Jade Merabi
Manchester,Greater Manchester
Summary
Results-driven professional specialising in digital marketing and sales strategy. Expertise in partner relationship management, market research, and competitive analysis enhances brand development and B2B operations. Strong financial modelling and budget management support strategic planning and performance monitoring. Experienced in agile project management, data analysis, and business intelligence, with a focus on effective stakeholder communication and strategic decision-making.
Overview
13
13
years of professional experience
11
11
years of post-secondary education
Work history
Digital Strategy Director
Digital Next
Manchester, Greater Manchester
2013.02 - Current
- Led cross-functional teams to streamline operational processes.
- Guided team members, ensuring alignment with strategic objectives.
- Fostered culture of continuous improvement, resulting in enhanced productivity across departments.
- Collaborated with senior leadership on long-term business planning,.
- Developed strategic proposals for enhanced business performance.
- Formulated comprehensive business strategies resulting in increased market share.
- Optimised resource allocation for maximum return on investment,.
- Nurtured stakeholder relationships, securing ongoing support for strategic initiatives.
- Spearheaded new product launches, expanding the company's offerings in competitive markets.
- Supported preparation of strategic business cases and presentation materials.
- Generated insights through stakeholder engagement, collating and applying recommendations.
- Worked with analysts to run scenario planning and strategic forecasting.
- Oversaw progress of multiple key strategic projects.
- Facilitated high-level meetings to discuss progress towards strategic goals.
- Informed decision-making processes through comprehensive market research and analysis.
- Established performance metrics, driving accountability throughout the organisation.
- Invigorated brand identity by developing innovative marketing strategies,.
- Achieved organisational growth by implementing innovative strategies.
- Presented analysis of strategic opportunities to operational, technical and strategic specialists.
- Managed work on short-term opportunities while organising long-term strategic planning.
- Generated market assessments and analysis, providing concise view of market size and share.
- Identified commercially viable opportunities and scoped business relevance.
- Managed and contributed to strategic projects utilising problem-solving frameworks.
- Constructed and designed implementation strategies for profitable growth.
- Established team and project goals, tracking performance and evaluating necessary changes.
- Developed key performance indicators for tracking and evaluating new policies.
- Consulted with C-level executives, influencing strategic decision-making processes.
Education
Bachelor of Arts - International Business With Marketing
Sheffield Hallam University
Sheffield 1998.09 - 2002.05
A-Levels - Business Studies, English, Politics, French
Oldham 6th Form College
Oldham 1996.09 - 1998.05
GCSEs - English, Maths, Business Studies, Biology, French, Geography, Politics, Physics, Chemistry
Oldham Hulme Grammar School
Oldham 1990.09 - 1996.04
Skills
- Digital marketing
- Sales strategy expertise
- Marketing strategy development
- Partner relationship management
- Market research
- Market analysis
- Competitive analysis
- Competitor analysis
- Brand development
- Knowledge of crm platforms
- Business-To-Business operations
- Financial modelling
- Budget management
- Performance monitoring
- Strategic planning
- Strategic planning tools
- Strategic prioritisation
- Strategic visioning
- Project Management
- Project leadership
- Project oversight
- Agile methodology
- Data analysis
- Business intelligence tools
- Commercial acumen
- Advanced people management
- Strategic planning
- Stakeholder communication
- Communication proficiency
- Decision making
- Business intelligence tools
- Strategic visioning
Affiliations
- Skiing, Golf, Padel, Football Coaching
Timeline
Digital Strategy Director
Digital Next
2013.02 - Current
Bachelor of Arts - International Business With Marketing
Sheffield Hallam University
1998.09 - 2002.05
A-Levels - Business Studies, English, Politics, French
Oldham 6th Form College
1996.09 - 1998.05
GCSEs - English, Maths, Business Studies, Biology, French, Geography, Politics, Physics, Chemistry
Oldham Hulme Grammar School
1990.09 - 1996.04