Jacqueline Done

Responsible for managing 3M's negative pressure wound therapy portfolio within the North Europe region.

Role includes:

• Market analysis
• Development and implementation of campaigns
• Market adoption strategies
• NPI
• Cross function collaboration
• Established core team of internal stakeholders to ensure business objectives are achieved and results accelerated.
• Coordinated trade shows and promotional events for increased brand visibility.
• Collaborated with sales team to develop targeted promotional material, driving sales growth significantly.
• Utilised data analytics tools to monitor campaign performance effectively.
• Liaised with management teams in developing marketing strategies and plans.
• Implemented strategies to engage and attract customers, increasing brand engagement and sales.
• Worked within set financial constraints, keeping marketing expenses low.

Worked across the 3M MSD North European portfolio's to identify synergies to develop solution programmes within a defined budget. This role developed into managing the UKI out of hospital advanced wound care portfolio for both 3M products and KCI products.

• Developed relationships with key external stakeholders to gain insights on patient pathways
• Strong knowledge base of products across the MSD portfolio
• NHSSC tender work for optimum outcomes across the portfolio
• Worked collaboratively with the EMEA team, developing price and promotional strategies

Supported business growth for profitable and sustainable sales of assigned 3M MSD products in UK&I region.

• Built a strong hopper of future activities and tactics aligned to the organisation’s short-medium term vision.
• Successfully managed a team of marketers within the care setting to deliver successful programmes within defined budgets.
• Managed and controlled the overall care setting budgets
• Carried out performance reviews with marketing executives

Maternity Cover role

• Successfully managed the infection prevention division UK&I marketing team achieving 100% of targets
• Worked closely with the business leader to ensure the team deliver on plan
• Reported monthly sales number by segment to the management team
• Managed the division's marketing budget and analyse ROI on activities.
• Successfully managed the UKI marketing team, each portfolio achieving 100% or over

Senior Marketing Executive in the Infection Prevention Division within the Health Care.

• Full portfolio responsibility for the 3M Normothermia Solutions business for UK & Ireland.
• Achieved 100% target sales
• Created a tactical marketing plan to drive engagement both internally and externally
• Worked closely with NHSSC to ensure their clinical team were trained in the differentiation and benefits of the portfolio
• Developed compelling content for improved customer engagement.
• Boosted brand awareness by creating and implementing comprehensive marketing strategies.
• Aligned marketing strategies with company goals for consistent messaging across all platforms.

• Company Overview: Infection Prevention Division (IPD) (£8.3m)
• Responsible for leading, managing and motivating regional team within the Infection Prevention Division (IPD) (£8.3m) consisting of 6 team members
• Motivated team to achieve regional sales targets (stretched to 105%)
• Formed industry leading regional sales team with capability to sell at all appropriate levels in NHS, utilising leading sales practices
• Maximised contribution and potential of each employee through coaching, identifying individual’s development needs and implementing comprehensive and effective improvement plans for each individual
• Worked closely with the team in the field and was responsible for constructing and implementing profitable commercial business proposals
• Ensured effective change management through periods of restructure within the business
• Effective at turning business strategies into executable plans utilising resources available
• Played a key role in capturing and communicating sales team and customer feedback to the marketing and professional services functions, including changes within the NHS relevant to procurement processes
• Built a successful sales team delivering 101% target 2014 (across 3 business segments), 2 team members winning a national health care award 2014
• Successful management of poor performance
• Successful PDP (performance development plan) management via monthly protected time with team members
• Building motivation through effective communication and organising team building events
• Lead for IPD in cross divisional growth strategy team (pull through of closed won opportunities), reporting into healthcare country business leader
• Management of key accounts within region delivering profitable proposals
• Effective handling of change management; sales team and business restructure
• IPD lead for implementation of CRM strategy
• Led team training sessions to increase product knowledge and sales techniques.
• Liaised regularly with senior management to report on regional sales performance.
• To strengthen customer relations, provided post-sale support as needed.

• Company Overview: Cavilon Brand
• Senior Product Manager with full marketing responsibility for one of 3M’s key brands accounting for a third of the total business units sales (£9m)
• The products targeted a wide range of customers and end users leading to new NPI opportunities
• The portfolio challenges were to maintain brand equity and growing the business in an increasingly competitive market
• Key success criteria were: Enhance motivational and buy in skills to drive two sales teams to gain detail time for this very important brand
• Build relationships with all stakeholders, clear communication skills, data analysis and organisational skills
• Cavilon Brand
• Key Achievements:
• Consistently exceeded target year on year
• Effective management of channel – widening the dispensing appliance contractor channel
• Launch of best practice statement 'Care of the Older Persons Skin' – 2000 downloads in the first three months
• Development and coordination of essential skin care study days nationally in collaboration with The Wound Care Society
• Communication plans 'best in class'

• Company Overview: Skin Health, Midlands
• Territory Senior Sales Representative for the Skin Health division, generating new business and account managing sales into the primary and secondary healthcare market in the Midlands
• Achievements included growing territory value by 5.2% in 2005 from £913,383 to £964,101 and by 16.1% in 1994 from £786,026 to £913,383 through new product conversions and growing existing product usage
• Additional responsibilities included Skin Health Eastern Region Marketing communications specialist, Skin Health super user for Siebel CRM system and organising regional study days
• Key requirements for this role are: to build relationships with key decision makers, clear communication skills, data analysis and organisational skills and tenacity
• Skin Health, Midlands

• Company Overview: Skin Health, Acute Care Products
• Assisting Product Manager with implementation of the business plan for Tegaderm Film and Tegaderm I.V
• Dressings
• Product management responsibilities for Medipore plus Pad and Opticlude, which included responsibility for elements of the marketing mix including advertising, e-business, branding, exhibitions, account management and supporting and motivating a 100-strong sales team (3M and two contract sales teams)
• Skin Health, Acute Care Products

• Company Overview: Medical & Pharma
• Working with the majority of businesses within Medical Markets, including a ten month secondment in Pharmaceutical Customer Services, where I liaised with different 3M subs in Europe for demand planning
• Other key responsibilities included processing customer orders to ensure OTIF delivery, working closely with the Business Development Manager to ensure business objectives achieved, building effective long-term relationships with customers, both internal and external, providing quotations for customers and working with the marketing team to ensure demand forecasts are accurate
• Medical & Pharma

• Providing support to the allocated Regional Sales Representatives and building close relationships with customers to ensure OTIF deliveries, quotes and information for the planning department
• In this role I was 'Temporary Office Supervisor' for three months
• Key requirements for this role were organisational and communication skills

• Part time lifeguard providing essential cover on both dry and wet-side areas of the Leisure centre