Jade Ma
Milton Keynes
Summary
Passionate beauty enthusiast with 6+ years of solid sales and marketing experiences in beauty industry, with proven ability to cultivate strong relationships with clients, internal teams as well as external partners. Working for various beauty brands with international retailers have helped me develop a keen eye for identifying customer needs and potential market opportunities.
Overview
7
7
years of professional experience
Work History
Sales & Education Specialist
Tarte Cosmetics
10.2022 - 10.2023
- Appointed as the sole representative in Hong Kong responsible for communicating with international retail partners, Sephora's team, and customers on behalf of the brand
- Conducted training sessions for Sephora's staff on product knowledge, artistry and selling skills
- Partnered with store teams to plan in-store events and education initiatives, driving a 30% increase in revenue annually
- Hosted in-store masterclasses and press events by giving makeup tutorials with model demonstration, resulting in a 20% boost in lead generation and an expanded customer base
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations
- Supported business improvement and commercial opportunities across departments
Marketing Executive
Aveda & Augustinus Bader
06.2019 - 11.2020
- Formulated partnerships and product marketing plans with other departments, including press relations, event planning, digital marketing and instore promotion campaigns
- Cultivated strong relationship with 20 shopping malls and department stores to develop marketing initiatives and communication plans, generating a 15% increase in monthly revenue
- Played a pivotal role in the grand opening event of flagship store and and the setup of pop-up stores, achieving 25% increase in shop traffic and new customer acquisition
- Identified commercial opportunities for driving sales and planned for new product launches
Sales Assistant
Amorepacific Group - Laneige
09.2016 - 06.2017
- Used consultative sales techniques to understand customer needs and recommend relevant products and services, resulting in elevated monthly sales revenue by 15%
- Collaborated with sales and marketing teams to optimise customer journey and establish accurate product presentation
- Delivered exceptional customer services, including face massages and personalised makeup to enhance shopper experience
- Maintained up-to-date knowledge of brand's products and Korean beauty trend
- Contributed to the seamless daily shop operation and coordination of roadshow events
Education
Bachelor of Science - Tourism Management
The Hong Kong Polytechnic University
Hong Kong07.2016
Exchange Study - Business Management And Public Relations
Hanyang University
Seoul, Korea06.2015
Skills
- Partnership Management
- Marketing Skills
- Strong Communication
- Merchandise Planning
Languages
Cantonese
Native language
English
Proficient
C2
Mandarin
Proficient
C2
Timeline
Sales & Education Specialist
Tarte Cosmetics
10.2022 - 10.2023
Marketing Executive
Aveda & Augustinus Bader
06.2019 - 11.2020
Sales Assistant
Amorepacific Group - Laneige
09.2016 - 06.2017
Bachelor of Science - Tourism Management
The Hong Kong Polytechnic University
Exchange Study - Business Management And Public Relations
Hanyang University
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