Jack Alexander

• Joined Sumara, an AI synthetic audiences startup, as a founding sales hire responsible for building the outbound function, sales processes, and enterprise pipeline from the ground up.
• Simultaneously held a commercial role supporting Live & Breathe, Sumara's lead investor, generating new business opportunities and revenue pipeline for both organisations.
• Managed a dual-company remit, balancing prospecting, pipeline generation, and stakeholder engagement across two distinct businesses, propositions, and target markets.
• Delivered against aggressive monthly targets, generating 30 enterprise demos per month (20 for Sumara.io and 10 for Live & Breathe) through highly targeted outbound campaigns and strategic account engagement.
• Consistently exceeded pipeline - generation targets, securing 30 enterprise demos per month and creating opportunities with global brands including Samsung, Coca-Cola, Unilever, Colgate-Palmolive, Danone, Philips, Siemens, Electrolux, Hershey, McCormick, Dior, Estée Lauder, Lacoste, and Luxottica.
• Secured meetings with senior decision-makers across enterprise organisations, including the Head of AI at Samsung, as well as leaders across AI, Insights, Innovation, Marketing, and Commercial functions.
• Sold AI-powered synthetic audience technology for Sumara while also driving opportunities for Live & Breathe's marketing services, primarily within the travel retail and alcohol sectors.
• Developed deep expertise across two distinct product portfolios, enabling effective consultative selling and value-based conversations tailored to differing customer needs and buying personas.
• Demonstrated strong adaptability and commercial acumen by successfully managing competing priorities, adjusting messaging and outreach strategies, and delivering consistent results across both organisations simultaneously.
• Operated effectively within a fast-paced startup environment, helping establish the foundations of the commercial function while contributing directly to pipeline growth and market awareness.

Responsible for driving new business growth across EMEA for a leading PropTech SaaS platform specialising in digital data capture solutions for residential and commercial building surveying firms.

Generated a consistent pipeline of qualified opportunities through a multi-channel outbound strategy including cold calling, email campaigns, LinkedIn outreach, social selling and industry events. Consistently achieved daily KPIs of 50+ outbound calls and a minimum of one qualified outbound meeting per day.

Developed a strong understanding of surveying workflows and industry challenges, enabling effective engagement with surveyors, business owners and senior decision-makers across residential and commercial markets.

Worked closely with sales and marketing teams to execute targeted Account-Based Marketing (ABM) campaigns, identify strategic opportunities and support pipeline growth across EMEA territories.

Managed a highly autonomous territory, taking ownership of prospecting, account research, CRM management and relationship development within a competitive market.

Represented the business at industry events and conferences, building relationships with surveying professionals, increasing market awareness and gathering valuable market insights.

Key Achievements:

• Consistently exceeded outbound prospecting and meeting-generation targets across EMEA.
• Maintained daily activity targets of 50+ outbound calls alongside multi-channel prospecting initiatives.
• Generated a steady pipeline of qualified opportunities through cold outreach, social selling and event networking.
• Built strong relationships with surveyors, business owners and senior stakeholders across the property sector.
• Developed extensive product knowledge to confidently communicate complex technical solutions and business value.
• Demonstrated strong self-management and accountability while operating in a fully remote environment.

• Conducted lead generation activities focused on EMEA and Oceania territories.
• Executed high-volume cold calling, achieving over 100 calls per day to foster strategic relationships.
• Implemented various outreach strategies such as LinkedIn social selling, personalised video outreach, and email campaigns.
• Presented products to large MSP organisations and represented the business at international trade shows like Dattocon Asia Pacific 2023 in Sydney.
• Supported business development team with training for new members and general team motivation.
• Maintained CRM database (HubSpot) with detailed notes and conducted regular market research for new verticals.

• Joined Dragonfly AI - a high growth predictive analytics scale up as their first sales hire in 2021.
• Initially worked in a SDR role which involved running outbound campaigns & consistently booked 20-30 high quality meetings per month with top tier CPG and FMCG organisations through a creative & professional approach.
• Gained a vast amount of social selling experience as well as cold outreach expertise.
• Role slowly progressed into the account executive position while at the same time being responsible for managing the SDR team - hosting team meetings and ensuring outbound engine was producing an influx of high-quality leads.
• Within the account executive role started to regularly close new business through producing innovative personalised professional presentations to prospects & in doing so brought in some of the world's most prestigious international brands and logos; Coca Cola, Danone, Colgate & Cisco in 2022.
• Regularly demonstrated the product suite to large data science & highly technical clientele - experienced a great deal of negotiation experience with a mix of large ticket enterprise deals and smaller sized SMB deals.
• Consistently hit targets & contributed greatly to revenue targets.
• Worked closely with the customer success team to expand current accounts - visited international clients (e.g. Colgate in Hamburg) to grow relations & account size (provided training days at client HQ).

• Executed a mix of inbound and outbound sales duties to drive customer engagement.
• Secured numerous 'big logo' deals through successful outbound campaigns, earning consistent praise from customers for professionalism and friendliness.
• Developed and managed outbound campaigns targeting prospective clients in US, Canada, and Australia.
• Performed inbound tasks such as demoing the product to prospects, managing deals and keeping the sales CRM and the pipeline organised.
• Facilitated collaboration between customer success and marketing teams.
• Strongly building a relationship with the customer success department and regularly guiding team with regards to dealing with service tickets and maintaining strong customer relations.
• Enhanced teamwork through effective communication with team members and clients.
• Furthermore, regularly providing support to the marketing department through content creation, market research & general project input.
• Presented the product suite in front of an international audience at various international SaaS events.
• Have contributed greatly towards ideation and company strategy in weekly leadership meetings.

• Orchestrating a positive outlook despite stressful and long hours, resulting in excellent feedback and high levels of work.
• Responsible for; cash handling, event promotion, stock management and being responsive to any customer inquiries/requests.
• Gained the ability to work independently within a foreign environment, in the midst of learning to communicate effectively through a new language, showing flexibility and determination.
• Experienced within a busy international environment, whilst continuing studies taught resilience.

• Promoted to bar manager after one year of learning business and bar work; opened and closed bar multiple times weekly, trained and developed new staff, managed stock and cash handling, and responded to customer inquiries and requests.
• Oversaw daily operations of a busy bar and restaurant in a large Aberdeen suburb.
• Established rapport and loyalty with regular customers through consistently professional service, enhancing customer retention.
• Built leadership skills while working under pressure, delivering fast-paced, high-quality service and making informed decisions during busy hours.

• The focal administration assistant within a HR consultancy organization specialising in Health, Safety and Law across a varied client base.
• Coordinated events, managed internal mail processing, performed reception duties, and engaged with clients.
• Handled all incoming and outgoing mail, ensuring clients received a warm welcome upon their arrival for meetings.
• Organised events by taking bookings and managing attendee details, ensuring all essential preparations were completed on time.
• Answering phone calls and passing on any messages to the appropriate member of staff also answering any queries over the phone.
• Received positive feedback for maintaining a professional telephone manner and creating a welcoming environment at reception.
• Handled filing and scanning of legal documentation, supported lead management, and contributed to workspace design and internal media.
• Used online CRM database to keep a record of client information and controlling our monthly bulletin.
• Supported the health and safety department by preparing and sending client documentation, including reports and policies.
• Recorded and tracked completed risk assessment data for compliance and safety reviews.