipments appropriately.
  • Verified appropriately priced products and services to secure competitive advantage and desired returns.
  • Analyzed market trends and competitor activities to inform strategic decision making.
  • Improved marketing to attract new customers and promote business.
  • Built relationships with customers and community to establish long-term business growth.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Devised promotional and advertising plans to enhance product positioning and global brand marketing development.
  • Aligned marketing campaigns with overall business goals to increase awareness of products/services among target audiences.

Owner & Director

Enston Consultancy Ltd
07.2018 - Current
  • Owner/Director of Enston Consultancy Ltd, which specialises in; Offering tailored advice, analysis and or expertise to organisations, businesses, in order to help them improve
  • Whether the improvement to their business is in terms of; Operations, Solar Renewable Energy, sales, profitability, management, structure, and or strategy
  • My expertise and specialist support stretches across a variety of areas including; Sales Process, Sales Management, Management, Strategy, I.T., Finance, Marketing, HR and Supply Chain Management

National Sales Manager

LLHI Solar T/A ASGOFT
03.2023 - 02.2024
  • Primarily within the role at ASGOFT Solar, the main areas of focus are to ensure to attract new business, and the Team exceed it’s targets
  • Relationship Manage, maintain, and build rapport with New Prospective Clients, and Existing Clients
  • Developing and implementing strategic sales plans that expand a company’s customer base and solidify it’s presence
  • Achieve growth and hitting sales targets by successfully managing x20 Field Sales Reps, and by assessing the teams strengths and weaknesses
  • Establishing productive and professional relationships with key personnel in assigned Customer accounts
  • Building and promoting healthy, long-lasting Customer relations by partnering with said Customers, where possible
  • Developing and implementing new sales initiatives, strategies and programmes to capture key demographics
  • Providing Daily Reports of Field Sales success and communicating the Voice of the Customer (VOC) data to superiors aka the Board of Directors
  • Train, coach, and mentor my Field Sales Team – Continuously develop their knowledge levels, and skill sets – Tailored to the individual’s needs
  • Recruit new Field Sales Reps into my Team, subject to sourcing the right Candidate’s

Warehouse Manager – Maternity Cover

Victorian Plumbing
01.2023 - 03.2023
  • Primarily within my role at Victorian Plumbing as Warehouse Manager I was responsible for organising the efficient, safe storage, and dispatch of Warehouse products
  • Use real-time data collection to increase productivity, efficiency, accuracy, and to ensure I reduce labour costs, where possible
  • Maintain computerised administration; Stock Inventory and Retrieval Systems
  • Inspect and approve the quality and quantity of goods and or equipment received, and shipped out
  • Uphold Company Rules, Regulations, and Training Standards
  • Uphold mandatory Health & Safety Standards
  • Manage my Staff – Build Teams, and a feeling of togetherness
  • Train and Develop my Staff – monitor their productivity, efficiency and their overall performances
  • Overseeing logistics in terms of receiving, warehousing, and dispatch operations
  • Communicating and interacting with Clients, Vendors, Suppliers and Customers
  • Meeting regularly with warehouse leads to assess, analyse, and develop actionable plans for loss prevention and productivity
  • Monthly 1-2-1’s with my Staff
  • Perform General Maintenance of the equipment used within the Warehouse, where and when necessary

Business Development Manager

Careermakers Recruitment (UK) Ltd
06.2022 - 01.2023
  • Primarily within my role at Careermakers, my main areas of focus are to ensure I attract new business, and exceed my targets
  • Relationship Manage, maintain, and build rapport with New Prospective Clients, that make up my Territory that spans across; Wigan, Liverpool, Bolton, and Warrington
  • Ensure all of my KPI’s are hit/exceeded
  • KPI’s comprises; Calls, Leads, New Invoices, & Timesheets (Sales), once Candidates I have supplied to my New Clients, have completed their Full Working Week
  • Responsible for Growth of the Client Base, and win New Business
  • Hybrid Role – Work out on the road, and visit the office, once per week
  • Coach, mentor, support, guide, and manage each new BDM, to ensure that they can fulfill their own potential, and become the very best versions of themselves within their role
  • £20,000.00 achieved in Converted Sales, Last Year (2022).
  • Achieved by myself

Field Sales Manager

Howdens Joinery Co.
09.2019 - 06.2022
  • Primarily within my role at Howdens, my main area of focus is to ensure my Field Team attract new business, and exceed their targets
  • Relationship Manage, maintain, and build rapport with the 19 Depot Managers, that make up my Territory, that spans across all of Cumbria, and Lancashire
  • 2nd largest geographical area within Howdens
  • Out of 900 Depots across the UK
  • Ensure TSR (Territory Sales Representatives) KPI’s are hit/exceeded
  • KPI’s comprises; Calls, Leads, New Credit Accounts, & Accounts Traded (Sales)
  • Responsible for x10 TSR’s welfare and performances
  • Coach, mentor, support, guide, and manage each TSR, to ensure that they can fulfil their own potential, and become the very best versions of themselves within their role
  • Surpass my Senior Managers expectations – (Regional Director), in terms of my YTD KPI’s and ensure that they are exceeded
  • New Credit Accounts, Sales Leads, Calls to Leads Conversion Ratio’s, and Account Trades (Sales)
  • £5.2 Million achieved in Converted Sales, this year
  • Achieved by my Team, and I
  • Championed closer working community initiatives with Schools, College’s, and Universities via charitable donations, tailored solutions – issues; skills-shortage, and tailored presentations via Howdens

National Sales Manager

IRIS Software Group
05.2019 - 08.2019
  • Primarily within my role at IRIS Software Group, is to attract and convert new business and increase our customer base through my Sales Teams
  • I also have to manage my time effectively in order to attend two appointments/meetings per day, 1-2-1’s for staff, and whilst geographically covering the entirety of England
  • My responsibilities are listed as follows;
  • Increase sales from IRIS Payroll & HR product range such as; Payroll Software, HR software, Holiday Module and Software stationary sales
  • Manage both the Office Based Account Manager Team and the Field Sales Team – 10 Office based team members, and 10 Reps – 20 Members of Staff
  • Ensure each of my Reps is at or above company net conversion rate of; 1 in 3
  • Coaching and developing my teams to be consistently high performers, and to be highly skilled within their field
  • Achieve and Exceed Monthly Target – Multiple sales per month in; Software Modules, EARNIE, Payroll & HR – Worth £216,000.00 per month for IRIS

Regional Sales Manager – Self Employed

Project Solar UK Ltd
02.2017 - 05.2019
  • Primarily within my role at Project Solar UK, is to attract and convert new business and increase our customer base
  • I also have to manage my time effectively in order to attend two appointments per day, 1-2-1’s for staff, and whilst geographically covering the North-West of England
  • My responsibilities are listed as follows;
  • Increase sales from PSUK’s Solar Photovoltaic energy saving product range such as; Solar Panels, Inverter, 3.3KW Battery, Voltage Optimiser, Boiler Controller and Digital Thermostat
  • Manage Field Sales Team – 20 Reps
  • Ensure each of my Reps is at or above company net conversion of; 1 in 6
  • Achieve and Exceed Monthly Target – 50 Net Deals & 50 Net Installs per month – Worth £350,000.00 per month for PSUK
  • Responsible for Regional Bi-Weekly Payroll
  • Conduct a Survey to assess a Prospective Customer’s property for the appropriateness of having a Solar Photovoltaic System installed to it
  • Commercial Solar Sales & Surveys
  • Design a system via PSUK’s design software app, which meets the customer’s needs, and exceeds their expectations
  • Prove to a Prospective Customer the viability in installing a Solar Photovoltaic Panel System to their property
  • Close that sale with that particular customer, once proven
  • Sell devices that will further provide a Prospective Customers home, with reductions to their outlay in conventional energy expenditure
  • Also, reduce their reliance in conventional energy
  • Become the best Regional Manager within the company
  • Self-generate appointments
  • Create Referrals via closing new business, or via online media marketing myself, and my expertise within the Solar Photovoltaic Industry

Field Sales Representative

Howdens Joinery Co.
09.2014 - 01.2017
  • Primarily within my role at Howdens, my main area of focus is to attract new business
  • Resolved marketing issues relating to the inception of the new depot – Westbrook
  • Opened the most Accounts in the region – Ensured Depot was 5th place by Year End, out of 581 Depots UK wide
  • Resolved issues pertaining to lack of field sales presence in Westbrook & surrounding areas
  • Opened the most number of trade accounts within a 6 month time period
  • Reduced discontinued stock levels
  • Developed marketing campaigns for the Trader the features and advantages of a Howdens Trade Account
  • Presented closer working community initiatives with Schools and College’s via charitable donations
  • Organised an Open Day for the Depot with the large community corporate event; such as ‘Red Bank Farm Open Day’ resulting in 2,500 attendees in one day
  • Managed Full Trade Compliance, Audit Scores, Training and Development

Project Manager & Business Development Manager (dual role)

Hybrid Services Limited
06.2013 - 09.2014
  • Company Overview: (Mimaki UK & R.O.I)
  • Delivered/Achieved my £6 million forecast for 2014
  • 40 Sales with an average order value of; £150,000.00
  • Managed the Reseller Teams & Reseller Network
  • Responsible for appointment generation for Hybrid/Mimaki UK/Mimaki Europe
  • Assisted Mimaki UK organise various large corporate exhibitions such as; FESPA 2014, SIGN & DIGITAL UK
  • Developed Feedback Programme & Historical Pipeline Meeting Log via SAGE CRM
  • Created Reseller Activity Reports & Track their (ROI & KPI’s)
  • (Mimaki UK & R.O.I)

Senior Business Development Manager

R.O.I Ltd
10.2009 - 06.2013
  • Company Overview: (ŠKODA UK & Honda UK)
  • During four years of my time within R.O.I Ltd, I developed from being a consistent, successful Business Development Manager, and Quality Checker, to a BDM that can be depended on
  • Which further enhanced my reputation
  • I am very proud of my time, and my achievements within the Company
  • Managed relationships – Client – external & staff – internal
  • Exceeded all KPI’s
  • Supported/and Mentored Newly inducted staff
  • Help improve the ROI lead generation process
  • Improve ROI’s Relationships with it’s core clients; Honda & ŠKODA
  • Deliver on the companies expectations from me
  • Became an advocate for all that is good/Special within ROI, not just for it’s Clients
  • It’s people, culture, reputation, inclusivity, dynamism, adaptability, and positivity
  • (ŠKODA UK & Honda UK)

General Manager

Colin Appleyard Suzuki
05.2006 - 09.2009
  • During my time with Colin Appleyard I was involved in a succession of promotions and additional responsibilities, in particular, being promoted to the position of General Manager
  • Improved Suzuki’ sales process
  • In charge of new & used car stock, Valuations, Stock Profiling & financial sales
  • Managed my sales team, targets, sales and service departments – Circa 30 Staff

New Car Sales Executive & Motability Specialist

Bramall Quicks/Evans Halshaw
05.2003 - 04.2006
  • During my time with Bramall Quicks I was involved in a succession of dealership location changes, which resulted in my moving from the Altrincham showroom, to the Northwich showroom
  • I relocated to Northwich as a result;
  • Sale (from stock) New Ford Cars from the Ford UK car range, and covert opportunities into Motability Sales
  • Sale additional products such as; GAP Insurance, Supagard, and tailored Ford Credit Finance Packages
  • Improve the synergy between Sales Department and Service Department

Branch Manager

Barclays Bank PLC
10.2000 - 04.2003
  • Manage my branch staff day-to-day - Circa 15 Staff
  • Responsible for selling products offered by the bank; ISA’s, credit cards, loans, overdrafts
  • Working with the team to ensure sales targets were met, and or exceeded
  • Identify individual team members training needs, coach those identified needs and ensure compliance was upheld

Education

HND - Renewable Energy

Manchester Metropolitan University
Remote
12.2018

BTEC Level 2 - Intermediate Level - Trade Business Services

Howdens Joinery Co.
Northampton, NTH
02.2015

HNC & HND - Business Development, Management & Business Law

Manchester Metropolitan University, Crewe Campus
Crewe, CHE
06.2011

GNVQ’s Level 4 - Banking & Finance

Barclays University
Manchester, MAN
01.2002

8 GCSE’s - including Science, Maths & English

Knutsford High School
Knutsford, CHE
05.1998

Skills

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Web Conferencing
  • CRM - Salesforce
  • EGM - Electronic Good Manners CRM
  • Pipedrive CRM
  • Sage CRM
  • Affiliate operations
  • Cultural management
  • Strategic planning
  • Quality assurance
  • Operations management
  • Manufacturing
  • Sales management
  • Product launches
  • Budget management
  • Recruiting

Life & Career Philosophy

If you choose not to step out from your comfort zone, you choose not to fulfill your true potential.

Qualifications & Training

  • Howdens Joinery Co., BTEC Level 2 - Intermediate Level – Trade Business Services, 02/01/15
  • Manchester Metropolitan University, HND Renewable Energy, 12/01/18
  • Manchester Metropolitan University, Crewe Campus, HNC & HND Business Development, Management & Business Law, 09/01/10 - 06/30/11
  • Barclays University, Assessments passed in selling banking products to Corporate and Non-Corporate clients., 01/01/02
  • Knutsford High School, 8 GCSE’s including Science, Maths & English, 05/01/98

Personal Information

  • Full UK Driving Licence

Awards

Multiple awards over 4 years at ROI Ltd including; Mentor of the Year 2010, Honda No.1 Performance BDM & ŠKODA No.1 Performance BDM.

Languages

English
Native language
German
Upper intermediate
B2
Czech
Intermediate
B1
Spanish
Intermediate
B1

Timeline

Country Manager - (Czechia & Slovakia)

Emaldo APS
02.2024 - Current

National Sales Manager

LLHI Solar T/A ASGOFT
03.2023 - 02.2024

Warehouse Manager – Maternity Cover

Victorian Plumbing
01.2023 - 03.2023

Business Development Manager

Careermakers Recruitment (UK) Ltd
06.2022 - 01.2023

Field Sales Manager

Howdens Joinery Co.
09.2019 - 06.2022

National Sales Manager

IRIS Software Group
05.2019 - 08.2019

Owner & Director

Enston Consultancy Ltd
07.2018 - Current

Regional Sales Manager – Self Employed

Project Solar UK Ltd
02.2017 - 05.2019

Field Sales Representative

Howdens Joinery Co.
09.2014 - 01.2017

Project Manager & Business Development Manager (dual role)

Hybrid Services Limited
06.2013 - 09.2014

Senior Business Development Manager

R.O.I Ltd
10.2009 - 06.2013

General Manager

Colin Appleyard Suzuki
05.2006 - 09.2009

New Car Sales Executive & Motability Specialist

Bramall Quicks/Evans Halshaw
05.2003 - 04.2006

Branch Manager

Barclays Bank PLC
10.2000 - 04.2003

HND - Renewable Energy

Manchester Metropolitan University

BTEC Level 2 - Intermediate Level - Trade Business Services

Howdens Joinery Co.

HNC & HND - Business Development, Management & Business Law

Manchester Metropolitan University, Crewe Campus

GNVQ’s Level 4 - Banking & Finance

Barclays University

8 GCSE’s - including Science, Maths & English

Knutsford High School

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