James Allen
Sheffield
Summary
I have spent over 25 years in sales, building a strong track record of developing relationships, driving revenue, and consistently delivering results.
I currently work as a Territory Manager at Sweden & Martina where I have quickly established myself in a new industry by building trust with clinicians, bringing on new business, and growing accounts in a competitive market.
Before moving into dental, I built and ran my own automotive business, scaling it to £8M annual turnover. That gave me a broader commercial mindset - managing people, making decisions under pressure, and understanding what actually drives performance and results.
I have been able to transfer those skills into a completely new sector quickly, and I am now looking to take on a broader role where I can have a bigger impact, whether that is through leading people, developing accounts, or driving growth across a wider area.
Overview
26
26
years of professional experience
6
6
years of post-secondary education
Work history
Territory manager
Sweden & Martina
, East Midlands
2024.10 - Current
• Built and developed a portfolio of dental practices across the Midlands, generating new business and driving consistent revenue growth
• Quickly established a strong presence in a new industry, converting clinicians from competitor systems through a consultative, relationship-led approach
• Developed trusted partnerships with implantologists, practice owners, and key decision-makers
• Delivered tailored commercial solutions, including financing structures and growth-focused packages to support practice development
• Led education-driven initiatives, including training sessions, planning evenings, and ongoing clinical support to strengthen engagement and retention
• Managed complex client situations, including pricing negotiations, stock challenges, and long-term account development
• Represented the business at industry events and networking opportunities to drive brand awareness and new opportunities
Founder & Director
Simon James Cars Limited
Chesterfield, Derbyshire
2009.07 - 2024.08
• Built and scaled a high-end automotive business to £8M annual turnover, with full responsibility for sales, operations, and financial performance
• Managed all commercial activity, including sourcing, pricing strategy, negotiation, and client acquisition
• Developed a strong client base within the premium and supercar market, generating repeat business and referrals
• Recruited, led, and developed a team of 10+ staff, driving performance and accountability
• Made key strategic decisions across the business, balancing growth, cost control, and profitability
• Led marketing and brand positioning, including digital strategy and customer engagement
Sales executive
Budds BMW Oakville
Oakville, Ontario
2006.02 - 2009.02
• Relocated to Canada to take on a new sales role, gaining valuable experience working in a different market and environment
• Quickly adapted to a new customer base, consistently achieving and exceeding sales targets
• Built strong client relationships, generating repeat business and referrals
• Developed resilience and confidence working in a high-performance, target-driven environment abroad
• Enhanced communication and sales approach by working with a diverse customer base and team
Sales executive
Sytner BMW
Sheffield, South Yorkshire
2000.07 - 2006.01
• Built a strong foundation in high-value, face-to-face sales within a premium automotive environment
• Consistently achieved and exceeded sales targets through a relationship-led approach
• Developed long-term client relationships, generating repeat business and referrals
• Gained early experience in negotiation, objection handling, and closing high-value deals
• Developed a strong work ethic and resilience in a target-driven, performance-focused environment
• Built a deep understanding of customer behaviour and what drives purchasing decisions
Education
GCSEs -
Birkdale School
Sheffield 1989.09 - 1995.07
Skills
High-value sales and negotiation
Business development and revenue growth
Building and developing long-term client relationships
Strategic account management and retention
Commercial decision-making and deal structuring
Understanding customer behaviour and influencing buying decisions
Leadership, team development, and performance management
Ability to quickly adapt and perform in new markets and industries
Timeline
Territory manager
Sweden & Martina
2024.10 - Current
Founder & Director
Simon James Cars Limited
2009.07 - 2024.08
Sales executive
Budds BMW Oakville
2006.02 - 2009.02
Sales executive
Sytner BMW
2000.07 - 2006.01
GCSEs -
Birkdale School
1989.09 - 1995.07