Summary
Overview
Work history
Education
Skills
References
PERSONAL
Affiliations
Accomplishments
Timeline
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James Blower

James Blower

Nuneaton, Warwickshire

Summary

Strategic leader with expertise in profit growth strategies, market positioning, and team leadership. Demonstrates a global mindset and excels in performance driving, executive communication, and leadership excellence. Skilled in budget planning, forecasting, strategic visioning, and marketing to deliver measurable business outcomes. Adept at contract negotiations, presentations, and proposals with a focus on achieving organisational goals through innovative solutions.

Overview

35
35
years of professional experience
4
4
years of post-secondary education

Work history

Vice President Global Hospitality & Wellness Sales

Dyaco International
Taipei , Taiwan
2026.01 - Current

Responsible for International revenue growth by developing and executing comprehensive sales strategies, leading diverse regional teams, and building high-value client relationships. Accountable for performance targets, optimising sales teams, processes, marketing and product teams to expand market share and profitability to align with company's overall business objectives.

  • Established partnerships for expansion opportunities.
  • Coordinated cross-functional teams for streamlined workflow processes.
  • Established strong rapport with stakeholders to enhance business credibility.
  • Developed business plans, resulting in improved performance.
  • Built strong networks within industry, opening new avenues for collaboration.

Managing Director

JK Group UK & Ireland Wellsystem
Harlow, Essex
2024.05 - 2026.03

Leading business development and sales growth for new Wellness division in UK and Ireland. Reporting to CEO of JK Group, responsible for expanding into premium health clubs, scaling key accounts, luxury hotels, and entering emerging wellness markets.

  • Responsible for turnover of £15,706,911 and delivered net operating profit of £1,836,393 from 2024 to 2025.
  • Supported sales growth initiatives for wellness division across UK and Ireland.
  • Assisted in expanding market reach into premium health clubs, hotels, and spas.
  • Collaborated with senior management to align strategies with business goals.
  • Engaged with key accounts to build long-term partnerships.
  • Helped coordinate day-to-day operations and workforce management.
  • Accountable for overseeing day-to-day operations, workforce, business income, cash flow, logistics, sales and business expenses.
  • Contributed to profit and loss management processes.
  • Built harmonious work environment with strong leadership skills.
  • Enhanced staff morale with effective communication and engagement strategies.
  • Aided in streamlining workflow processes to boost productivity.
  • Facilitated large-scale events for brand visibility enhancement.
  • Secured new clients through targeted marketing campaigns.
  • Drove innovation for improved product offerings.

Sales Director Hospitality & Wellness EMEA

Matrix Fitness
Taichung , Taiwan
2018.05 - 2024.04

Supported execution of sales targets for hospitality & wellness business across EMEA subsidiaries and distributors outside North America.

  • Achieved revenue global sales circa of $14,000,000.
  • Facilitated growth in sales through effective collaboration with local distributors and sales teams globally.
  • Identified new business opportunities, driving company expansion.
  • Streamlined sales processes to improve operational efficiency.
  • Managed cross-functional teams for collaborative business success.
  • Increased market share in luxury segment, new clients included Andaz, Savoy, Four Seasons and Mandarin Oriental
  • Secured 3-year global vendor contract with Accor hotel Group.
  • Secured 3-year global vendor contract with Inter Continental Hotels Group (IHG)
  • Secured global vendor contract with Barcelo hotel group for Iberia market.
  • Secured 2-year vendor contract with Pan Pacific hotel group for APAC market.
  • Secured 2-year vendor contract with Fraser's hospitality hotel group for APAC market.
  • Confident in public speaking, representing company and delivering company sales presentations to large audiences.
  • Strengthened team performance through effective coaching and mentoring.

EMEAA International Hospitality Manager

Matrix Fitness
Stoke-on-Trent, Staffordshire
2014.07 - 2017.05

Assisted in developing direct sales and business relationships with hotel chains and distribution partners across EMEA.

  • Supported key account management efforts for international hospitality clients in APAC and EMEA markets.
  • Managed EMEA hospitality sales team to deliver sales circa $5,961,132 throughout 2017.
  • Helped establish commercial partnerships and maintain strong business relationships.
  • Exceptional strong at presenting and selling new products to new and existing accounts at board level.
  • Experienced at managing and submitting global tenders.
  • Won Marriott Moxy hotel tender to supply and support 55+ new hotel openings across Europe.
  • Secured 2-year global vendor contract with Ascott Limited and Capital Land Group.
  • Secured three-year global vendor contract with Wyndham Worldwide Hotels.

Strategic Account Manager

Matrix Fitness
Stoke-on-Trent, Staffordshire
2014.07 - 2017.05
  • Managed and strengthened business relationships within assigned portfolio of strategic accounts.
  • Oversaw customer satisfaction initiatives, ensuring high retention rates and successful contract renewals.
  • Drove revenue enhancement through strategic engagement with key stakeholders.

Key Account Manager

Life Fitness
Ely, Cambridgeshire
2007.01 - 2013.01
  • Assisted in managing key accounts across fitness, hospitality, and corporate sectors.
  • Supported engagement with FTSE 100 companies. Participated in trade shows and corporate events to enhance brand visibility.
  • Helped manage sales cycles to contribute to business growth.
    Communicated product offerings to stimulate customer interest and increase sales.

Sports Activity Manager

David Lloyd Leisure, Whitbread PLC
Solihull, West Midlands
2006.01 - 2007.01
  • Achieved operational excellence across fitness, group exercise, racquets, swimming, and families departments within club through effective management.
  • Elevated service quality by streamlining daily departmental activities. Delivered enhanced guest experiences by collaborating with various departments.
  • Secured skilled professionals through strategic recruitment process. Ensured participant safety by conducting thorough risk assessments. Maintained compliance with health and safety regulations to provide a safe environment.
  • Managed a team of 35 staff and 3 heads of departments.
  • Collaborated closely with other departments to deliver seamless experiences for guests.

Operations Manager

David Lloyd Leisure, Whitbread PLC
Solihull, West Midlands
2005.01 - 2006.01
  • Encouraged innovative thinking in team, fostered an environment of growth and development.
  • Directed safety protocols implementation, created safer workplace conditions.
  • Led teams to achieve business objectives on time and within budget constraints.
  • Analysed performance metrics, identified areas for improvement in operations management.
  • Created a collaborative work environment for positive team dynamics.

Club General Manager

Marriott Forest of Arden, Whitbread PLC
Meriden, Solihull
2001.01 - 2005.01
  • Oversaw health club operations to maintain quality standards. Increased club membership from 750 to 1350 members through innovative marketing strategies.
  • Facilitated successful events, gaining recognition in local community.
  • Led team towards achieving high levels of service excellence. Developed profitable budgets with keen financial analysis. Conducted regular performance assessments to drive continuous improvement.
  • Coordinated maintenance tasks, ensuring the upkeep of facilities.
  • Created an inclusive culture, fostering a positive work environment for staff members.
  • Managed club operations effectively by overseeing all departments.

Physical training Instructor

British Army
Warminster, Wiltshire
1991.01 - 1996.01

Education

High School Diploma - GCSE

Exhall School
Warwickshire
1987.01 - 1991.01

High School Diploma - Management & Leadership Program

IESE Business School
Barcelona
2017.01 - 2017.01

Skills

  • Profit growth strategies
  • Market positioning strategy
  • Team Leadership
  • Performance driving
  • Global mindset
  • Effective public speaking
  • Executive communication
  • Leadership excellence
  • Budget planning and forecasting
  • Strategic visioning
  • Strategic marketing
  • Contract negotiations
  • Presentations and proposals
  • Sales leadership development
  • Customer relationship management systems

References

References are available on request

PERSONAL

Fitness training, running, Surfing and Moto GP

Affiliations

  • F1, MOTO GP & Fitness Training

Accomplishments

British Army veteran recognised for service and peacekeeping efforts during the Bosnia-Herzegovina conflict from 1992 to 1995. Awarded the NATO Medal for participation in the Implementation Force (IFOR) in Bosnia, as part of Operation Joint Endeavour. Awarded the United Nations Medal for operational service and peacekeeping missions in Bosnia (UNMIBH).

Timeline

Vice President Global Hospitality & Wellness Sales

Dyaco International
2026.01 - Current

Managing Director

JK Group UK & Ireland Wellsystem
2024.05 - 2026.03

Sales Director Hospitality & Wellness EMEA

Matrix Fitness
2018.05 - 2024.04

High School Diploma - Management & Leadership Program

IESE Business School
2017.01 - 2017.01

EMEAA International Hospitality Manager

Matrix Fitness
2014.07 - 2017.05

Strategic Account Manager

Matrix Fitness
2014.07 - 2017.05

Key Account Manager

Life Fitness
2007.01 - 2013.01

Sports Activity Manager

David Lloyd Leisure, Whitbread PLC
2006.01 - 2007.01

Operations Manager

David Lloyd Leisure, Whitbread PLC
2005.01 - 2006.01

Club General Manager

Marriott Forest of Arden, Whitbread PLC
2001.01 - 2005.01

Physical training Instructor

British Army
1991.01 - 1996.01

High School Diploma - GCSE

Exhall School
1987.01 - 1991.01
James Blower