Summary
Overview
Work History
Timeline
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Jack Gaskins

Store manager
Birkenhead

Summary

Dynamic and results-driven Retail Store Manager with 15 years of comprehensive experience in overseeing daily store operations, enhancing customer satisfaction, and driving sales growth. Adept at leading teams, managing inventory, and implementing effective sales strategies. Strong background in staff training, coaching, and development, fostering a positive and productive work environment. Expert in analyzing market trends and consumer behaviour to optimize product offerings and ensure the achievement of business goals. Highly skilled in managing budgets, reducing costs, and maximizing profitability while maintaining a high standard of service. Passionate about creating exceptional in-store experiences and consistently exceeding customer expectations.

Overview

10
10
years of professional experience

Work History

Store manager

Jack & Jones
Cheshire oaks
08.2024 - Current
  • Led daily store operations to achieve and exceed sales targets, KPIs, and profitability goals in a high-paced retail environment.
  • Recruited, trained, and developed a high-performing sales team, fostering a culture of customer-centric service and team collaboration.
  • Delivered exceptional customer experiences, ensuring high standards of visual merchandising and brand presentation in line with Jack & Jones' identity.
  • Managed inventory levels, stock control, and replenishment processes to optimize product availability and minimize shrinkage.
  • Handled scheduling, budgeting, and store administration while ensuring compliance with company policies and procedures.

Store manager

Ecco
Chester
05.2023 - 08.2025
  • Solely responsible for the day-to-day running of a compact store, leading a small team to deliver excellent customer service and meet sales targets.
  • Provided one-on-one coaching to staff, ensuring product knowledge, brand values, and sales techniques were consistently applied.
  • Took a hands-on approach to customer service, actively engaging with shoppers and resolving queries to build loyalty and drive repeat business.
  • Oversaw visual merchandising and maintained brand standards with limited space, optimizing product display for customer flow and sales potential.
  • Handled all store-level administrative tasks, including scheduling, banking, reporting, and communication with head office.
  • Maintained high conversion rates and average transaction values in a low-footfall location.

Store manager

Luke 1977
Cheshire oaks
07.2022 - 05.2023
  • Managed all aspects of a high-traffic store located in a prime retail area, ensuring smooth operations and consistently strong sales performance.
  • Upheld strict visual merchandising standards aligned with LUKE 1977's premium brand image, executing regular floor changes and seasonal displays to maximize product appeal.
  • Oversaw stock management, replenishment, and back-of-house organization to ensure product availability during peak trading times.
  • left role due to Personal reasons – now fully resolved and ready for new opportunities.

Store manager

Trespass
Redditch
09.2021 - 07.2022
  • Independently managed a small-format outdoor clothing store in a low-footfall location, ensuring smooth daily operations and strong customer service standards.
  • Frequently worked alone, handling all aspects of the store including sales, customer service, stock management, banking, and security.
  • Maintained detailed knowledge of technical outdoor clothing and equipment to support customers in finding the right products for hiking, skiing, and other outdoor activities.
  • Took initiative to drive local awareness and repeat business through strong one-to-one customer relationships.

Store manager

Card Factory
Northfield
07.2020 - 09.2021
  • Monitored inventory levels consistently to avoid stock shortages or overages.
  • Assisted customers in locating products around the shop floor promptly.
  • Upheld health and safety regulations within the premises to ensure a safe shopping environment.
  • Developed a team-oriented environment by implementing effective leadership strategies.

Store manager

Treds
Redditch
02.2018 - 07.2020
  • Reason for Leaving: Store closure due to COVID-related company insolvency
  • Took over management of a store that had been without leadership for over six months, quickly stabilizing operations and rebuilding team morale.
  • Worked with major footwear and lifestyle brands such as Nike, Vans, UGG, and Converse , ensuring product presentation aligned with each brand's guidelines and seasonal campaigns.
  • Drove sales through strong visual merchandising, local promotions, and upselling techniques tailored to a youth and lifestyle-focused customer base.

Floor manager

JD
various locations
01.2016 - 02.2018
  • Managed daily floor operations across multiple JD Sports stores, ensuring high standards in customer service, visual merchandising, and team performance in a fast-paced retail environment.
  • Led and supported sales teams during peak trading hours, motivating staff to achieve daily and weekly sales targets across footwear, apparel, and accessories.
  • Supported onboarding and training of new team members, helping develop talent across different store teams.

Timeline

Store manager

Jack & Jones
08.2024 - Current

Store manager

Ecco
05.2023 - 08.2025

Store manager

Luke 1977
07.2022 - 05.2023

Store manager

Trespass
09.2021 - 07.2022

Store manager

Card Factory
07.2020 - 09.2021

Store manager

Treds
02.2018 - 07.2020

Floor manager

JD
01.2016 - 02.2018

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