Jacqueline Egan

Work history

Divisional Sales & Marketing Director

Churchill Living

West Byfleet, Surrey

04.2022 - Current

Initially tasked with transforming the Eastern Region’s performance. Strategic plan was implemented and actioned which successfully delivered across 12 selling sites elevating the Region’s position
For a 10 month period oversaw both Eastern and Southeast Region’s (20 selling sites). This has since evolved with the Restructure of the business creating 3 Divisions to which I oversee Southeast (30 selling sites)
Provide inspirational leadership to the sales team of 30, developing and maintaining a high-performance sales culture through coaching, mentoring, and personal development programmes.
Set clear targets and KPIs, monitor performance, and implement corrective actions as necessary.
Develop and implement the company’s sales strategy in alignment with overall business objectives.
Oversee the management of sales pipelines to ensure achievement of sales targets across all sites.
Analyse sales performance and market trends, and adjust tactics accordingly.
Analyse data to track performance against targets and identify areas for improvement.
Prepare Board-level presentations on sales strategy, progress, and market intelligence.
Contribute to land appraisal processes by providing sales input on market demand, competitor analysis, pricing strategy, and local demographics.
Collaborate with the Land and Development Teams to shape site selection and design.
Develop and maintain strong working relationships with external partners

Regional Sales & Marketing Director

Places for People South West

Poundbury, Dorset

08.2019 - 03.2022

Worked effectively as part of the senior management team at ZeroC (part of PFP) taking a “whole company” perspective to managing hereditary challenges within the business
Developed strategic marketing campaigns to increase new lead generation and conversion on existing developments at Waddesdon, Bletchingdon, Truro, and Poundbury working with Duchy of Cornwall and the Rothschild family. Tenures included Outright Sale, Shared Ownership, Discount to Open Market
Conducted a review of a further subsidiary, Design Your Own Home in Basingstoke (Homes England). This included implementing processes including a robust Customer Journey, increased sales rate and brand awareness for Custom Choice, Customer Build and Self build properties
In addition to the developments noted above ensured individual site sales rates and prices at Bordon, Swindon, Plymouth were run at maximum efficiency
Support Regional land acquisitions, with market research on all prospective sites with a balanced, saleable and profitable mix consistent with local market
Kept up to date with competitors' activities and initiatives and customer trends
Complied with responsibilities as laid down in Group's Health & Safety Policy in order to ensure a safe environment for sales department employees and for customers
Prepared papers for inclusion in Divisional Board packs and be involved in discussing and influencing all aspects of business

Head of Sales & Marketing

Osprey Homes

Stevenage, HRT

02.2019 - 08.2019

Foremost led and managed delivery of new build sales programme
Effectively managed supplier relationships including introduction of Assisted Move & Funded Part Exchange partner
Developed CRM programme to focus on marketing, sales and service functions
Worked collaboratively with colleagues to ensure strategic relationships are maintained and enhanced
Responsible for delivery of well-considered sales and marketing collateral ensuring project milestones were met
Led and inspired team members to ensure best commercial and customer performance.
Responsible for accurate profiling of sales revenue and marketing spend across Sales & Marketing Department

Regional Sales Manager

Churchill Retirement Living

St Albans, Herts, Hertfordshire

10.2017 - 01.2019

Provided strategic leadership and motivation to the sales & marketing team to ensure they delivered against target
Ensured a professional, corporate image was always projected promoting the Churchill Brand
Actively promoted best practice through effective running of the Sales Department - maximising opportunities, achieving Regional KPI’s, and cost control
Kept up to date with competitors activities, initiatives and customer trends
Monitor and respond to customer feedback throughout their Customer Journey
Recruitment of Sales Executives in line with Company policy
Performance managed team members to ensure they achieve best results
Delivered regular sales coaching/training sessions
Organised and delivered promotional presentations at Pre-Marketing Events in line with the Sales Policy
Supported Sales Executives with external presentations and events
Prepared regular reporting papers together with attending weekly/monthly meetings at Regional and Group level

Regional Sales & Marketing Manager

Keepmoat Homes

Luton

02.2016 - 10.2017

Managed the sales & marketing function ensuring targets were achieved in terms of sales efficiency and profitability.
Effectively worked as part of the Senior Management team, ensuring best practices were followed, costs controlled and contributed to the Region’s operating profit
Monitored individual site sales rates and prices for maximum efficiency, as well as a reduced level of stock
Supported land acquisitions with market research on all prospective sites with a balance and profitable mix
Planned marketing strategies for all sites in consultation with all departments for presentation of brand/image through marketing material, point of sale material, sales offices and show homes.
Worked with Sales Manager on briefing of interior designers for show homes
Continued monitoring performance of Independent Financial Advisors / Panel Solicitors thereby upkeeping of the Customer Journey to a high level of service from reservation through to completion
Led, motivated, developed, appraised and performance managed sales colleagues, identifying and implementing training / development requirements from external sources.
Attended weekly Build and Sales Meeting with the management team communicating sales information to ensure accuracy of forecasting
To understand, implement and adhere to SHEQ policy

Regional Sales Manager

Rectory Homes, Haddenham, Buckinghamshire

04.2014 - 12.2014

Worked with local Agents to plan, execute marketing strategies and targeted sales
Developed sales and marketing strategies for new site launches
Undertook all sales progression from completing information for the contract development checklists and leases, replies to enquiries together with general communication on progression of reservations.
Implemented all CGIs, brochures, signage, landscaping, adverts and all other marketing material.
Worked closely with the in-house interior designer on schemes and specification
Weekly reporting to the Chairman and Chief Executive budgets/forecasts.
Implemented Handover Procedures including Pre-Occupational Demonstrations and Customer Care Procedures
Conducted Market Research/Pricing land opportunities
Participated in local community festivals/events to promote company profile

Business Development Manager

Buckinghamshire

04.2011 - 04.2014

Developed and implemented strategic B2B opportunities for two subcontract Companies within the Construction Industry gaining comprehensive knowledge
Targeted and gained new business within a wide geographical area together with maintaining and building existing client relationships
Gathering of market research and information Implementation of proposals, delivery of presentations with closing negotiations
Developed efficient operating standards for sales administration, planning and reporting systems. This included implementing and overseeing ISO's 9001, 1400 and 1800
Installed efficient and effective procedures for sales administration and reporting within the companies
Oversaw the development and implementation of marketing collateral, websites, signage, company branding including rebranding of fleet vehicles
Generated a yearly corporate events calendar for networking opportunities
Completed PQQs with contracting authorities/companies
After a successful period of self-employment, I made the decision to return to the New Homes Industry in a Management capacity

Area Sales Manager

Bellway Homes Northern Home Counties

Milton Keynes

12.2002 - 04.2011

Led, motivated and managed a team of Sales Negotiators over 6-10 sites
Established and maintained sales targets to ensure reservations, contracts and legal completions were consistently achieved in line with budget/forecast set
Responsible for sales and marketing functions of existing and proposed developments
Liaison with design and construction managers, external suppliers including selling agents, solicitors / mortgage brokers, interior designer and publishing agencies
Organised advertising and marketing events together with identifying new sales opportunities
Prepared sales and marketing strategy, set up of new sales centres/marketing suites and show homes, monitor expenditure, setting out outline budgets and pricing proposals for new developments
Oversaw Sales recruitment, initial and ongoing training with continued motivation/coaching for sales negotiators involving the use of Sales Ability Measures.

Summary

Overview

Work history

Divisional Sales & Marketing Director

Regional Sales & Marketing Director

Head of Sales & Marketing

Regional Sales Manager

Regional Sales & Marketing Manager

Regional Sales Manager

Business Development Manager

Area Sales Manager

Education

GCSE -

Accomplishments

Referees

Timeline

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