Jade Craig

Spearheading product strategy and delivery for a leading white-label sports OTT platform, powering live streaming and VOD experiences for clients including EFL, Matchroom, and PDC.

• Adapted product strategy and roadmap based on evolving user needs and feedback, embracing ambiguity and driving rapid iteration cycles.
• Facilitated weekly customer and user interviews alongside discovery workshops to identify and synthesise new opportunities into actionable product deliverables.
• Owned product lifecycle from ideation through go-to-market, writing clear specs, validating solutions with users, and partnering closely with engineering.
• Drove 15% increase in fan engagement by launching intuitive playback features and seamless cross-device continuity.
• Conducted competitor analysis to identify market opportunities.
• Prototyped new features quickly by leveraging rapid prototyping methodologies and tools.

Directed development of an enterprise-scale news distribution platform serving millions of users across BBC, Sky and other major publishers.

• Oversaw launch of new Mediapoint press release platform from inception to delivery, achieving 1.8M+ impressions in its first 6 months.
• Championed inclusive design standards to ensure accessibility across pupil abilities
• Established bi-weekly product demos, driving 50% increase in cross-functional alignment.
• Defined success criteria, analysed user data, and iterated on MVP features to ensure scalability and measurable outcomes.
• Implemented lean/agile principles, raising delivery cadence by 30% and reducing rework by 25%.
• Translated complex technical information into easily comprehensible language for non-technical stakeholders.

Led e-commerce optimisation strategy for clients across major retailers in EMEA and APAC, enhancing digital content performance and driving measurable growth in online conversions.

• Implemented enhanced e-commerce content for Dyson, driving 4.7% boost in product page conversions.
• Rapidly prototyped, tested, and scaled features based on user feedback in fast-paced, ambiguous environment.
• Rolled out Google Augmented Reality content across 60+ retailer websites, achieving 1.5M+ user impressions.
• Initiated data-driven UX improvements via A/B testing, increasing engagement on key flows.
• Championed user-centric approach to design, enhancing customer satisfaction levels.

• Directed cross-functional team of 10 in-house and offshore developers, QA engineers, and UX designers to deliver multiple digital products across gaming and affiliate platforms.
• Implemented agile delivery practices including sprint planning, daily stand-ups, reviews, and retrospectives, improving project velocity by 25%.
• Launched key initiatives such as betFIRST Sports Betting App, Responsible Gaming Tools, and Casino Registration Revamp, increasing user registrations by 18%.
• Outlined functional and non-functional requirements in JIRA through user stories, establishing clear scope and minimising rework by 30%.