
International recruitment professional with over 15 years’ experience within UK higher education, specialising in international market development, regional growth strategies and student recruitment across complex and competitive markets. Known for combining data-driven decision making, long-term strategic thinking and market insight to identify opportunities, connect trends and develop sustainable recruitment approaches. Extensive experience leading large-scale engagement initiatives, mobilising complex stakeholder networks and delivering innovative recruitment strategies that support institutional growth and long-term objectives.
• Lead regional recruitment strategy and student pipeline development across multiple strategic markets, developing market plans that support institutional growth, diversification and recruitment objectives.
• Develop and deliver recruitment, partnership and conversion strategies using market insight and performance data to inform decision making and drive sustainable growth.
• Build and manage relationships across academic faculties, professional services teams, schools, partners and external stakeholders to deliver coordinated recruitment activity and strengthen institutional engagement.
• Design and lead innovative recruitment initiatives, partnership models and flagship programmes to strengthen market visibility, student engagement and long-term pipeline development.
• Manage complex regional operations including market analysis, performance monitoring, budget oversight, partnership management, resource allocation and line management responsibilities across an international portfolio.
• Led undergraduate admissions decision-making across Home and International applicant pools, balancing recruitment objectives, applicant quality and institutional priorities within a high-volume environment.
• Developed expertise across UK and international qualifications systems, using market research and qualification benchmarking to inform admissions practice and support institutional understanding of global education systems.
• Worked closely with academic departments, Admissions Tutors and recruitment teams to provide admissions insight, support conversion activity and enable informed decision-making.
• Produced and communicated admissions data, application trends and market insights to academic stakeholders to support performance monitoring, planning and recruitment activity.
• Built relationships across internal and external stakeholders, representing the University through recruitment activity, partnership engagement and applicant conversion initiatives.
International Recruitment Strategy & Regional Leadership
Strategic Planning, Market Development & Growth Delivery
Student Recruitment Pipeline Development & Conversion Strategy
Recruitment Innovation & Flagship Programme Development
Data Analysis, Market Intelligence & Performance Monitoring
Stakeholder Management & Cross-functional Leadership
Leadership of Complex Multi-market Portfolios
People Management, Coaching & Team Development
Change Management & Recruitment Transformation
Cross-institutional Collaboration & Matrix Working
Public Speaking, Negotiation & Executive Communication
• HEIST Awards 2025 – Bronze Award, Best International Campaign / Initiative
Recognised for developing and delivering an award-winning international student recruitment initiative (Imperial Hackathon / STEMathon).