Summary
Overview
Work History
Education
Skills
Websites
Certification
Additional Information - Proficient In
Assessments
Personal Information
Languages
References
Timeline
Generic

Jaleel Sobers

Toronto,CA

Summary

Accomplished Digital Strategist with experience enhancing engagement, traffic and brand recognition with strategic initiatives. Versed in mitigating risks and eliminating campaign threats. Forward-thinking, hardworking and tireless in pursuing and achieving goals.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

Pink Ship Ltd
Toronto
09.2013 - Current
  • Manage & Create Social Media Pages
  • Formulate and execute a strategic marketing plan to achieve company goals and objectives
  • Establish and lead a high-performing marketing team
  • Supervise all aspects of marketing, including branding, digital marketing, content marketing, social media, and email marketing
  • Coordinate a variety of marketing initiatives to enhance brand visibility and drive engagement
  • Develop effective marketing strategies that align with organizational goals
  • Conduct data analysis to evaluate campaign success and optimize future efforts
  • Manage paid strategies on platforms like Facebook, Instagram, TikTok, and Snapchat
  • Oversee comprehensive campaign management, including Google Ads, SEO, email marketing, and funnel optimization
  • Establish and manage an affiliate marketing program, fostering partnerships and broadening brand reach
  • Collaborate with the content team to plan and execute engaging content across diverse platforms
  • Support the overall marketing strategy by assisting with various marketing and social media tasks
  • Lead and manage a team of contractors
  • Monitored and managed online brand reputation, employing proactive strategies and effective crisis management
  • Collaborate with product development to ensure marketing aligns with product features and improvements
  • Manage marketing budgets effectively, ensuring a strong return on investment
  • Drive user acquisition and retention through data-driven campaigns
  • Foster partnerships and collaborations with relevant influencers, wellness professionals, and brands
  • Measure and report on the performance of marketing campaigns and initiatives
  • Build a community of business owners along with a 700+ business directory
  • Plan & execute weekly/biweekly/monthly email marketing campaigns that drives traffic to website to increase sales
  • Customer support with clients and customers of clients.
  • Conducted keyword research to identify new opportunities in organic search results.
  • Conducted interviews with customers or influencers to gain insights into target audiences.

Volunteer Basketball Coach

Triple Balance Community Services
Toronto, CA
11.2014 - 12.2016
  • Adjusted coaching techniques to meet athlete needs and address strengths and weaknesses.
  • Adhered strictly to rules and regulations of activities department and district.
  • Developed exercise regimens targeting individual athlete needs.
  • Assessed player abilities and assigned positions according to individual strengths.
  • Established clear benchmarks for performance and monitored individual and team progress.
  • Readied team to compete in tournaments and other special events.
  • Motivated and encouraged student athletes to make best effort during practices and games.
  • Recruited new student athletes from local high schools based on talent evaluation criteria.
  • Organized off-season conditioning programs focused on strength training and cardiovascular endurance.
  • Consulted with athletic director and coaching staff to assess team structure and devise recruitment strategies.

Education

College diploma - Public Relations

St Clair College
04.2014

Skills

  • Google Analytics
  • Public Relations
  • Email Marketing
  • Digital Marketing
  • Branding
  • PPC Campaign Management
  • Marketing
  • Social Media Management
  • Marketing Automation
  • Google AdWords
  • Facebook Advertising
  • Search Engine Optimization (SEO)
  • MailChimp
  • Blogging
  • Content Creation
  • Copywriting
  • Hootsuite
  • Video Production
  • Keyword Research
  • Analytics
  • Photography
  • Content Marketing
  • Events Management
  • Content Management
  • Google Ads
  • Content Development
  • User Experience (UX)
  • Social Media Marketing
  • Social media marketing (9 years)

Certification

  • Google Adwords, 04/01/21, Present
  • Foundations of User Experience (UX) Design, 08/01/22, Present, Identify common job responsibilities of entry-level UX designers and other teams you might work with., Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design., Explain why design sprints are an important and useful part of a UX designer's work.

Additional Information - Proficient In

  • Google Ads
  • Facebook Ads
  • Asana
  • Monday
  • Final Cut Pro
  • Adobe Photoshop
  • IMovie
  • Movavi
  • Mailchimp
  • Microsoft Office

Assessments

  • Social media, Proficient, 08/01/22, Knowledge of social media techniques and analytics interpretation
  • Attention to detail, Highly Proficient, 04/01/22, Identifying differences in materials, following instructions, and detecting details among distracting information
  • Typing, Proficient, 08/01/22, Transcribing text

Personal Information

Willing To Relocate: Anywhere

Languages

English, Advanced

References

References available upon request.

Timeline

Volunteer Basketball Coach

Triple Balance Community Services
11.2014 - 12.2016

Digital Marketing Specialist

Pink Ship Ltd
09.2013 - Current

College diploma - Public Relations

St Clair College

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Jaleel Sobers