Jacqueline Blake

Managing Director | Reflect

Responsible for the launch of Reflect, a new D&I talent management agency, and sister agency of integrated marketing agency The River Group. Lead the continuous growth of the agency, through networking and outreach to brands and prospective talent.

• Identify and onboard new talent to the agency roster.
• Manage relationships with lead talent, generating paid collaboration opportunities and personal management.
• Responsible for the agency budget ensuring revenue growth and profitability. Reporting to the FD to manage KPI's, ensuring revenue is tracking to budget.
• Management of the influencer talent management team.

Achievements

Successfully grown the agency roster from start up to over 20 talent within 3 months, securing paid campaigns within 2 months of launch with key UK clients across lifestyle, beauty, fashion and travel verticals.

Head of Influencer Marketing | The River Group

Lead the influencer marketing function across all clients acting as key contact for the clients.

• Creating and leading presentations and proposals, talent searches, negotiations & contracting, benchmarking, and reporting.
• VIP celebrity negotiations and contracting.
• New business pitches.
• Manage client relationships i.r.o influencer activities and provide recommendations and guidance.

Achievements

• Appointed to SLT within 6 months.
• Achieved cost savings of 18% below budget on client campaigns.
• Achieved increase in views YOY for The Perfume Shop from 380K to 650K in 6 months.
• Achieved average CPV of £0.32 for The Perfume Shop across all influencer campaigns.
• Onboarded celebrity talent for Boots UK podcast across season 5 achieving highest number of downloads to date + 52% up on KPI.

Influencer Marketing Hub is the leading global resource for the Influencer Marketing, Creator Economy and Social Media Industries.

• Responsible for the management of the content team and production processes focused across a number of verticals including; influencer marketing, social media marketing, creator economy, e-commerce.
• Ensuring content is aligned with the business goals and KPIs.
• Responsible for research and creation of annual benchmark reports across influencer marketing, social media marketing and e-commerce.
• Forging and nurturing relationships with thought leaders and key clients to strengthen relationships with the business and maximise opportunities and promote revenue growth.
• Assisted CEO with all aspects of company acquisition.

3D Model Agency is one of South Africa's leading model agencies. It has an impressive roster of models and influencer talent and is responsible for developing and managing the careers of some of the best known local and international models, influencers and commercial talent.

• Responsible for the full management of the business including a team of 4 bookers.
• Client relationship management with local and international clients.
• Model/talent management, negotiating contracts & fees.
• Booking models and talent across social media, advertising, TVC, film and editorial.
• Responsible for agency budget, revenue growth and profitability.

Achievements

• Agency rebranding
• Launch of new influencer talent division
• Successfully reduced agency operating costs by 12%

Interval International operates membership programs for vacationers and provides value added services to its developer clients worldwide.

• Managed the launch of new offices for the company in Southern Africa, including operations set up and recruitment.
• Responsible for managing a portfolio of clients at C suite level. Developing and nurturing a strategic partnership that ensures success.
• Consultative sales and business development.
• Lead a team of 12 associate agents and team leaders to drive client & member value with focus on member engagement, retention and satisfaction.
• Responsible for the Cape Town operations & management and successful delivery of the company's key strategic objectives.
• Manage all key result areas to ensure profitability against budgets.

Achievements

• Consistently exceeded sales targets by 25% year on year.
• Achieved 95% QA results on client success metrics.
• Awarded employee Silver Star for outstanding performance.

ICE Models is South Africa's premier model and talent agency, representing top local and international models and talent.

• Management and development of model and influencer talent roster including; identifying, scouting & outreach, career guidance & development.
• Social media content creation.
• Collaborative content & photoshoot production.
• Digital castings and travel related bookings.
• Successfully concluded model/influencer talent contracts including royalty fees for social media usage with prominent international brands and clients.
• Responsible for establishing and nurturing agency relationships with international agencies and clients.
• Responsible for the line management the internal team of talent bookers and accountants.
• Management of key model/influencer PR including press and media relations.