Jack Kirby
London,Greenwich
Summary
CRM Coordinator & Customer Insights Analyst with hands-on experience driving ecommerce and CRM insights within the luxury consumer goods sector. Currently working at Estée Lauder Companies for Jo Malone London Brand, experience delivering customer insights within the luxury beauty and consumer goods sector, performance reporting, and strategic insights across direct-to-consumer channels. Highly proficient in SQL, Excel, and data visualisation tools, with a strong track record of translating complex customer data into actionable recommendations for senior stakeholders. Passionate about customer-centric growth, omni-channel analytics, and commercial decision-making.
Overview
4
4
years of professional experience
Work History
CRM Cooridinator
Estee Lauder Companies
2024.06 - Current
- CRM Coordinator at Estée Lauder Companies, delivering customer insights and performance analysis across CRM and ecommerce channels to support strategic marketing planning for the .co.uk business. Partner closely with Marketing and Ecommerce teams to translate customer data into actionable insights that inform campaign strategy, audience targeting, and channel optimisation. Support the planning and evaluation of consumer events and activations through data-driven targeting and post-event analysis, and contribute to CRM email strategy by supporting audience selection, performance analysis, and optimisation to drive engagement and revenue. Produce recurring and ad hoc customer reports, and develop clear, visual presentations that communicate complex insights into meaningful recommendations for key stakeholders.
Data Analyst Apprentice
Estee Lauder Companies
2023.02 - 2024.06
- Worked as a core member of the CRM and Customer Insights team, delivering end-to-end customer analysis across CRM and ecommerce channels within a global luxury beauty brand. Acted as the primary Data Analyst for the brand for over a year during a stretch assignment, owning customer reporting, performance analysis, and insight generation. Built and maintained SQL queries and visual dashboards to track customer behaviour, engagement, and lifecycle performance, supporting retention, acquisition, and campaign optimisation. Delivered BAU and ad-hoc analysis, and translated complex datasets into clear, actionable insights and presentations for cross-functional stakeholders, directly supporting commercial and marketing decision-making.
Data Analyst Apprentice
Arrival Ltd.
2022.01 - 2022.09
- I joined Arrival as a Data Analyst apprentice with the intention of gaining as much knowledge as I could while putting it into working practice. Because of my keen interest I was quickly given the role of a Procurement Data Analyst. I oversaw large data sets on our intranet data tools and constantly used PLM Migration (input, process, and output). I worked across systems such as Power BI, Excel and Python.
Education
A-Levels - IT (A), History (C), Psychology (D)
Haberdashe's Askes Hatcham College
London2020-01
GCSEs - Maths, English Literature and Language, Science, History, Geography, Computing and German
Haberdashe's Askes Hatcham College
London2018-01
Skills
- SQL (advanced querying and data extraction)
- Excel (advanced analysis, reporting, and automation)
- Data visualisation tools: Power BI, Tableau
- Customer, CRM, and Ecommerce analytics
- Marketing and campaign performance analysis
- Dashboarding and recurring performance reporting
- Presentation and insight communication (PowerPoint)
- Python (working knowledge for data analysis)
Timeline
CRM Cooridinator
Estee Lauder Companies
2024.06 - Current
Data Analyst Apprentice
Estee Lauder Companies
2023.02 - 2024.06
Data Analyst Apprentice
Arrival Ltd.
2022.01 - 2022.09
A-Levels - IT (A), History (C), Psychology (D)
Haberdashe's Askes Hatcham College
GCSEs - Maths, English Literature and Language, Science, History, Geography, Computing and German
Haberdashe's Askes Hatcham College