Jack Towers
Eastbourne,East Sussex
Summary
Marketing and communications professional with a strong background in social media, website content, email campaigns, and brand management. Brings experience across event promotion, stakeholder coordination, and content planning, with work that has supported sell-outs, audience growth, and high engagement across digital channels.
Overview
8
8
years of professional experience
Work History
Marketing Executive
Lancing College
02.2026 - Current
- Creating content across multiple formats (copy, graphics, video) to support campaigns and day-to-day comms.
- Planning and sending email marketing campaigns, including newsletters and key communications.
- Promoted and marketed events, increasing visibility and attendance across multiple channels.
- Ran school's social media channels, posting consistently to maintain brand alignment and engagement.
- Managed Lancing College website, ensuring accurate, up-to-date, and engaging content to enhance user experience.
- Supporting print marketing across brochures, programmes, and other materials.
Events & Marketing Manager
Network My Club
08.2025 - 02.2026
- Oversaw marketing strategy, social content, and public relations to strengthen brand presence.
- Organised and managed high-quality networking events at sporting arenas nationwide, enhancing brand visibility and attendee engagement.
- Maintained a dynamic content calendar, driving consistent engagement and ensuring sell-outs for events.
- Introduced more engaging content including video across Instagram and LinkedIn.
- Reintegrated an unused Instagram account, re-engaging the audience with consistent, high-quality content.
- Cultivated strong relationships with stadium partners to ensure seamless event execution. with stadium partners and other external stakeholders.
Marketing & Communications Officer
Sussex County Football Association
09.2024 - 04.2025
- Managed digital communication strategies across multiple platforms, resulting in increased audience engagement.
- Created efficient social/website content plans aligning with the business goals, posting regular communications to engage followers.
- Produced engaging web content through interviews and features on professional footballers, coaches, and referees, showcasing high-quality copywriting skills.
- Led external stakeholders and media volunteers to successfully execute promotional campaigns.
- Producing all print marketing publications for Sussex County Cup Finals through Adobe InDesign.
Social Media Coordinator
Bede's School
06.2024 - 09.2024
- Creation of high-quality and engaging social media content (including text, image, and video content) that resonates with the Bede's target audience.
- Developed a comprehensive social media strategy for the summer that aligns with the company goals and objectives.
- Completed 7-week freelance role in social media management, developing engaging content and targeted strategies.
- Enhanced school's brand visibility and promoted summer school programme, contributing to increased enrolment.
- Monitored and reported weekly analytics to assess content effectiveness and inform future strategy.
- Developed an efficient media drive for user-generated content to be uploaded to by summer school staff to create a wider-variety of content.
Communications Manager
Lewes Football Club
10.2022 - 06.2024
- Secured nearly 20,000,000 impressions for training shirt partner, Curve, delivering significant ROI.
- Travelling across Europe with our men's team covering and producing content for their participation in the Fenix Trophy. Videos I put together achieved thousands of views across social platforms which provided a great ROI for our partners Lyle & Scott, with players branded for every video.
- Cultivated relationships with national and local press to increase media coverage and visibility.
- Management of club matchday media team, social media and photographers.
- Management of day-to-day social media communications of our professional women's team and semi professional men's team.
- Coordinated internal and external communications to enhance stakeholder engagement.
- Manage and produce email marketing campaigns.
- Introduction of Club TikTok starting from scratch and achieving consistent and engaging content.
Football Commentator
European Minifootball Federation
08.2018 - 08.2023
- Provided live commentary for all tournament games on EMF YouTube Channel, enhancing viewer experience and engagement.
- Delivered live commentary for all tournament games on Free Sports TV and EMF Facebook page, increasing visibility and audience interaction.
- Live commentary on all the tournament's games for the EMF YouTube Channel.
- Live commentary on all the tournament's games for Free on YouTube & EMF Facebook page.
- Coordinated multiple football events, ensuring seamless execution and audience engagement.
- EMF EURO 2018 (Kiev, Ukraine)
- EMF EURO 2022 (Košice, Slovakia)
- EMF EURO CUP 2023 (Hajduszoboszló, Hungary)
- EMF Nations Games 2023 (Galanta, Slovakia)
Marketing & Communications Officer
Sussex County Football Association
06.2019 - 09.2022
- Managed digital communications channels and messaging for website and social media, enhancing brand visibility and engagement.
- Created efficient social/website content plans aligning with the business goals, posting regular communications to engage followers.
- Created engaging website content through interviews and features on professional footballers, coaches, and referees, showcasing stories that resonate with audience.
- Coordinated external stakeholders and led media volunteer team, ensuring effective communication and collaboration for successful campaigns.
- Producing all print marketing publications for Sussex County Cup Finals through Adobe InDesign.
Education
Undergraduate degree - Football Business & Media
UCFB Etihad
Manchester01-2019
A-Levels -
East Sussex College
01-2016
GCSEs -
Cavendish School
01-2013
Skills
- Digital marketing
- Email marketing
- Event marketing
- Campaign planning
- Content strategy
- Brand management
- Stakeholder management
- Stakeholder engagement
Timeline
Marketing Executive
Lancing College
02.2026 - Current
Events & Marketing Manager
Network My Club
08.2025 - 02.2026
Marketing & Communications Officer
Sussex County Football Association
09.2024 - 04.2025
Social Media Coordinator
Bede's School
06.2024 - 09.2024
Communications Manager
Lewes Football Club
10.2022 - 06.2024
Marketing & Communications Officer
Sussex County Football Association
06.2019 - 09.2022
Football Commentator
European Minifootball Federation
08.2018 - 08.2023
Undergraduate degree - Football Business & Media
UCFB Etihad
A-Levels -
East Sussex College
GCSEs -
Cavendish School