Dynamic and skilled communications professional with expertise in multidisciplinary areas. Proficient in development of communication and marketing strategies for effective digital and traditional marketing campaigns. An effective leader committed to driving digital engagement and optimising online strategies for business growth.
Overview
12
12
years of professional experience
10
10
years of post-secondary education
Work history
Lead Communications Manager
National Examining Board for Dental Nurses
Preston, Lancashire
2018.12 - Current
Development of digital content strategy to improve online presence by 5% per year.
Increased brand visibility by developing and implementing comprehensive communication strategies.
Management of Marketing/Communications team.
Conduct regular staff meetings to address issues and improve communication within team.
Manage external agency relationships, ensuring alignment with company objectives.
Implement social media campaigns, resulting in improved customer interaction and revenue.
Management of market research to identify potential opportunities for growth.
Manage and attended corporate events for improved client relationships to drive engagement and increase revenue.
Manage annual budget planning and control for effective financial management of department.
Collaborate with various stakeholders to create impactful marketing materials, press releases, articles, newsletters and web content for internal/external use.
Oversee corporate website management to deliver up-to-date information consistently.
Developed responsive website designs, branding and content for improved user experience across 5 websites, CRM and membership websites.
Track success of marketing campaigns using Google Analytics to continuously improve strategy approach.
Develop comprehensive internal reports to Board on marketing campaigns, strategic planning and competitor analysis.
Improved staff morale by organising team-building events.
Corporate Communications Executive
VolkerStevin Ltd
Preston, Lancashire
2016.04 - 2017.11
Led project management initiatives to ensure timely delivery in production, printing and delivery of internal and external company literature, e.g. newsletters, brochures, presentations and posters.
Established strong industry partnerships for mutual business growth for multimillion pound projects.
Build, review and update all 5 websites, liaising with operating companies and web developers.
Identified and managed photographic opportunities, digital and time-lapse footage to ensure content was compliant.
Managed delivery of internal staff and leadership conferences and supporting project/client teams with milestone events.
Ensured all materials were consistent and correct against brand guidelines.
Strategised editorial calendar planning for well-timed content release and diary management.
Produced bespoke campaign and marketing materials, including case studies, press releases, blogs and news stories for media, advertising publications and trade press.
Carried out day-to-day duties accurately and efficiently.
Managed social media channels for increased brand awareness.
Enforced compliance with all regulators, internal protocol and PPE reducing company-wide risks.
Maintained confidentiality, protecting sensitive information working with clients such as Environment Agency, United Utilities, Ministry of Defence and local councils..
Managed crisis communications effectively to protect company image during critical incidents.
Marketing/PR Assistant
Medica Health International Ltd
Whalley, Lancashire
2014.01 - 2016.01
Assisted Managing Director through clerical support, meetings, diary management and personal matters.
SEO, WordPress and MailChimp proficiency.
Customer Service/Clerical support to over 50 customers.
Attended and supported at trade exhibitions and events.
Scheduled appointments, travel itineraries and meetings.
Established and maintained media contacts.
Streamlined communication process with regular newsletters, press releases, articles and blog posts.
Managed key stakeholder relationships UK and International for strategic partnerships.
Managed communication channels for improved brand awareness.
Education
BA Hons Degree - Public Relations
The University of Central Lancashire
Preston
2010.01 - 2013.01
3 A-levels - Double Award Business Studies and Film Studies
Newcastle College
Preston
2008.01 - 2010.01
GCSEs - English Literature and language, Maths, Science, Media, Business, History and RE.
Senior Communications Project Lead at Mercatus Center At George Mason UniversitySenior Communications Project Lead at Mercatus Center At George Mason University