Jacqueline Powell
Overview
21
21
years of professional experience
Work History
Head of Corporate Marketing, Global Comms & Content
Bottomline
01.2021 - Current
- Company Overview: Acquired by PE firm, Thoma Bravo, in 2022
- Created and led integrated brand communications and content strategy
- Responsible for owned and earned brand content (blogs, social, podcasts and media) across NA and UK
- Developed robust frameworks, policies, procedures, standards and systems to monitor and measure communication campaign performance
- Expanded the company's corporate business payments research report and marketing program to the US and 1,600 respondents
- Supported internal communications efforts
- Key Achievements: Grew press releases by 45% and earned coverage by 81%
- Led the team growing LinkedIn followers from 30k to 280k by 2024 and the LinkedIn payments newsletter reaching 17k opens and 77k subscribers
- Owned and grew (a Feedspot top 5) Payments Podcast and in the top 40% of all podcasts (B2B & B2C) on Chartable, increasing overall listens by 82% in '22 and 47% in '23
- In '24 had 78k plays and doubled followers
- Acquired by PE firm, Thoma Bravo, in 2022
Head of Content & Communications, EMEA
Bottomline
01.2018 - 01.2021
- Company Overview: Acquired by PE firm, Thoma Bravo, in 2022
- Enhanced Bottomline's SMEs bench, drove new thought leadership initiatives: Annual, proprietary corporate payments research report, The Payments Podcast channel
- Initiated EMEAs lead generation content strategy and content database
- Improved and reignited EMEA customer advocacy program and process
- Introduced and led the global award submission framework
- Led the integration of marketing and media activities, communications and digital presence for M&A deals
- Key Achievements: Doubled Bottomline's industry award submissions, increasing finalist position by 150% and winning 1 in 3
- Successfully led and integrated 4 company acquisitions into marketing
- Grew podcast channel listens to 37,000 over 22 episodes annually
- Grew earned media coverage by 64%
- Acquired by PE firm, Thoma Bravo, in 2022
Senior Marketing Manager, Payments UK
Bottomline
09.2012 - 01.2018
- Company Overview: Acquired by PE firm, Thoma Bravo, in 2022
- Led Albany's marketing integration into Bottomline post-acquisition
- Developed and activated Bottomline's field marketing strategies and activities for its UK banking and corporate payments product line, including media, digital, new business and cross-sell campaigns, and growth initiatives
- Responsible for agency management, and the recruitment, coaching and performance management of marketing talent
- Key Achievements: Planned and executed the company's first professional go-to-market product launch
- Hired the company's first media agency in the UK, initiating corporate messaging and a successful media-focused thought leadership program, growing earned coverage by 1600% in year 2 and 71% in year 3
- Won Bottomline's global Employee of the Quarter, and its International Customer Award for outstanding achievements
- Acquired by PE firm, Thoma Bravo, in 2022
Marketing Manager
Albany Software
10.2008 - 09.2012
- Company Overview: Acquired by Bottomline in 2012
- Accountable for aligning, planning, and executing marketing goals aligned to corporate objectives
- Managed marketing team and budget across all marketing functions, including brand management and awareness, digital, field comms / lead-gen campaigns and events
- Responsible for all product marketing and channel marketing efforts
- Key achievements: Exceed targets YoY, Increasing leads by 50% and doubling marketing ROI
- Fueled 36% increase in sales revenue
- Acquired by Bottomline in 2012
Owner & Managing Director
Xacute
11.2007 - 10.2008
- Founded a bespoke B2B marketing agency providing outsourced marketing services to SMB companies and channel partners in the software industry
- Ceased operating to move to the UK
Customer Relations & Marketing Manager
Cognos
05.2006 - 11.2007
- Company Overview: Acquired by IBM in 2007
- Key achievements: Successfully aligned international strategy with local market requirements for implementing CRM and marketing initiatives, alongside managing key accounts including Uti distribution, Discovery Holdings (Prudential affiliation), Novartis, Munich Re, Tiger Brands and BMW
- Acquired by IBM in 2007
IBM U2 & OEM General Manager
Explix Technology / Workgroup
11.2003 - 04.2006
- Key achievements: Successfully moved the IBM U2 team (x5), channel partners and customer base from Global Technology to Workgroup
- Set up and managed IBM U2 software distribution as a new and profitable business unit within Workgroup, accountable for delivering to financial targets
- Won overachievement awards two years running
Timeline
Head of Corporate Marketing, Global Comms & Content
Bottomline
01.2021 - Current
Head of Content & Communications, EMEA
Bottomline
01.2018 - 01.2021
Senior Marketing Manager, Payments UK
Bottomline
09.2012 - 01.2018
Marketing Manager
Albany Software
10.2008 - 09.2012
Owner & Managing Director
Xacute
11.2007 - 10.2008
Customer Relations & Marketing Manager
Cognos
05.2006 - 11.2007
IBM U2 & OEM General Manager
Explix Technology / Workgroup
11.2003 - 04.2006
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