Jack Mcdermid
Glasgow
Summary
Results-driven Senior Sales Manager with a strong track record of delivering revenue growth, leading high-performing teams, and implementing innovative sales and marketing strategies. Experienced in digital marketing, e-commerce, PPC management, and business development. Commercially focused with a data-led approach to decision-making, consistently identifying new opportunities to improve performance and profitability.
Overview
11
11
years of professional experience
Work History
Senior Sales Manager
The Wooden Floor Store
01.2024 - Current
- Led company-wide sales strategy to drive revenue growth
- Managed PPC budgets and optimised Google Shopping performance
- Used analytics and market data to forecast demand and improve sales
- Built and maintained key trade customer relationships
- Project managed the development and launch of a new company website
- Worked closely with directors on new product development and supplier sourcing
- Led recruitment, onboarding, and team development
- Delivered presentations to senior leadership with strategic recommendations
- Key Achievements: Introduced 0% finance option, generating £200,000+ in additional revenue
- Key Achievements: Played a key role in redesigning the website, significantly increasing sales performance
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Managed team of 5 junior sales executives.
Director
Peak State UK
01.2024 - 02.2025
- Lead overall business strategy, driving growth within the UK supplement market
- Identified and developed new business opportunities, securing key partnerships
- Managed operations, ensuring efficiency, compliance, and product quality
- Spearheaded product development aligned with market trends
- Delivered marketing strategies across Meta and Google Ads platforms
- Oversaw financial planning, improving profitability and cost efficiency
- Built and led a high-performing team
- Strengthened customer experience and retention strategies
- Key Achievement: Established strong B2B and online sales channels, becoming a trusted supplier for multiple supplement retailers
Sales Manager
The Wooden Floor Store
01.2021 - 01.2024
- Developed and executed sales strategies to meet targets
- Managed PPC campaigns and external marketing agencies
- Conducted interviews and supported team growth
- Strengthened supplier relationships and expanded product ranges
Assistant Sales Manager
The Wooden Floor Store
01.2020 - 01.2021
- Supported sales strategy development and execution
- Managed team performance in manager's absence
- Assisted in PPC budget planning and optimisation
- Delivered internal presentations to improve performance
- Key Achievement: Contributed to achieving a record-breaking sales year
Landlord
01.2018 - 01.2021
- Managed property operations, maintenance, and compliance
- Oversaw renovations and financial administration
Digital Sales Executive
The Wooden Floor Store
01.2019 - 01.2020
- Delivered sales through digital channels and live-stream events
- Maintained customer engagement during COVID-19 lockdowns
- Used analytics to support sales planning
Digital Marketing Executive
The Wooden Floor Store
01.2017 - 01.2018
- Managed website content and product listings
- Executed email marketing campaigns
- Built and developed trade customer base
Digital Marketing Apprentice
The Wooden Floor Store
01.2016 - 01.2017
- Managed social media channels and daily content scheduling
- Supported SEO, PPC, and email marketing
- Handled customer enquiries and order processing
- Key Achievement: Increased Instagram following by 500% (400 → 2,500+)
Skills
- Sales Strategy & Revenue Growth
- Team Leadership & Development
- Digital Marketing (SEO, PPC, Email, Social Media)
- Budgeting & Financial Planning
- Data Analysis & Performance Tracking
- Customer Relationship Management
- Project Management
- Strong Communication & Negotiation
- Highly Organised & Results-Oriented
- Business development
- Client relationship building
- Sales reporting
- Sales strategy development
- PPC campaign management
- Team leadership
- Project management
Hobbies and interests
Rugby – Active player, demonstrating teamwork, discipline, and resilience
Golf – Single-figure handicap golfer with strong focus and consistency
Fitness – Committed to daily gym training
Timeline
Senior Sales Manager
The Wooden Floor Store
01.2024 - Current
Director
Peak State UK
01.2024 - 02.2025
Sales Manager
The Wooden Floor Store
01.2021 - 01.2024
Assistant Sales Manager
The Wooden Floor Store
01.2020 - 01.2021
Digital Sales Executive
The Wooden Floor Store
01.2019 - 01.2020
Landlord
01.2018 - 01.2021
Digital Marketing Executive
The Wooden Floor Store
01.2017 - 01.2018
Digital Marketing Apprentice
The Wooden Floor Store
01.2016 - 01.2017