James Easton
Sutton Coldfield,West Midlands
Summary
Retail Manager with over 20 years of experience driving sales, managing teams, and enhancing customer experiences. Delivered significant sales growth through effective inventory management, visual merchandising, and staff training, while creating visually appealing displays. Focused on commercial strategies that leverage product placement to maximise revenue.
Overview
24
24
years of professional experience
Work History
Retail Manager
Frasers Group
Sutton Coldfield, west midlands
07.2002 - Current
- Managed retail store turning over £1.5 million per annum.
- Led visual merchandising efforts, optimising product placement and maintaining high standards to boost sales performance.
- Analysed sales data to identify bestsellers, and maximise profitability.
- Adjusted product prices to align with promotional offers, enhancing customer engagement and driving sales.
- Organised staff schedules, improving store operations and ensuring optimal coverage during peak hours.
- Recruited, trained and supervised staff, conducting performance reviews
- Hired and trained staff to improve performance
- Monitored team performance, suggesting improvements and implementing change.
- Ensured a positive work environment was maintained by offering support and guidance to staff.
- Handled customer complaints with professionalism.
- Interacted with customers to develop rapport and upsell.
- Merchandised displays to showcase new and popular items. Followed merchandising instructions and adapted to store specific plans
- Oversaw health and safety compliance, to provide a safe shopping environment.
- Implemented theft prevention measures to reduce store losses
- Delivered a strong commercial focus. Regularly implemented ideas and strategies to adapt to fast moving situations
- Created new implementation of fixtures to maximise sales potential
- Took on a role of stocktaking buddy across the area. Organised ran and completed stocktakes
Education
Bachelor of Arts - Modern History and Political Science
University of Birmingham
Birmingham01-2002
Skills
- Commercial Awareness
- Stock management
- Sales analysis
- Merchandising execution
- Visual creativity
- Sales focus
- Loss prevention
- Staff development
- Stock management
- Effective communication
- Customer engagement
- Store Management
Timeline
Retail Manager
Frasers Group
07.2002 - Current
Bachelor of Arts - Modern History and Political Science
University of Birmingham