James Coyle
London
Summary
I am an Account Director at VCCP Roar, working in the enterprise technology team. I have worked with some of the biggest brands in the B2B tech space, including the likes of AWS, Salesforce Global Hub and Palo Alto Networks. I am highly trusted as a day to day account lead, consistently juggling between 7-9 accounts over the last two years while also being a trusted line manager. I am looking to broaden my experience with a new challenge.
Overview
8
8
years of professional experience
11
11
years of post-secondary education
Work history
Account Director
VCCP Roar / Harvard
2024.07 - 2026.06
- Day-to-day account lead across 7-9 accounts in my approaching two years at the company, working on a broad range of clients in both B2B (Palo Alto Networks, Salesforce, Criteo, Mendix) and consumer (Xgimi, iRobot).
- Part of the successful Salesforce Global PR Hub pitch team and the subsequent lead on the account.
- Consistently trusted with new business opportunities, taking part in 13 pitches since starting at the company.
- Line manager to a Junior Account Executive and Senior Account Executive.
JAE - SAM
Brands2Life
2019.06 - 2024.06
- Day-to-day account lead across five accounts, and by the time I left I was working across a £650k+ portfolio of global technology brands, including AWS, Qlik and UiPath.
- Worked across a number of technology clients in a range of sectors, including robotics, cloud, data analytics and cybersecurity, representing companies like Ocado Technology and Fortinet.
- Won Star of the Year at the company awards at the end of 2021, which led to two weeks working with US tech brands as part of the B2L US team based in San Francisco.
- Played a crucial role on the winning AWS pitch team.
Work Experience
Velocity Partners
2018.08 - 2018.08
- Most of my time was spent shadowing the copywriters but had meetings with teams across the agency to gain a more complete picture of how a marketing agency is run.
- During my time here, I produced a blog called “5 transitional writing tips from a marketing novice” about the move from academic to marketing writing, which led to Brands2Life proactively inviting me to interview for their internship scheme.
Work Experience
Video Arts
2017.06
- Completed a week of work experience for Video Arts, a Mentorn Media company which produces and sells soft-skills training programmes.
Education
BA (Hons) - American Studies
University of East Anglia
2015.01 - 2019.01
A-Levels - undefined
Bede's
2013.01 - 2015.01
GCSEs - undefined
St. Richard's Catholic College
2008.01 - 2013.01
Skills
New Business
- New business has become a specialism during my time at VCCP Roar, having taken part in 13 new business pitches, with an over 50% win record
- Adapted to healthcare PR to pitch AstraZeneca with our US partner agency, leading the UK side of the pitch
- Lead on the entire pitch process for Mentor Europe, including the strategy and MAB plan Typically associate level or above are tasked with leading a pitch
Stakeholder Management
- One of my main strengths is my ability to forge close relationships with my clients, providing high quality consultation
- Tasked with having regular one to ones with our biggest B2B clients, including weekly check ins with Palo Alto Networks
- When a lead client contact left Genesys to join UiPath, he requested UiPath hire Brands2Life and to ensure I was on the team
Media Relations
- I am the lead on the Palo Alto Networks UK PR team tasked with securing 250 pieces of earned coverage across the year and 15% of these must be nationals These targets have been achieved with a full quarter remaining
- Secured and managed 28 journalists to attend AWS Summit in 2024
- Pitching highlights include securing front page of the Guardian for Sungard AS and one CEO briefing with five Economist journalists
Writing
- Produced many of the PR toolkits for global Salesforce news
- Strong social copy writer in addition to the usual PR content of bylines, comments and blogs
Further Interests and Experiences
- Football - Brighton and Hove Albion academy footballer across six different age groups.
- Athletics - competed and worked as a coach for Eastbourne Rovers Athletics club.
- Previous jobs - Worked as a Brand Representative for Hollister for 4 years through my time at university and worked in the Horse and Groom pub for 4 years between the ages of 16-20.
References
References available on request.
Timeline
Account Director
VCCP Roar / Harvard
2024.07 - 2026.06
JAE - SAM
Brands2Life
2019.06 - 2024.06
Work Experience
Velocity Partners
2018.08 - 2018.08
Work Experience
Video Arts
2017.06
BA (Hons) - American Studies
University of East Anglia
2015.01 - 2019.01
A-Levels - undefined
Bede's
2013.01 - 2015.01
GCSEs - undefined
St. Richard's Catholic College
2008.01 - 2013.01