Creative Writing
JAMES BOLLEN
Copywriter & SEO Specialist
Glasgow
Summary
SEO Executive with 3+ years experience in online marketing and optimization for clients. Can perform technical website audits to identify issues, conduct keyword research for content marketing campaigns, and craft engaging copy for the website. Always enthusiastic, he is team player who gives everything to the role.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
SEO Executive
Wholesale Domestic
2023.07 - 2024.01
- Created and improved website SEO content in accordance with company guidlines and personal experience
- Performed keyword research using SEMrush and developed content campaigns in line with expectations
- Checked and edited team copy to ensure accuracy and quality
- Utilised SEO software for on-page, off-page, and technical tasks
- Managed and scheduled SEO content using Excel
Content Executive
The Surefoot Effect
2022.07 - 2023.07
- Conducted SEO site audit using software to determine site issues
- Researched competitive keywords using SEO software for new content
- Developed new SEO strategy using content clusters and link building
- Meet regularly with production team for strategy development and reporting
Freelance Copywriter
FATJOE Marketing Agency
2020.07 - 2023.04
- Researched and wrote content for several brand and business clients
- Wrote and optimised blog articles, website copy, and landing pages
- Built backlink profiles for websites to improve search engine performance
- Ensured high content scores for clients using SEO Surfer and SEMrush
- Developed copywriting style to ensure quality and brand alignment
Education
Business Writing for Professionals - Copywriting
LSJ Freelance And Feature Writing
Remote 2020.04 - 2020.10
BA Hons (2:1) - English Studies
Strathclyde University
Glasgow 2000.09 - 2005.05
Skills
CopywritingGoogle SuiteSalesforceTrelloHotjarActive CampaignScreaming FrogSEMrushSEO SurferChatGPT
Ad development
Strategic planning
Keyword optimization
Google Workspace
MS Office
Interests
Timeline
SEO Executive
Wholesale Domestic
2023.07 - 2024.01
Content Executive
The Surefoot Effect
2022.07 - 2023.07
Freelance Copywriter
FATJOE Marketing Agency
2020.07 - 2023.04
Business Writing for Professionals - Copywriting
LSJ Freelance And Feature Writing
2020.04 - 2020.10
BA Hons (2:1) - English Studies
Strathclyde University
2000.09 - 2005.05