Jake Hancock

Work History

Senior Automation Marketing Executive

Coda communications

07.2024 - Current

Experienced and analytical marketing professional with over 9 years’ success in the technology and automotive sectors.
Specialises in marketing automation, CRM integration, and data-led campaign execution to drive measurable business growth.
Proven ability to design and deploy workflow strategies that improve lead nurturing, conversion rates, and sales performance.
Adept at managing full-cycle campaigns across digital platforms with a strong focus on optimisation and end-of-funnel reporting.
Collaborative and process-driven, delivering consistent campaign insights to support cross-functional decision-making and client retention.
Demonstrates strength in stakeholder management, data interpretation, and marketing operations across platforms like HubSpot, Pardot, Salesforce, and GA4.
Increased brand awareness by developing and implementing innovative marketing campaigns.
Planned and executed events and marketing programs to increase qualified leads.
Planned and executed marketing campaigns to target groups, areas and wider community.
Completed and submitted monthly and yearly reports to support executive decision making.
Acted as the main point of contact for client-side marketing teams, managing day-to-day digital requests including campaign briefs, landing page updates, content deployments, and tracking requirements.
Ensured timely execution of client deliverables across email marketing, CRM tasks, and digital content scheduling.

Marketing Performance Exec

Coda Communications

07.2024 - 07.2025

Maintained analytics dashboards to monitor KPIs, campaign engagement, and audience behaviour.
Delivered full-funnel marketing reporting across SEO, paid media, and email to guide performance improvements.
Completed and submitted regular campaign reports to support executive-level strategic decisions.
Supported campaign execution from briefing to deployment, ensuring alignment with sales and content strategy.
Provided insights on lead velocity and engagement patterns to inform workflow revisions and paid media targeting.
Collaborated with sales teams to translate marketing metrics into actionable sales enablement tools.
Ensured accurate campaign setup, tagging, and tracking processes to support effective end-of-campaign evaluations.
Responded to ongoing client requests for digital changes, including CRM segmentation, UTM tagging, performance breakdowns, and content scheduling.

Campaign Manager

Iplicit

Poole

01.2024 - 03.2024

Oversee the setup of campaigns across all relevant marketing channels.
Drive a significant increase in Marketing Qualified Leads (MQLs) for Sales Development Representatives (SDRs), achieving a 3x uplift from month 2 to month 3.
Develop and execute detailed campaigns tailored to specific vertical markets.
Manage campaign creations across marketing channels using HubSpot.
Set up LinkedIn ads focused on lead generation, optimizing for form submissions.
Analyse market trends and competitor strategies to inform campaign development.
Collaborate with cross-functional teams, including content creators, designers, and data analysts, to ensure campaign success.
Monitor campaign performance metrics, such as conversion rates and cost per acquisition, and adjust strategies accordingly.
Conduct A/B testing to optimize campaign performance and identify areas for improvement.
Stay updated on industry best practices and emerging technologies to drive innovation in marketing campaigns.
Develop and maintain relationships with key stakeholders, including vendors and industry influencers, to enhance campaign effectiveness.
Manage third party agencies and manage lead generation relationships.
Act as a liaison between the marketing department and other departments within the organization to ensure alignment and cohesion in messaging and branding.

Account Manager

April Six

Bournemouth, Dorset

03.2023 - 11.2023

Handled customer concerns and complaints to resolve issues and build loyalty.
Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
Increased client satisfaction, implementing strategic account plans to foster growth increasing click through rates by 15%.
Identified and qualified new sales leads, conducting market research to reach new sectors.
Addressed account inquiries and provided updated data from CRM software.
Negotiated contracts and closed deals to achieve favourable terms for corporate objectives increasing monthly profits by 20%.
Trained and mentored new account representatives to deliver outstanding service.
Resolved escalated issues and liaised with clients to restore satisfaction and promote retention.
Documented account activity and worked within data security guidelines to safeguard confidentiality.
Maximised client success, educating on financial and operational strategies to support account growth.
Met and exceeded established quotas for client satisfaction and account growth.
Monitored customer trends and account performance to proactively identify and rectify challenges.
Analysed client feedback to highlight areas in need of improvement.
Generated KPI reports to illustrate overall performance.
Leading all client projects.
Setting all agendas for client meetings and following up.
Updating weekly status reports and lead weekly status calls.
Overseeing fulfilment of various marketing activities.
Understanding in fulfilment processes.
Second checking direct mail proofs from suppliers.
Overseeing submissions of monthly and quarterly fulfilment reports.
Invoicing and updating billing logs.
Leading new campaign and developments.
Manage all new project requests.
Attending all internal supplier and outsourced team meetings.
Leading briefing process and new projects by brand.
Internal system management.
Team management.
Portal management.
Updating creative assets.
Supporting digital teams on projects.
Quoting and fulfilling all projects.
Generating all data analysis reports.

Sales and Marketing Campaign Manager

Belu Media

Bournemouth, Dorset

08.2016 - 03.2023

Generated revenue by executing complete sales cycle processes.
Mentored and trained staff to drive productive goal setting and alignment while achieving e-commerce sales objectives.
Elevated new business opportunities and implemented effective cold calling and networking strategies.
Oversaw timely creation of high-quality content for online and offline marketing collateral.
Created social media content to promote brand awareness and increase audience engagement.
Built and maintained well-organised marketing prospect and customer databases.
Reviewed client feedback and implemented changes to improve marketing campaign performance.
Ideated online and offline campaigns to generate leads and convert to customers.
Assisted in developing agile marketing strategy to meet marketing KPIs.
Established robust and original lead follow up plan, increasing customer touchpoints by 25%.
Monitored and reported on competitor and customer activity, industry trends and market developments to inform sales and marketing strategy.
Gathered and analysed customer data and feedback using CRM software, reporting results for strategic decision-making.
Generated leads and identified local marketing opportunities, networking and participating in trade fairs, conferences and exhibitions.
Executed marketing and sales strategies to generate and convert qualified leads.
Email marketing and subscriber base management, with over 1.2 million subscribers and over 200,000 impressions each month.
Generating high-quality leads through content syndication.
Campaign reporting and analysis using marketing tools.
Sales, marketing, lead generation, and IT support training.
Handling client and internal campaigns for technology giants.
Delivering client lead generation campaigns.
Sourcing new tools and sources for lead generation.
Team time management using various tools.
Utilizing various email marketing tools to achieve campaign goals.
Reporting on client ABM predictions and success of leads/impressions.
Researching the latest technology to keep up to date in the industry.

Scaffolding Proposal Administrator

TWK Group

Bournemouth, Dorset

08.2020 - 09.2020

Maximised compliance by adapting accounting practices to meet requirements of multiple accounting styles.
Updated records in Hubspot to keep account totals correct and current.
Calling prospects for new scaffolding requirements.
Managed client communications by answering phones and corresponding through email.
Monitored and controlled office inventory, ensuring adequate supply levels, timely product ordering and efficient management of company resources.
Scheduled appointments and maintained master calendar.
Set up new files and assigned tracking numbers.
Controlled electronic customer records, encompassing data entry and administrative functions related to billing and Accounts Receivable (AR).

Summary

Overview

Work History

Senior Automation Marketing Executive

Marketing Performance Exec

Campaign Manager

Account Manager

Sales and Marketing Campaign Manager

Scaffolding Proposal Administrator

Education

GCSEs - Graphic Design, English, Maths, IT

Skills

Websites

Languages

Personal Information

Work Availability

Work Preference

Work Type

Work Location

Software

Timeline

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