Summary
Work history
Education
Skills
Affiliations
Timeline
Generic

Jade Xiong

Leeds,United Kingdom

Summary

A soon-to-graduate Master’s graduate with internship experience at both a large listed company and a 4A advertising agency. Gained hands-on experience in content optimization, brand research, eCommerce operations, and data analysis. Developed a growing understanding of retail and marketing, and enjoy turning learning into practical results through real work.

Work history

Assistant Media Planner (Internship)

Publicis Groupe
06.2024 - 09.2024
  • Brand & Competitor Research: Independently conduct research on competitors and retailers (more than 10 brands such as Ralph Lauren, Coach), summarize information to write presentations to assist line managers in identifying key initiatives in retail, online and social media.
  • Marketing Project Support: Planned promotional content aligned with brand tone. Assisted with an in-show advertising placement, contributed to slogan design, competitor research, production coordination, and scheduling, helping the team achieve 100% of placement targets.
  • Data Monitoring & Reporting: Tracked sales and campaign data using Excel, compiled store feedback and visuals into reports to evaluate performance and optimize communication strategies.

Ecommerce Marketing assistant (Internship)

Bilibili Group
04.2024 - 06.2024
  • Content and traffic operation: Based on the brand tone, assist the line Manager in the SEO of the store's website. Independently complete keyword research and page content optimization, and provide actionable website improvement suggestions to the IT team increasing exposure for 300+ products on the store website.
  • Data monitoring and optimization: Assist in tracking store traffic, conversion rate, average transaction amount, and ROI. Use Excel to organize and analyze data every day, report updated data to the line manager.
  • Daily operation and management: Responsible for listing products on the store's website, updating the 100 products daily, and participating in the event planning of the store's website. Participated in 2 major promotions and effectively completed the tasks assigned by the leader.

Education

Master of Arts - Culture creativity and entrepreneurship

University of Leeds
09.2024 -

Skills

  • PowerPoint
  • Excel workbook formatting

Affiliations

  • I enjoy creative writing and have independently published a novel that has received over 1 million views. Archery is another passion of mine—it helps me stay focused and grounded.

Timeline

Master of Arts - Culture creativity and entrepreneurship

University of Leeds
09.2024 -

Assistant Media Planner (Internship)

Publicis Groupe
06.2024 - 09.2024

Ecommerce Marketing assistant (Internship)

Bilibili Group
04.2024 - 06.2024

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