

Strategic leader with expertise in profit growth strategies, market positioning, and team leadership. Demonstrates a global mindset and excels in performance driving, executive communication, and leadership excellence. Skilled in budget planning, forecasting, strategic visioning, and marketing to deliver measurable business outcomes. Adept at contract negotiations, presentations, and proposals with a focus on achieving organisational goals through innovative solutions.
Responsible for International revenue growth by developing and executing comprehensive sales strategies, leading diverse regional teams, and building high-value client relationships. Accountable for performance targets, optimising sales teams, processes, marketing and product teams to expand market share and profitability to align with company's overall business objectives.
Leading business development and sales growth for new Wellness division in UK and Ireland. Reporting to CEO of JK Group, responsible for expanding into premium health clubs, scaling key accounts, luxury hotels, and entering emerging wellness markets.
Supported execution of sales targets for hospitality & wellness business across EMEA subsidiaries and distributors outside North America.
Assisted in developing direct sales and business relationships with hotel chains and distribution partners across EMEA.
British Army veteran recognised for service and peacekeeping efforts during the Bosnia-Herzegovina conflict from 1992 to 1995. Awarded the NATO Medal for participation in the Implementation Force (IFOR) in Bosnia, as part of Operation Joint Endeavour. Awarded the United Nations Medal for operational service and peacekeeping missions in Bosnia (UNMIBH).