JAKE WILKINSON
Nottinghamshire,United Kingdom
Summary
Results-driven sales and business development professional with a proven track record in exceeding targets, growing businesses and managing high-performing teams. I bring extensive experience in team leadership, strategic planning, and profit and loss management. Skilled in leveraging social media and marketing strategies to increase brand awareness and drive growth; identifying new opportunities and establishing long lasting client relationships in fast paced, competitive environments.
Overview
7
7
years of professional experience
9
9
years of post-secondary education
1
1
Certification
Work history
Service advisor
Stratstone BMW
Chesterfield
2025.03 - Current
- Utilised technical expertise and product knowledge to suggest appropriate solutions for vehicle issues.
- Effectively handled a high-volume customer environment, overseeing job bookings and amendments, and coordinating vehicle drop-off and collection to support efficient workshop operations.
- Acted as a key liaison between customers and workshop, providing clear service information to ensure expectations were consistently achieved.
- Consistently exceeded individual sales targets, driving revenue through safety-critical repairs identified in vehicle health checks, service plan sales, and other KPIs.
- Conducted follow-ups post servicing; ensuring complete client satisfaction after repair or maintenance work.
Telesales / Bookings Agent
DHL Express
Derby
2024.08 - 2025.03
- Generated strong business development leads and built rapport with new and existing clients to encourage business growth.
- Exceeded incentivised performance metrics, including lead qualification conversion rate, upselling percentage on consignments and monthly profit from sales.
- Developed a personalised and tailored approach to customer service whilst having the ability to convert rejections into new business opportunities.
- Applied in-depth logistics knowledge to effectively present products, services, and their benefits.
Deputy General Manager
Las Iguanas
Newark on Trent
2023.03 - 2024.08
- Recruited, trained, and managed both kitchen and front of house teams in a high-volume restaurant, generating over £50,000 in weekly revenue.
- Developed and implemented staff incentive schemes to boost sales performance and overall revenue, while also overseeing accurate and timely payroll management.
- Managed daily restaurant operations including food service, cleanliness, inventory control, and supply chain logistics, while upholding food safety standards, service quality, and overall customer satisfaction.
- Used data analysis skills to review financial and performance reports to produce accurate forecasts and drive profit.
- Demonstrated strong decision-making under pressure, adapting operational strategies in response to customer feedback and business performance metrics.
Assistant Manager
The Sun Inn
East Retford
2022.01 - 2023.02
- Strategised plans to increase revenue through innovative promotional concepts and customer focused events.
- Designed seasonal cocktail menus and created engaging promotional content; including videos, photography, blogs and posters to elevate brand identity and attract customers.
- Built strong community partnerships, led local marketing initiatives, and established a dynamic social media presence, resulting in increased visibility, engagement, and business growth.
- Provided comprehensive coaching and mentorship to new employees, ensuring a strong understanding of company policies, procedures and upselling techniques. Delivered hands on training and offered ongoing support to help staff quickly integrate into their roles and meet performance expectations.
- Handled customer complaints with empathy and efficiency, resolving issues promptly to ensure satisfaction and encourage repeat business.
Assistant Manager
Industria/ Hula
Mansfield
2021.01 - 2022.01
- Organised and had oversight over the complete rebranding of a business enabling it to operate efficiently and safely during the pandemic.
- Conducted in-depth analysis of competitor social media pages to identify trends and engagement strategies; created and managed social media accounts for multiple venues, developing tailored content to increase brand visibility and audience engagement.
- Planned and executing events, from live performances to themed parties, managing logistics, and ensuring smooth execution.
- Built strong professional relationships with promoters and developed networking skills to encourage new business opportunities and collaborations.
- Responded to adapted to unexpected challenges such as staffing shortages, technical issues, or customer disputes, ensuring quick resolutions.
- Conducted regular inspections of the venue, ensuring all areas met health and safety regulations, and identified potential hazards. Ensured compliance with local laws regarding fire safety, crowd control, and emergency procedures.
- Attended monthly profit and loss and resource management meetings to create effective business plans to drive growth, productivity and profits.
Social Media Influencer
TikTok/ Twitch/ YouTube
2019.07 - 2026.02
- Produced engaging, creative, and entertaining content; tailored to target audiences across multiple platforms, resulting in consistent follower growth and increased audience interaction.
- Established an online following of over 500,000 and collaborated with brands to create engaging promotional content, utilising current media trends to drive sales and increase brand recognition.
- Collaborated with other influencers and businesses to create cohesive marketing strategies and campaigns.
Education
Fine Art & Photography
University of Derby
Derby 2017.09 - 2019.07
Foundation Degree - ART & Design
West Nottinghamshire College
Mansfield 2016.09 - 2017.07
A Level - Mathematics, Biology, Fine Art
Aspire Sixth Form
Shirebrook 2014.09 - 2016.07
GCSE - undefined
Shirebrook Academy
Shirebrook 2009.09 - 2014.07
Skills
- Networking & Social media Marketing
- Business Development
- Staff Training/ Development
- Operations Management
- Adaptive communication
Certification
- Personal License – Alcohol
- Advanced first aid
- Fire safety
- FSE Forest schools teaching.
- Safeguarding
- Level 4 kayaking/ Coaching
REFERENCES
- Jonathan, Edwards, Business Owner/ Director, jono@andwhynot.co.uk, 07875199260, Cheeky Monkey Bars LTD
- Lewis, English, Business Development Manager, Lewis-english@outlook.com, 07897625322, Budweiser
HOBBIES/ INTERESTS
Passionate and dedicated motorsport enthusiast, frequently travelling across Europe to attend and participate in racing and track events., Avid gamer with an established social media presence producing content as both a personal passion and a successful side hustle., I have proactively pursued opportunities outside of my professional role to contribute to causes that are of personal significance to me. For example, I have hosted and volunteered at events for Macmillan cancer support to help raise awareness, funds and make a positive difference for people affected by cancer.
Timeline
Service advisor
Stratstone BMW
2025.03 - Current
Telesales / Bookings Agent
DHL Express
2024.08 - 2025.03
Deputy General Manager
Las Iguanas
2023.03 - 2024.08
Assistant Manager
The Sun Inn
2022.01 - 2023.02
Assistant Manager
Industria/ Hula
2021.01 - 2022.01
Social Media Influencer
TikTok/ Twitch/ YouTube
2019.07 - 2026.02
Fine Art & Photography
University of Derby
2017.09 - 2019.07
Foundation Degree - ART & Design
West Nottinghamshire College
2016.09 - 2017.07
A Level - Mathematics, Biology, Fine Art
Aspire Sixth Form
2014.09 - 2016.07
GCSE - undefined
Shirebrook Academy
2009.09 - 2014.07