jaeeun Shin

Analytical and detail-oriented fashion retail professional with hands-on experience in visual merchandising, retail operations, and in-store concept development. Demonstrated through award-winning work for Mulberry and operational planning for a V&A East cultural event, with a strong ability to translate brand identity into compelling customer experiences. Fluent in English and Korean, with proficiency in Adobe, Figma, and digital planning tools.

Academic Competition (3rd prize)                                                                 10/2021 to 11/2021

Chun Ang University                                                                                                Seoul, Korea

• Researched EU AI policy and technological innovation, analysing regulatory and strategic implications for future adoption.
• Authored and delivered a structured research presentation recognised for analytical clarity and persuasive communication; awarded 3rd Prize.

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Creative Retail Futures Unit (Winner)                                                           09/2025 to 01/2026

Mulberry                                                                                                                      London, UK

• Led end-to-end concept development and creative direction for a future retail experience, repositioning Mulberry’s heritage through a Gen Z luxury lens.
• Designed an integrated retail journey linking spatial layout, narrative storytelling, and interactive engagement features across a multi-level flagship store.
• Applied AI-assisted tools (Gemini, ChatGPT) to support ideation and visual development; the proposal was selected as the winning concept and presented to Mulberry executives.
• Single-handedly led the design of in-store activation elements such as workshops, QR-based product storytelling mechanisms, enhancing customer participation, and brand connection.