Issam Fawaz

Marketing, analytics, and data communication specialist with over 12 years of experience across academia, digital marketing, and NGO leadership, currently finalizing a PhD in Marketing at The Open University. My research bridges behavioural theory with data-driven advertising, with a focus on consumer trust, green marketing, and spokesperson effectiveness. I have designed and executed multiple experiments using advanced analytics and behavioural insight models. In parallel, I’ve led cross-platform communication strategies and large-scale digital campaigns for global initiatives, achieving measurable audience growth and engagement. My teaching experience includes undergraduate marketing modules and curriculum development, and I am passionate about integrating analytics, strategic storytelling, and digital innovation into pedagogical practice. Adept at cross-functional collaboration, I bring a rare blend of academic rigor, data expertise, and real-world marketing acumen.