Summary
Overview
Work history
Education
Skills
References
Timeline
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James Dart

Guildford,UK

Summary

Experienced with marketing communications, global press events, and technical product copy writing. Career highlights include organizing global presscamps for YT Industries' Szepter, Jeffsy, Decoy SN, Decoy SN 29 and most recently the all-new Decoy models. Hold strong relationships with all leading mountain bike media including Pinkbike, Vital, MTB-News, Enduro Mag, and many more. As an enduro racer who's performed at the world level, I'm always motivated to improve ride performance.

Overview

5
5
years of professional experience

Work history

PR Specialist

YT Industries
Guildford, UK
10.2022 - 08.2025
  • Leading product reviews within UK and EU markets, enhancing brand visibility and awareness
  • Creating & distributing 30+ global product press releases
  • Organizing press events whilst collaborating with product launch stakeholders to ensure cohesive and impactful launches
  • Monitoring engagement, utilizing tools to validate ROI of media coverage and special interest advertising plans
  • Responsible for advertising deals and creating advertorial concepts, enhancing brand presence across various media formats
  • Key stakeholder involved in organizing global and regional level press events
  • Creating global PR budget, ensuring spend is tracked and executed according to plan

UK Marketing Coordinator

YT Industries
Guildford, UK
11.2021 - 10.2022
  • Executed UK PR activation to enhance brand visibility
  • Established and maintained relationships with key media contacts in UK market
  • Coordinated and executed marketing events, including press camps and media weeks
  • Assisted with organisation of events across EU and USA markets

Customer Service Agent

YT Industries
Guildford, UK
01.2021 - 11.2021
  • First line communication with customers, resolving 30-50 cases per day
  • Resolving both technical and non-technical cases for UK & EU markets
  • Assisting with UK sales initiatives and events


Education

Bachelor of Science - Geology

Plymouth University
Plymouth
09.2010 - 09.2014

Level 2 - MTB Guide

British Cycling
UK
01.2021 -

Skills

  • Adobe Creative Suite
  • Google suite
  • Microsoft 365
  • Salesforce Marketing
  • Confluence Jira

References

References available upon request.

Timeline

PR Specialist

YT Industries
10.2022 - 08.2025

UK Marketing Coordinator

YT Industries
11.2021 - 10.2022

Level 2 - MTB Guide

British Cycling
01.2021 -

Customer Service Agent

YT Industries
01.2021 - 11.2021

Bachelor of Science - Geology

Plymouth University
09.2010 - 09.2014

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James Dart