Creative Social Media Manager with more than 4 years of experience, proven record of success in building brand awareness, increasing followers and partnering with top influencers through cohesive digital strategy. Having worked within the charity and commercial sectors. I have helped companies and high profile individuals control narrative with strategic communications approaches. Persuasive, articulate relationship-buildeing.
Hi, I’m
Itunu OJO
Birmingham City Centre
Summary
Overview
4
years of professional experience
Work History
SoundVault LTDLondon
Social Media Manager
05.2022 - Current
Job overview
- Implemented marketing and promotion tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media posts
- Scanning Meltwater App to listen to communications about our brand from users and working with PR team to understand users pain points and responding
- Managed a team of 4 social media specialists
- Overseeing content creation, social media campaigns and performance analysis
- Was able to bring on board 10 Nano influencer , 5 Brand Affiliates by collaborating with the Community
- Manager to identify influencers/Ambassadors to partner with for social media content, which in turn translated to increased number of brand awareness in alignment with KPI
- Developed / maintained content plans for each social media platform, attentive to the content users are wanting to engage with - taking into consideration historical performance, competitors analysis and feedback
- This includes, but is not limited to: Instagram, LinkedIn, Facebook, Twitter and YouTube
- Resulting in increased in 80% increase in engagement within the first 3 months
- Provided SEO analysis to enhance PPC ROI and maintained a CTR above 2%
- Worked with Marketing manager to innovate best practice for social media presence and community engagement strategy to drive organic growth while positioning our brands as leaders in the industry through content strategy, visuals, design, and tone/voice
Oliver Agency
Contract Content and Community Manager
01.2022 - 04.2022
Job overview
- Drove social media growth for a Global pharmaceutical company, delivering impressive improvements in audience engagement by 76% over three months
- Spearheaded meetings with clients and partner agencies to develop strategies for optimising social media presence
- Collaborated with the creative team to create visually stunning and compelling social media con- tent that resonated with our target audience, resulting in a 35% increase in social media interactions
- Stayed up-to-date with the latest trends and social media platforms to ensure we were ahead of the curve in terms of delivering fresh and engaging content
- Created and implemented social media policies and guidelines to help maintain the brand's reputation and prevent any potential issues
- Grew a highly engaged community of 200K+ followers, boosting our ROI by 20% and fostering valuable conversations on social media
- Directed efforts to uncover and execute innovative tactics for boosting audience involvement across all our digital channels
- My approach involves consistently monitoring and analysing the impact of our growth campaigns to ensure they're hitting the mark.
Love Limitless, CharityLondon
Social Media Manager
01.2019 - 04.2022
Job overview
- Increased website and social media traffic 60% by creating dynamic graphics and assets
- Identified, through testing and data & risk analysis, the best performing social media channels and doubled down on those channels, resulting in a total ROI lift of 37%
- Implemented social media training according to business KPIs & tone of voice for internal stakeholders
- Developed and managed online marketing campaigns for Love limitless effectively driving brand awareness, engagement, and traffic to social media pages.
Solos LondonLondon
Contract Social Media Manager
06.2021 - 01.2022
Job overview
- Identified control gaps in processes, procedures and systems through in-depth research and assessment and suggested methods for improvement
- After a month of becoming a social manager, expectations were exceeded by selling out early bird ticket compared to the 3 tickets sold prior to my presence within the company
- Developed online marketing campaigns, effectively increasing followers by 1,400+ and driving brand awareness
- Used Google Analytics to analyse conversion rates across multiple digital channels
- Analysed competitor pages to locate backlink and keyword opportunities.
AccountStarLondon
Contract Social Media Manager
06.2020 - 05.2021
Job overview
- Developed marketing content such as blogs, promotional materials and advertisements for social media
- Doubled website traffic from 15,000 average visitors to 31,000
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably
- Developed guidelines for social media usage and grew the brand's social media presence
- Curated and segmented editorial content to increase engagement and channel growth.
Belong Women Network, HybridLondon
Social Media Manager
05.2019 - 05.2020
Job overview
- Present monthly reports detailing social analytics, growth, and reach using Google Analytics
- Monitored, measured, analysed, and created reports on social demographics, user info, and other related intelligence
- Developed automated reporting in Google Sheets on social media KPIs for executive leadership, saving 12 hours monthly work
Education
CIM Level 4 Certificate In Professional Digital Marketing
05.2023
University Overview
Shaw
Diploma from Social Media Marketing
07.2018
University Overview
Business Studies
Clapton Girls Academy
AA from Business Communications
06.2014
University Overview
Portfolio - Available upon request
Skills
- Market Research
- Campaign Implementation
- SEO Optimization
- Social Media Copywriting
- User-generated Content (UGC)
- Google Analytics Understanding
- Viral Trends Understanding
- Facebook, Twitter, Instagram, LinkedIn, Tik-Tok,Youtube & Meta
- Community Management
- Campaign Tracking
- Hootsuite
- Salesforce CRM Software
Softwares
Softwares
- Hubspot
- Adobe Illustrator
- Google Analytics
- Meltwater
- Hootsuite
- Google Analytics
- Microsoft Excel
- Upfluence
- Canva
Timeline
Social Media Manager
SoundVault LTD
05.2022 - Current
Contract Content and Community Manager
Oliver Agency
01.2022 - 04.2022
Contract Social Media Manager
Solos London
06.2021 - 01.2022
Contract Social Media Manager
AccountStar
06.2020 - 05.2021
Social Media Manager
Belong Women Network, Hybrid
05.2019 - 05.2020
Social Media Manager
Love Limitless, Charity
01.2019 - 04.2022
CIM Level 4 Certificate In Professional Digital Marketing
Shaw
Diploma from Social Media Marketing
Clapton Girls Academy
AA from Business Communications
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